Visit Napa Valley is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live and work.
Our Vision: Elevate Napa Valley as the world's premier wine country experience.
Our Mission: Promote, protect, and enhance the Napa Valley destination.
Our Objectives: Strategic sales and marketing, collaborative destination management, proactive community and partner relations, and organizational excellence.
Raise a Glass 2.0
Crush That Meeting
Napa Valley Welcome Center Tour
Visit Napa Valley Board of Directors
Underscores Napa Valley’s Resilient Spirit
Napa County Elected Officials
Talk Tourism Recovery
Discover the true value of travel and how tourism benefits Napa Valley, and learn how we track visitor data and economic...
People of Napa Valley
Visit our blog series featuring some of the diverse people at the heart of Napa Valley's tourism industry