Job Opportunities

HR Business Partner
 

About this Role:
The HR Business Partner position at Visit Napa Valley is a pivotal and hands-on role, directly supporting a small, dynamic team. As the HR Business Partner, you will be at the center of defining, building and maintaining a positive and productive workplace culture. You will manage employee relations, day-to-day HR operations, and act as the go-to person for all people-related matters. This role requires a strategic thinker who is also comfortable rolling up their sleeves and managing the more granular, hands-on aspects of HR.

What You’ll Be Doing
Employee Relations & Management

• Provide daily support and guidance to employees on HR policies with an emphasis on productivity and positivity to ensure smooth team dynamics.
• Manage complex employee relations issues with an emphasis on conflict resolution
• Conduct thorough investigations when necessary and partner with leadership to resolve disputes.
• Foster an environment of open communication and trust.
• Assist in the development and implementation of HR policies and procedures that align with the organization's goals and values.
• Partner closely with the CEO to ensure alignment between HR practices and business objectives, keeping a pulse on the team's morale and overall well-being.

Talent Acquisition & Onboarding

• Oversee the recruitment process for new hires, from sourcing candidates to conducting interviews and onboarding.
• Develop, implement and conduct effective onboarding programs that set new employees up for success from day one.
• Work with managers to identify talent needs and create job descriptions that attract top talent.

Performance Management

• Lead performance management processes, including annual reviews, goal setting, and ongoing feedback.
• Provide coaching and development opportunities for employees to help them achieve their full potential.
• Manage disciplinary actions and terminations, ensuring compliance with all legal requirements.

HR Operations

• Maintain accurate and up-to-date employee records, ensuring confidentiality and compliance with applicable laws and regulations.
• Administer employee benefits programs, including health insurance, retirement plans, and leave policies.
• Coordinate and manage employee training and development programs to enhance skills and performance.
• Serve as the HR liaison for board meetings, preparing HR-related reports and documentation as needed.

Strategic HR Initiatives

• Partner with the leadership team to drive strategic HR initiatives that support the organization's growth and stability.
• Stay informed about industry trends and best practices to continuously improve HR processes and policies.
• Support change management efforts to ensure smooth transitions and positive employee experience.

What We’re Looking For (Skills and Qualifications)

• 10 years of experience in an HR Business Partner or similar role, with a focus on employee relations and HR operations.
• Demonstrated tenure in previous roles, with a history of long-term engagement at past organizations.
• Strong problem-solving and conflict resolution skills, with the ability to handle sensitive situations with discretion and professionalism.
• Experience in change management with a focus on communication and adoption.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with employees at all levels.
• Excellent, accurate and professional written & verbal communication and presentation skills.
• Experience working in the Napa Valley is strongly preferred.
• High emotional intelligence and the ability to manage a diverse team with varying needs and personalities.
• Proven track record of successfully managing HR processes in a fast-paced, dynamic environment.
• Strong organizational skills and attention to detail, with the ability to multitask and prioritize effectively.
• A hands-on approach to HR, with the willingness to get involved in the day-to-day operations.
• Experience in a small team or startup environment is preferred.
• Bachelor's degree in Human Resources, Business Administration, or a related field is preferred.

Attitude & Approach

• Positive, can-do attitude with a level-headed, professional demeanor.
• Ability to work independently while also being a collaborative team player.
• Strong sense of discretion and confidentiality, particularly when dealing with sensitive information.
• A genuine interest in supporting and nurturing the Visit Napa Valley team, ensuring a positive and inclusive workplace culture.

Director, Marketing

About the Role:

The Director of Marketing will lead the overall content strategy and develop plans for paid advertising, website, social media, and promotions for the leisure, group, and travel industry in the Napa Valley. You will create effective and innovative strategies for paid, owned, and earned media, as well as direct channels to build and enhance brand awareness and reputation. You will be a hands-on working member of the marketing team with a collaborative multifunctional approach, characterized by an eager willingness to identify, accept, and exceed challenges. You will lead and grow a talented team of marketing professionals in a way that builds consensus, highlights and develops expertise and inspires greatness all-around. Success in this role hinges not only on work product and process, but also successful and positive relationship development both inside and outside the organization.

What You’ll Be Doing:

• Maintain and continuously improve brand positioning and identity. 

• Serve as an effective and appropriate spokesperson and ambassador for Napa Valley and the organization.

• Keep abreast of consumer, marketing, and Destination Management Organization trends and best practices.

• Review, measure and assess existing marketing initiatives and activities.

• Support internal departments with campaigns and materials.

• Oversee execution of brand advertising paid media plan and production to ensure consistency and adherence to brand vision. 

• Lead brand initiatives and extensions, and pull brand identity standards through all touch-points. 

• Ensure strategies and brand voice carry through all department messaging and materials.

