Visit Napa Valley® is the official tourism marketing organization for the Napa Valley. Primary funding for our activities and programs comes from a Tourism Improvement District (TID) special assessment on lodging. Additional funding is provided through partnerships with visitor-serving businesses throughout Napa County, and through Napa County Special Projects Funding.
Our mission is to promote, protect and enhance The Napa Valley’s position as America’s premier wine, food, arts and wellness destination.
We develop and implement marketing programs aimed at targeted consumers to build overnight stays during non-peak time periods including November – April (Napa Valley Cabernet Season) and mid-week, Sunday – Thursday nights.