Napa Valley vineyard

Industry Resources


Visit Napa Valley is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live and work.


Our Vision:  Elevate Napa Valley as the world's premier wine country experience.

Our Mission:  Promote, protect, and enhance the Napa Valley destination.

Our Objectives:  Strategic sales and marketing, collaborative destination management, proactive community and partner relations, and organizational excellence.




Napa Valley Welcome Center Tour

Visit Napa Valley Board of Directors Underscore Napa Valley’s Resilient Spirit

Napa County Elected Officials Talk Tourism Recovery


Tourism Industry's Contributions

Discover the true value of travel and how tourism benefits Napa Valley, and learn how we track visitor data and economic contributions to the community

Research & Statistics

Find Visit Napa Valley research and statistics information including the Napa Valley Visitor Profile Study and Tourism Economic Impact Study