• Lead VNV’s efforts via “owned” digital marketing platforms - website, social media, content (blog)

• Manage day-to-day agency relationships, project priorities, media execution, and drive paid performance metrics and reporting. 

• Coordinate brand asset production, oversee advertising video and photo shoots, print and digital collateral, annual plans, and other executions for internal departments and partners.

• Develop and monitor KPI’s to evaluate ROI; track and communicate results on a regular basis to stakeholders.

• Lead consumer insights, research and data curation to hone visitor profile and economic impact of tourism economy.  Provide tourism industry insights to VNV partner base and stakeholders. 

• Analyze and review current tourism trends and statistical data of all market segments.

• Form and leverage strategic alliances and key partnerships for market intelligence and organizational strength.

• Act as liaison and marketing contact for local jurisdiction Tourism Improvement Districts (TIDs), VNV Board, and marketing committee; to ensure alignment in priorities. Present marketing activities to promote collaboration and support local initiatives. Develop agendas and content to compel engagement.

• Create and foster relationships with other marketing professionals and stakeholders throughout the valley; get buy-in and cohesiveness in approach and messaging.

• Develop an astute awareness of VNV and the tourism industry’s larger role in the Napa Valley, including community and stakeholder viewpoints.

• Exhibit leadership by creating internal consensus, external buy in, and rapport. 

• Create and manage the overall marketing budget, including billing and compliance.

• Inspire, develop and mentor department staff, providing performance feedback, and employee engagement. 

What We’re Looking For (Skills and Qualifications):

• Bachelors degree required.  MBA preferred.

• 10+ years of experience in marketing leadership with a proven track record of success in tourism marketing.

• Thorough knowledge of the travel industry, online channels of distribution, and digital tools/strategies to effectively target key markets with measurable results.

• Experience working on behalf of the collective; DMO or Association experience preferred.

• Flexibility to break previous habits and work processes and pivot constantly.

• Type A with a willingness to work hard and exceed expectations.

• Ability to effectively manage-up without an ego.

• Willingness and ability to follow standard practices for trade associations, with an understanding that all outgoing content and communications must receive CEO approval.

• Strong editing skills.

• Proven expertise in creating and executing strategic plans.

• A willingness to apply personal strengths to projects beyond finite areas of responsibility.

• Proven track record of building successful relationships with internal stakeholders and external partner organizations.

• Demonstrated history in developing and managing successful B2B relationships.

• Proven success in developing teams.

• Creative, organized and detail oriented. 

• A self-starter with the ability to multitask.

• Demonstrated excellent prioritization, time management and project management skills.

• Connect and inspire people to drive effective teamwork, communication, collaboration and commitment across multiple groups with competing priorities.

• Political astuteness. Act as brand ambassador with all touch points throughout the community and beyond.

• Superb judgment and emotional intelligence.

• Technically savvy with string depth of experience with Microsoft Suite, Adobe Suite, and other marketing related tools.

• Meticulous attention to detail. 

• Attitude. Positive, can-do, level-headed professional who’s not a stress-case. This is a service and support function and you must be of the type who not only understands what that means but enjoys working in that type of a role.

• Positive mindset. Someone that sees opportunity within every challenge.

• Excellent, accurate and professional written & verbal communication.

Associate, Partner Relations & Events

About the Role:

Visit Napa Valley is seeking an outgoing, detail oriented, client focused individual to join our team as an Associate, Partner Relations & Events. This position will report to the Director of Partner Relations & Events and be responsible for managing our database of the hundreds of visitor-facing businesses throughout the Napa Valley. It’s essential that you are detail oriented and enjoy multitasking as maintaining accuracy of our partners contacts and information in the database and managing the calendar of partner touchpoints is a key function of this role. Another key component of this role is event management. You will work with our Napa Valley Welcome Center team to coordinate Partner Hours, Pop-ups and other events.

What You’ll Be Doing:

Partner Relations

• Oversee existing partner list, ensuring that all partner contacts are provided to Visit Napa Valley for the account to be up to date and accurate in Simpleview CRM.

• Answer partner questions about their partnership and benefits, help troubleshoot any issues and resolve to client satisfaction.

• Schedule and provide partner portal trainings, including taking a proactive approach to group trainings when possible.

• Work with Director of Partner Relations & Events to schedule partner information meetings

• Continuous partner relationship building and maintenance in collaboration with the Sales Team and the Director of Partner Relations & Events

• Help drive the annual renewal process, ensuring a 100% renewal rate.

• Support and assist in identifying and soliciting new partner members.

• Work closely with Director of Partner Relations & Events to continually improve the partnership program offerings and develop new ideas for partners

• Constantly review our Premium (highest level) partners to make sure that all of their benefits are being received.

• Deliver metric reporting for all partners on a regular basis (currently 2x / year for Premium and 1x / year for all other partners.)

• Assist in managing partner account invoicing and accounts receivables.

