Industry Resources
Visit Napa Valley is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live and work.
Our Vision: Elevate Napa Valley as the world's premier wine country experience.
Our Mission: Promote, protect, and enhance the Napa Valley destination.
Our Objectives: Strategic marketing and sales, collaborative destination management, proactive community and partner relations, and organizational excellence.
Read more on how the tourism industry continues to provide a significant positive impact to Napa Valley's economy
Videos
Brand Video
Cheers, The Good Life
Marketing Campaign
Cheers, The Good Life
Historic Napa Valley
Marketing Campaign
Crush That Meeting
Marketing Campaign
Napa Valley is a Beautiful
Group Meetings Destination
In Partnership with Visit California
Fiscal Year 2022 Year in Review
Visit Napa Valley
American Canyon
Welcome to Napa Valley's
Family-Friendly Home Base
Napa
Welcome to Napa Valley's
Downtown
Yountville
Welcome to Napa Valley's
Culinary Heart
St. Helena
Welcome to Napa Valley's
Main Street
Calistoga
Welcome to Napa Valley's
Rustic & Refined Retreat
Cheers, The Good Life (0:15)
Amizetta Winery
Cheers, The Good Life (0:15)
The CIA at Copia
Cheers, The Good Life (0:15)
Domaine Carneros
Cheers, The Good Life (0:15)
Indian Springs Resort & Spa
Cheers, The Good Life (0:15)
William Hill Winery
Cheers, The Good Life (0:15)
Yountville
Sustainability & Destination Stewardship
Toolkits
Natural Disaster Toolkit
Key resources, recommendations for preparedness, and suggested talking points to be used with guests.
Group Sales Toolkit
These materials help tell the Napa Valley Meetings story, to educate and inspire planners to host their events in Napa Valley.
Marketing Campaigns
Discover more information about paid advertising campaigns aimed at:
consumers (Approachable Luxury), travel trade (Crush That Meeting), workforce (Crush That Career)
Resources
Tourism Industry's Contributions
Discover the true value of travel and how tourism benefits Napa Valley, and learn how we track visitor data and economic contributions to the community
Research & Statistics
Find Visit Napa Valley research and statistics information including the Napa Valley Visitor Profile Study and Tourism Economic Impact Study
Brand Guidelines
Visit Napa Valley branding guidelines, including logos, colors, typography, brand platform, organization mission & vision, etc.
Subscribe to VNV Newsletter
Consumer Email
Subscribe to VNV Newsletter
B2B Partner Email
Subscribe to VNV Newsletter
Meeting Planners & Travel Agents Emails
Social Media Cheatsheet
#VisitNapaValley
VNV Image Gallery
Register to view and download digital assets
Request the Visitor Magazine & Map
Find a distribution request for multiple copies of the Visitor Magazine or Napa Valley Map to display in your business
Zoom Backgrounds
Choose from our beautiful collection of backdrops to immerse yourself in wine country for your next virtual meeting or happy hour
People of Napa Valley
Visit our blog series featuring some of the diverse people at the heart of Napa Valley's tourism industry