Napa Valley vineyard

Industry Resources

 

Visit Napa Valley is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live and work.

 

Our Vision:  Elevate Napa Valley as the world's premier wine country experience.

Our Mission:  Promote, protect, and enhance the Napa Valley destination.

Our Objectives:  Strategic sales and marketing, collaborative destination management, proactive community and partner relations, and organizational excellence.
 

 
 

Tourism Contributions Overview infographic

3.85M

Visitors

$2.23B

Visitor Spending

$85.1M

Tax Revenue Generated

* 2018 Visitor Statistics

Read more on how the tourism industry continues to provide a significant positive impact to Napa Valley's economy

 

Follow @VNVNews

Stay up-to-date on major topics & news relating to Visit Napa Valley’s efforts. Content includes coronavirus updates, global sales and marketing initiatives, programming, signature events, staff highlights and more.

 

Visit Napa Valley Channel Reach FY22

100K

Welcome Center Visitors

2.8M

Website
Visits

2B

Media
Impressions

335K

Social Media
Followers

* Average Annual Statistics

 

Videos

Brand Video

Cheers, The Good Life
Marketing Campaign

Cheers, The Good Life
Historic Napa Valley

Marketing Campaign

Crush That Meeting
Marketing Campaign

Fiscal Year 2022 Year in Review
Visit Napa Valley

American Canyon
Welcome to Napa Valley's
Family-Friendly Home Base

Napa
Welcome to Napa Valley's
Downtown

Yountville
Welcome to Napa Valley's
Culinary Heart

St. Helena
Welcome to Napa Valley's
Main Street

Calistoga
Welcome to Napa Valley's
Rustic & Refined Retreat

 
 

Reports

VNV Campaigns

#NapaValleyDreaming, Napa Valley Restaurant Week

 

Annual Plan

VNV Annual Plan FY23

Fiscal Year 2023
Annual Plan
 
 

Resources

Tourism Industry's Contributions

Discover the true value of travel and how tourism benefits Napa Valley, and learn how we track visitor data and economic contributions to the community

Research & Statistics

Find Visit Napa Valley research and statistics information including the Napa Valley Visitor Profile Study and Tourism Economic Impact Study

Brand Guidelines

Visit Napa Valley branding guidelines, including logos, colors, typography, brand platform, organization mission & vision, etc.

Subscribe to VNV Newsletter

B2B Partner Email

Subscribe to VNV Newsletter

Meeting Planners & Travel Agents Emails

Social Media Cheatsheet

#VisitNapaValley

VNV Image Gallery

Register to view and download digital assets

Request the Visitor Magazine & Map

Find a distribution request for multiple copies of the Visitor Magazine or Napa Valley Map to display in your business

 

People of Napa Valley

Visit our blog series featuring some of the diverse people at the heart of Napa Valley's tourism industry

 
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