• Using CRM reports, actively seek out partners who are not active in the portal and reach out to offer assistance and training.

• Manage wine and gift card in-kind collection process and inventory / storage.

• Working within our existing awards program, work with Director of Partner Relations & Events to develop and implement an annual partner awards strategy to facilitate engagement and connection with VNV.

• Support VNV content platforms, programs and initiatives by assisting in the development of material to inform, engage and educate community partners.

  • Support VNV training academy and annual events.

• Support the partnership retention program, with a focus on ROI and added value:

  • Membership categories include lodging partners, as well as winery, restaurant, and services/attractions.

  • Prioritize and define ROI for elevated partnership tier (Founders Circle) members.

  • Develop annual partner awards strategy and program to facilitate engagement and connection with VNV.

• Oversee revenue processing from new and renewing partnerships.

• Manage monthly Partner Account invoicing and Accounts Receivables

• Manage and maintain organization contact databases with partner updates.

• Coordinate partner-related meetings including partnership sales pitches, Sales/Marketing Conferences and Partner Education Classes

• Compile monthly Partnership reports; conduct annual Partners Satisfaction Survey

• Proactively communicate relevant information gleaned from partners to the rest of the VNV office team as well as Napa Valley Welcome Center staff in a time sensitive manner.

  • Be a conduit / hub for information flow about partners.

• Assist in generating partner reports on a regular basis.

• Practice superior time management skills, prioritizing client visits based on partner level.

• Coordinate partner-related meetings including partnership sales pitches, Sales/Marketing Conferences and Partner Education Classes and include members of VNV as needed.

• Coordinate team partner visits and manage information share to ensure cross functionality.

• Engage, connect and collaborate with visitor-serving businesses throughout Napa Valley.

Experiential Events Management

• Oversee and manage invitations to partner events.

  • Assign team members to attend and submit to Director for approval.

• Manage ROS and key deadlines for each event and communicate with stakeholders and any other relevant staff.

• For consumer facing events, communicate key details with marketing for proper promotion of event.

• Work closely with Director to develop additional event programming that will benefit the partner community.

General​

• Exhibit a positive and involved team attitude.

• Contribute to the overall success of the organization's goals.

• Provide administrative support for the partnership and guest experience team, to include mailing collateral, data input and follow up from partner hours, etc.

• Ability to work with people at all levels.

• Understanding of the Napa Valley market and partners offerings.

• Be a passionate and enthusiastic champion for our Visit Napa Valley brand, our key messages and year-round campaigns, and our programs in the community.  Encourage engagement of hospitality partners

• Flexible, yet with strong project management skills

• Assist and backfill for Business Development Associate as needed

• Willing and ready to do all other duties that may be assigned to you by management

What We’re Looking For (Skills and Qualifications):

Our ideal candidate has hospitality experience in a customer facing role, preferably in sales. S/he is self-motivated and requires minimal supervision, is results driven, is a sharp verbal and written communicator, has solid problem solving skills and a background in project management. A background in event management is a huge plus. You understand the hospitality industry and in particular, the Napa Valley.

• A minimum of 3 years of progressive experience in promotional marketing, field sales, tourism, or business development, is required.

• Must be familiar with representing a luxury brand and protecting/developing brand awareness.

• Thorough knowledge of the travel or hospitality  industry to effectively target key markets with measurable results. 

• Proven track record of developing and managing successful B2B relationships.

• Experience with a CRM (Customer Relationship Management Software).

• Demonstrated strong written and oral communications and presentation skills.

• Demonstrated ability to communicate, present and influence credibility at all levels of the organization.

• Must have excellent customer service skills with the ability to work with and present to both internal and external customers.

• Superb judgment and emotional intelligence.

• Excellent prioritization and time management skills.

• Must take the initiative to learn and acquire new skills and abilities and provide recommendations to improve upon existing systems and programs.

• Strong project management skills.

• Must be a strong collaborator who is also able to work well independently and recommend viable solutions to problems and issues.

• Must be able to travel up to 10%

• Strong detail orientation and organizational skills. We know everyone says they’re detailed, but being able to articulate the way you keep track of details will be key. You follow up and follow through to make sure no detail gets missed.

• Resourceful problem solver. You get asked to do a task you haven’t done? No problem. You’ll do research, find someone that has, and bring ideas on how to do things better and faster. You’re not afraid to ask for help when you want to learn but feel confident in what you can do independently. Solid decision making and strong judgment.

• Attitude. Positive, can-do, level-headed professional who’s not a stress-case. This is a service and support function and you must be of the type who not only understands what that means but enjoys working in that type of a role.

• Positive mindset. Someone that sees opportunity within every challenge.

• Technology savvy. Superior experience and competency with Microsoft Office, including Outlook, Excel, Word, and PowerPoint; strong comfort level to learn to use various other internal software tools.

• Excellent, accurate and professional written & verbal communication.