About Visit Napa Valley

Visit Napa Valley® is the official tourism marketing organization for the Napa Valley. Primary funding for our activities and programs comes from a Tourism Improvement District (TID) special assessment on lodging. Additional funding is provided through partnerships with visitor-serving businesses throughout Napa County, and through Napa County Special Projects Funding.

Our Mission

Our mission is to promote, protect and enhance The Napa Valley’s position as America’s premier wine, food, arts and wellness destination.

Our Values

We purposefully attend to our Culture of Excellence by living Visit Napa Valley's core values in terms of how we communicate, carry out our work and when engaging with our visitors, partners and each other.

Communication: We communicate professionally, transparently and mindfully.
Respect: We succeed based on our ability to develop and honor relationships.
Collaboration: We reach our goals by working together to represent Napa Valley at the highest level.
Accountability: We make a positive impact by being actively engaged, and setting and achieving actionable goals.
Authenticity: We are genuine in our quality of work, reflecting the spirit of the Napa Valley.

Our Strategy

We develop and implement marketing programs aimed at targeted consumers to build overnight stays during non-peak time periods including November – April (Napa Valley Cabernet Season) and mid-week, Sunday – Thursday nights.