Napa Valley vineyard

Industry Resources



Tourism Contributions Overview infographic

2018 Visitor Statistics


TID vs TOT & Why Tourism Benefits Napa Valley

TID vs. TOT &
Why Tourism Benefits Napa Valley


Read more on how the tourism industry continues to provide a significant positive impact to Napa Valley's economy


Marketing & Communications

FY23 Highlights

Digital & Print



Website Visits


Partner Website Referrals

Welcome Center

Annual Visitors

Visitor Guide

Copies Distributed

Consumer Email
Media Relations
560 million

National Radio

500 million

Earned Media



Marketing Downloadables

QR Sign 8.5" x 11"

Summer 2024

Marketing Content Calendar FY25

Visit Napa Valley's Marketing Content Campaigns for FY25 At-A-Glance


Marketing Programs

Napa Valley Restaurant Week 2024 Toolkit

Find details and resources for participating, as well as downloadable graphics

Best of Wine Tourism Awards 2024

Find information and entry submission details for the seven award categories



Natural Disaster Toolkit

Key resources, recommendations for preparedness, and suggested talking points to be used with guests.

Group Sales Toolkit

These materials help tell the Napa Valley Meetings story, to educate and inspire planners to host their events in Napa Valley.


Marketing Campaigns

Discover more information about paid advertising campaigns aimed at:
consumers (Approachable Luxury), travel trade (Crush That Meeting), workforce (Crush That Career)

VNV Marketing - Approachable Luxury Campaign


VNV Marketing - Group Meetings Campaign

Group Meetings
"Crush That Meeting"

VNV Marketing - Workforce Development

Workforce Development
"Crush That Career"

VNV Marketing - Summer Amplification

Summer Amplification
Paid Media


Brand Video

Cheers, The Good Life

Marketing Campaign

Cheers, The Good Life
Historic Napa Valley

Marketing Campaign

Cheers from American Canyon

Marketing Campaign

Cheers from the City of Napa

Marketing Campaign

Cheers from Yountville

Marketing Campaign

Cheers from St. Helena

Marketing Campaign

Cheers from Calistoga

Marketing Campaign

Cheers, the Good Life – Balance

Marketing Campaign

Cheers, the Good Life – Cru

Marketing Campaign

Cheers, the Good Life – Sparkling

Marketing Campaign

Cheers, the Good Life – Terroir

Marketing Campaign

Crush That Meeting

Marketing Campaign

Napa Valley is a Beautiful
Group Meetings Destination

In Partnership with Visit California

Sustainability & Destination Stewardship

Cheers, The Good Life (0:15)

Amizetta Winery

Cheers, The Good Life (0:15)

The CIA at Copia

Cheers, The Good Life (0:15)

Domaine Carneros

Cheers, The Good Life (0:15)

Indian Springs Resort & Spa

Cheers, The Good Life (0:15)

William Hill Winery

Cheers, The Good Life (0:15)


Fiscal Year 2023 Year in Review

Visit Napa Valley


Annual Plan

Visit Napa Valley FY24 Annual Plan

Fiscal Year 2024
Annual Plan

Visit Napa Valley Long Range Plan FY 24-26

Long Range Plan

Visit Napa Valley


Visit Napa Valley FY24 Events Calendar

Visit Napa Valley FY24 Events Calendar



Tourism Industry's Contributions

Discover the true value of travel and how tourism benefits Napa Valley, and learn how we track visitor data and economic contributions to the community

Research & Statistics

Find Visit Napa Valley research and statistics information including the Napa Valley Visitor Profile Study and Tourism Economic Impact Study

Brand Guidelines

Visit Napa Valley branding guidelines, including logos, colors, typography, brand platform, organization mission & vision, etc.

Subscribe to VNV Newsletter

B2B Partner Email

Subscribe to VNV Newsletter

Meeting Planners & Travel Agents Emails

Social Media Cheatsheet


VNV Image Gallery

Register to view and download digital assets

Request the Visitor Magazine & Map

Find a distribution request for multiple copies of the Visitor Magazine or Napa Valley Map to display in your business

Zoom Backgrounds

Choose from our beautiful collection of backdrops to immerse yourself in wine country for your next virtual meeting or happy hour

Follow @VNVNews

Stay up-to-date on major topics & news relating to Visit Napa Valley’s efforts. Content includes global sales and marketing initiatives, programming, signature events, staff highlights, and more.

 Facebook     Twitter


People of Napa Valley

Visit our blog series featuring some of the diverse people at the heart of Napa Valley's tourism industry