Napa Valley vineyard

Industry Resources


Visit Napa Valley is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live and work.


Our Vision:  Elevate Napa Valley as the world's premier wine country experience.

Our Mission:  Promote, protect, and enhance the Napa Valley destination.

Our Objectives:  Strategic marketing and sales, collaborative destination management, proactive community and partner relations, and organizational excellence.


Tourism Contributions Overview infographic

2018 Visitor Statistics


TID vs TOT & Why Tourism Benefits Napa Valley

TID vs. TOT &
Why Tourism Benefits Napa Valley


Read more on how the tourism industry continues to provide a significant positive impact to Napa Valley's economy


Follow @VNVNews

Stay up-to-date on major topics & news relating to Visit Napa Valley’s efforts. Content includes global sales and marketing initiatives, programming, signature events, staff highlights, and more.

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Marketing & Communications

FY23 Highlights

Digital & Print



Website Visits


Partner Website Referrals

Welcome Center

Annual Visitors

Visitor Guide

Copies Distributed

Consumer Email
Media Relations
560 million

National Radio

500 million

Earned Media




Brand Video

Cheers, The Good Life

Marketing Campaign

Cheers, The Good Life
Historic Napa Valley

Marketing Campaign

Cheers, the Good Life – Balance

Marketing Campaign

Cheers, the Good Life – Cru

Marketing Campaign

Cheers, the Good Life – Sparkling

Marketing Campaign

Cheers, the Good Life – Terroir

Marketing Campaign

Crush That Meeting

Marketing Campaign

Napa Valley is a Beautiful
Group Meetings Destination

In Partnership with Visit California

Sustainability & Destination Stewardship

American Canyon

Welcome to Napa Valley's
Family-Friendly Home Base


Welcome to Napa Valley's


Welcome to Napa Valley's
Culinary Heart

St. Helena

Welcome to Napa Valley's
Main Street


Welcome to Napa Valley's
Rustic & Refined Retreat

Cheers, The Good Life (0:15)

Amizetta Winery

Cheers, The Good Life (0:15)

The CIA at Copia

Cheers, The Good Life (0:15)

Domaine Carneros

Cheers, The Good Life (0:15)

Indian Springs Resort & Spa

Cheers, The Good Life (0:15)

William Hill Winery

Cheers, The Good Life (0:15)


Fiscal Year 2023 Year in Review

Visit Napa Valley



Natural Disaster Toolkit

Key resources, recommendations for preparedness, and suggested talking points to be used with guests.

Group Sales Toolkit

These materials help tell the Napa Valley Meetings story, to educate and inspire planners to host their events in Napa Valley.




Annual Plan

Visit Napa Valley FY24 Annual Plan

Fiscal Year 2024
Annual Plan

Visit Napa Valley Long Range Plan FY 24-26

Long Range Plan

Marketing Campaigns

Discover more information about paid advertising campaigns aimed at:
consumers (Approachable Luxury), travel trade (Crush That Meeting), workforce (Crush That Career)

VNV Marketing - Approachable Luxury Campaign


VNV Marketing - Group Meetings Campaign

Group Meetings
"Crush That Meeting"

VNV Marketing - Workforce Development

Workforce Development
"Crush That Career"

VNV Marketing - Summer Amplification

Summer Amplification
Paid Media

Marketing Programs

Napa Valley Restaurant Week 2024 Toolkit

Find details and resources for participating in Napa Valley Restaurant Week, as well as downloadable graphics

Marketing Content Calendar

Visit Napa Valley's Marketing Content Campaigns for FY24 At-A-Glance



Tourism Industry's Contributions

Discover the true value of travel and how tourism benefits Napa Valley, and learn how we track visitor data and economic contributions to the community

Research & Statistics

Find Visit Napa Valley research and statistics information including the Napa Valley Visitor Profile Study and Tourism Economic Impact Study

Brand Guidelines

Visit Napa Valley branding guidelines, including logos, colors, typography, brand platform, organization mission & vision, etc.

Subscribe to VNV Newsletter

B2B Partner Email

Subscribe to VNV Newsletter

Meeting Planners & Travel Agents Emails

Social Media Cheatsheet


VNV Image Gallery

Register to view and download digital assets

Request the Visitor Magazine & Map

Find a distribution request for multiple copies of the Visitor Magazine or Napa Valley Map to display in your business

Zoom Backgrounds

Choose from our beautiful collection of backdrops to immerse yourself in wine country for your next virtual meeting or happy hour


People of Napa Valley

Visit our blog series featuring some of the diverse people at the heart of Napa Valley's tourism industry