Find Your Winery Personality
We've compiled six distinct visitor personalities and paired them up with a handful of local wineries that suit each one best.
There are more than 400 wineries and 90 urban tasting rooms open to the public in Napa Valley — so which one is right for you? The good news: Napa Valley has a wine experience for everyone who visits. Let us help you find which spot is for you.
For more information, swing by a Welcome Center once you get to the valley and ask the friendly volunteers to shed some insight.
Which Winery is
Right For You?
Your Personality: You subscribe to Wine Spectator and Wine Enthusiast. You've memorized all the 100-point wines in the last decade. You regularly dish out wine descriptors such as "jammy," "earthy," and "unctuous." And when a tasting room host tells you the wine you're sampling is a blend of different varietals, you insist you can taste the Cabernet Franc — even though it's only five percent.
Bottom line: You know your wine, you know what you like, and you appreciate quality.
Your Personality: You see wine and food as inextricably linked as chocolate and peanut butter. You can't quaff vino without imagining what kind of meal would make its perfect partner. You can't bear the thought of tasting wine unless it's part of an elaborate food pairing. You've done as much research into local restaurants as you have wineries.
Bottom line: Wine is only one part of a complete gustatory experience.
Your Personality: You care more about the taste of a wine than its winemaker, terroir, or pedigree. You're not a fan of spending big bucks on wine, unless it's a special occasion. For you, drinking is a social experience and is best enjoyed with good friends. You don't remember some of your favorite wines because … well … because you enjoyed them so much.
Bottom line: You're visiting Napa Valley for the lifestyle, with a goal to simply have fun and enjoy the views.
Your Personality: You love the rush of adrenaline pumping in your veins. You often seek offbeat and extreme activities wherever you travel. As you experience new things in life, you're constantly thinking about how to describe, document and share them on social media.
Bottom line: You live hard and play hard, even on vacation. Unique experiences can be more intoxicating than wine.
Your Personality: You appreciate and celebrate history. You spend hours (if not days) before a trip researching information about where you're going, what's around, and how it's changed over time. You're the person who engages with on-the-ground service professionals about details from yesteryear and their personal relationships with a place’s past. You've never met a museum or ghost winery you didn’t like.
Bottom line: You're wiser than you look. If something isn't at least 100 years old, it's too current for you.
Your Personality: You love wine because it comes from the earth. The concept of terroir resonates with you on a fundamental level. You practice recycling and composting at home. You’ve read all the latest information about climate change, and regularly tell your friends what they can do to combat the effects. You always make time on vacation to commune with nature and watch wildlife.
Bottom line: Conservation, sustainability, organics, and biodynamic farming speak to you loud and clear.