Napa Valley vineyard

Industry Resources


Visit Napa Valley is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live and work.


Our Vision:  Elevate Napa Valley as the world's premier wine country experience.

Our Mission:  Promote, protect, and enhance the Napa Valley destination.

Our Objectives:  Strategic sales and marketing, collaborative destination management, proactive community and partner relations, and organizational excellence.


Tourism Contributions Overview infographic




Visitor Spending


Tax Revenue Generated

* 2018 Visitor Statistics

Read more on how the tourism industry continues to provide a significant positive impact to Napa Valley's economy


Follow @VNVNews

Stay up-to-date on major topics & news relating to Visit Napa Valley’s efforts. Content includes coronavirus updates, global sales and marketing initiatives, programming, signature events, staff highlights and more.


Visit Napa Valley Channel Reach 2021


Welcome Center Visitors






Social Media

* Average Annual Statistics



Brand Video

Raise a Glass 2.0
marketing campaign

Crush That Meeting
marketing campaign

Napa Valley Welcome Center Tour

Visit Napa Valley Board of Directors
Underscores Napa Valley’s Resilient Spirit

Napa County Elected Officials
Talk Tourism Recovery


Tourism Industry's Contributions

Discover the true value of travel and how tourism benefits Napa Valley, and learn how we track visitor data and economic...

Research & Statistics

Find Visit Napa Valley research and statistics information including the Napa Valley Visitor Profile Study and Tourism Economic...


People of Napa Valley

Visit our blog series featuring some of the diverse people at the heart of Napa Valley's tourism industry