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Visit Napa Valley is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live and work.

Our Vision: Elevate Napa Valley as the world's premier wine country experience.

Our Mission: Promote, protect, and enhance the Napa Valley destination.

Our Objectives: Strategic sales and marketing, collaborative destination management, proactive community and partner relations, and organizational excellence.

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People of Napa Valley

3.85M

Visitors

$2.23B

Visitor Spending

$85.1M

Tax Revenue Generated

* 2018 Visitor Statistics

Read more on how the tourism industry continues to provide a significant positive impact to Napa Valley's economy

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Stay up-to-date on major topics & news relating to Visit Napa Valley’s efforts. Content includes coronavirus updates, global sales and marketing initiatives, programming, signature events, staff highlights and more.

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Tourism Industry's Contributions

Discover the true value of travel and how tourism benefits Napa Valley, and learn how we track visitor data and economic...

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Research & Statistics

Find Visit Napa Valley research and statistics information including the Napa Valley Visitor Profile Study and Tourism Economic...

People of Napa Valley

Visit our blog series featuring some of the diverse people at the heart of Napa Valley's tourism industry

Cinthya Cisneros from La Cheve Bakery & Brews

07/15/21

People of Napa Valley: Meet Cinthya Cisneros

Chef Jammir Gray

06/29/21

People of Napa Valley: Meet Chef Jammir Gray

05/28/21

People of Napa Valley: Meet Adriana Regan

Joshua Mendoza at Pine Ridge

05/18/21

People of Napa Valley: Meet Joshua Mendoza Widaman

09/11/20

People of Napa Valley: Meet Nicol Turner

Kelly Carter Alpha Omega

07/30/20

People of Napa Valley: Meet Kelly Carter

Dan Johnson Okapi Wines

07/02/20

People of Napa Valley: Meet Dan Johnson of Okapi Wines

Amelia and Dalia Ceja

06/25/20

People of Napa Valley: Meet Dalia and Amelia Ceja

Jamie Cherry & Jim Gunther at The Inn on First

06/18/20

Napa Valley Pride: Meet Jamie Cherry & Jim Gunther

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