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Napa Valley vineyard

Industry Resources

 

Visit Napa Valley is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live and work.

 

Our Vision:  Elevate Napa Valley as the world's premier wine country experience.

Our Mission:  Promote, protect, and enhance the Napa Valley destination.

Our Objectives:  Strategic sales and marketing, collaborative destination management, proactive community and partner relations, and organizational excellence.
 

VNV Brand Guidelines
 
 

Tourism Contributions Overview infographic

3.85M

Visitors

$2.23B

Visitor Spending

$85.1M

Tax Revenue Generated

* 2018 Visitor Statistics

Read more on how the tourism industry continues to provide a significant positive impact to Napa Valley's economy

 

Follow @VNVNews

Stay up-to-date on major topics & news relating to Visit Napa Valley’s efforts. Content includes coronavirus updates, global sales and marketing initiatives, programming, signature events, staff highlights and more.

 Facebook    Twitter
 

Visit Napa Valley Channel Reach FY22

100K

Welcome Center Visitors

2.8M

Website
Visits

2B

Media
Impressions

335K

Social Media
Followers

* Average Annual Statistics

 

Videos

Brand Video

Cheers, The Good Life
Marketing Campaign

Cheers, The Good Life
Historic Napa Valley
Marketing Campaign

Crush That Meeting
Marketing Campaign

Fiscal Year 2022 Year in Review
Visit Napa Valley

American Canyon
Welcome to Napa Valley's
Family-Friendly Home Base

Napa
Welcome to Napa Valley's
Downtown

Yountville
Welcome to Napa Valley's
Culinary Heart

St. Helena
Welcome to Napa Valley's
Main Street

Calistoga
Welcome to Napa Valley's
Rustic & Refined Retreat

 

Toolkits

Employee wearing mask cropped

Coronavirus Toolkit

Summer in Napa Valley vineyards

Wildfire Toolkit

Group party vista view of Napa Valley

Group Sales Toolkit

 

Reports

Industry STR graphic

Monthly STR Data

Industry graph graphic 1/2

VNV Fiscal Year

Visit Napa Valley

VNV Campaigns

#NapaValleyDreaming, Napa Valley Restaurant Week

 

Annual Plan

VNV Annual Plan FY23

Fiscal Year 2023
Annual Plan
 

Marketing Campaigns

Discover more information about paid advertising campaigns aimed at:
consumers (Approachable Luxury), travel trade (Crush That Meeting), workforce (Crush That Career)
 

VNV Marketing - Approachable Luxury Campaign

Approachable Luxury

VNV Marketing - Group Meetings Campaign

Group Meetings
"Crush That Meeting"

VNV Marketing - Workforce Development

Workforce Development
"Crush That Career"
 

VNV Events

VNV Destination Showcase 2023 card

VNV Destination Showcase 2023

VNV Destination Symposium 2022 card

VNV Destination Symposium 2022

VNV Destination Showcase 2022 card

VNV Destination Showcase 2022

VNV Destination Symposium 2021 card

VNV Destination Symposium 2021

 

Resources

Welcome to Napa Valley Sign

Tourism Industry's Contributions

Discover the true value of travel and how tourism benefits Napa Valley, and learn how we track visitor data and economic contributions to the community

Fall vineyard vista views

Research & Statistics

Find Visit Napa Valley research and statistics information including the Napa Valley Visitor Profile Study and Tourism Economic Impact Study

VNV logo card

Brand Guidelines

Visit Napa Valley branding guidelines, including logos, colors, typography, brand platform, organization mission & vision, etc.

Subscribe to Consumer Email

Subscribe to VNV Newsletter

Consumer Email

Subscribe to B2B email

Subscribe to VNV Newsletter

B2B Partner Email

Subscribe to Meetings-TT emails

Subscribe to VNV Newsletter

Meeting Planners & Travel Agents Emails

# Social Media Cheatsheet

Social Media Cheatsheet

#VisitNapaValley

VNV Image Gallery

VNV Image Gallery

Register to view and download digital assets

2022 Napa Valley Visitor Magazine

Request the Visitor Magazine & Map

Find a distribution request for multiple copies of the Visitor Magazine or Napa Valley Map to display in your business

Hot Air Balloons over Napa Valley at Sunrise

Zoom Backgrounds

Choose from our beautiful collection of backdrops to immerse yourself in wine country for your next virtual meeting or happy hour

 

People of Napa Valley

Visit our blog series featuring some of the diverse people at the heart of Napa Valley's tourism industry

Pam Starr

Napa Valley Women in Wine

Cynthia Ariosta

People of St. Helena: Meet Cynthia Ariosta

Michelle Dondero

People of St. Helena: Meet Michelle Dondero

Town of Calistoga, Napa Valley

Calistoga's Resilient Workforce

Tara

People of Calistoga: Meet Tara Pelter

Jacey

People of Calistoga: Meet Jacey Ohlinger

Charles Buster Davis

People of Calistoga: Meet Charles Buster Davis

Cinthya Cisneros from La Cheve Bakery & Brews

People of Napa Valley: Meet Cinthya Cisneros

Chef Jammir Gray

People of Napa Valley: Meet Chef Jammir Gray

Adriana Regan

People of Napa Valley: Meet Adriana Regan

Joshua Mendoza at Pine Ridge

People of Napa Valley: Meet Joshua Mendoza Widaman

Chef Cindy Pawlcyn Mustards Grill

Women of the Napa Valley

Nicol Turner

People of Napa Valley: Meet Nicol Turner

Kelly Carter Alpha Omega

People of Napa Valley: Meet Kelly Carter

Dan Johnson Okapi Wines

People of Napa Valley: Meet Dan Johnson of Okapi Wines

Amelia and Dalia Ceja

People of Napa Valley: Meet Dalia and Amelia Ceja

Jamie Cherry & Jim Gunther at The Inn on First

Napa Valley Pride: Meet Jamie Cherry & Jim Gunther

 
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