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Visit Napa Valley is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live and work.

Our Vision: Elevate Napa Valley as the world's premier wine country experience.

Our Mission: Promote, protect, and enhance the Napa Valley destination.

Our Objectives: Strategic sales and marketing, collaborative destination management, proactive community and partner relations, and organizational excellence.

VNV Brand Guidelines

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People of Napa Valley

3.85M

Visitors

$2.23B

Visitor Spending

$85.1M

Tax Revenue Generated

* 2018 Visitor Statistics

Read more on how the tourism industry continues to provide a significant positive impact to Napa Valley's economy

Follow @VNVNews

Stay up-to-date on major topics & news relating to Visit Napa Valley’s efforts. Content includes coronavirus updates, global sales and marketing initiatives, programming, signature events, staff highlights and more.

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120K

Welcome Center Visitors

2.5M

Website
Visits

2.5B

Media
Impressions

320K

Social Media
Followers

* Average Annual Statistics

Videos

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Cheers, the Good Life
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2021 Visit Napa Valley Board of Directors
Underscores Napa Valley’s Resilient Spirit

2021 Napa County Elected Officials
Talk Tourism Recovery

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Tourism Industry's Contributions

Discover the true value of travel and how tourism benefits Napa Valley, and learn how we track visitor data and economic...

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Research & Statistics

Find Visit Napa Valley research and statistics information including the Napa Valley Visitor Profile Study and Tourism Economic...

Brand Guidelines

Visit Napa Valley branding guidelines, including logos, colors, typography, brand platform, organization mission &...

People of Napa Valley

Visit our blog series featuring some of the diverse people at the heart of Napa Valley's tourism industry

Napa Valley Women in Wine

Cynthia Ariosta

People of St. Helena: Meet Cynthia Ariosta

Michelle Dondero

People of St. Helena: Meet Michelle Dondero

Town of Calistoga, Napa Valley

Calistoga's Resilient Workforce

People of Calistoga: Meet Tara Pelter

People of Calistoga: Meet Jacey Ohlinger

Charles Buster Davis

People of Calistoga: Meet Charles Buster Davis

Cinthya Cisneros from La Cheve Bakery & Brews

People of Napa Valley: Meet Cinthya Cisneros

Chef Jammir Gray

People of Napa Valley: Meet Chef Jammir Gray

People of Napa Valley: Meet Adriana Regan

Joshua Mendoza at Pine Ridge

People of Napa Valley: Meet Joshua Mendoza Widaman

Chef Cindy Pawlcyn Mustards Grill

Women of the Napa Valley

People of Napa Valley: Meet Nicol Turner

Kelly Carter Alpha Omega

People of Napa Valley: Meet Kelly Carter

Dan Johnson Okapi Wines

People of Napa Valley: Meet Dan Johnson of Okapi Wines

Amelia and Dalia Ceja

People of Napa Valley: Meet Dalia and Amelia Ceja

Jamie Cherry & Jim Gunther at The Inn on First

Napa Valley Pride: Meet Jamie Cherry & Jim Gunther

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