Job Opportunities

Director, Communications

Visit Napa Valley (VNV) is seeking an experienced, strategic corporate communications leader to join our team. The Director of Communications is a new, senior-level team member who will be responsible for managing, executing and expanding VNV’s communications efforts, serving as the public information officer. You will drive brand awareness and ensure a favorable view of the organization. You will oversee both corporate and brand / lifestyle communications.  You will be responsible for developing and sustaining communication strategies, as well as deploying tactics with a hands-on approach, targeted at both visitors and local stakeholders.

Please note this role is 100% onsite in Downtown Napa with a presence in office 5 days/week. You MUST live within a comfortable commuting distance to be considered.

Who You Are:

You are a seasoned and mission-driven communications leader with exceptional strategic and storytelling abilities and proven leadership and execution in corporate and brand communications. You thrive in a fast-paced environment and are hands-on in driving brand reputation and awareness. You possess superior work ethic, emotional intelligence, and adeptly navigate complex situations with thoughtful, informed communication strategies.

What You’ll Do:

• Lead the development and execution of comprehensive communications strategies to enhance brand awareness and maintain VNV's reputation across all stakeholder groups.
• Oversee and guide the communications team, fostering talent and ensuring cohesive messaging aligned with organizational goals.
• Manage VNV's crisis communications strategies, developing proactive measures and responses to protect and enhance organizational reputation during crises.
• Act as primary liaison with media - both business and lifestyle.  Oversee press relations strategy, pitch high-value stories, and maintain strong working relationships with regional and national media outlets.
• Lead content creation including newsletters, press releases, presentations, speeches, and brand narratives, ensuring consistent messaging.
• Regularly partner with VNV Marketing team and external PR firms to synchronize communications initiatives and leverage insights.
• Provide support to CEO and senior leadership for speaking engagements, ensuring alignment with organizational objectives and positioning.
• Collaborate with VNV marketing team on social media & influencer programming, strategy and execution
• Liaise with public relations and communications teams at partner organizations like US Travel, Visit California, California Travel Association, San Francisco Travel, and Destinations International
• Regularly measure and report on communications effectiveness and brand reputation, adjusting strategies as needed to achieve optimal impact.
• Proactively maintain a high awareness of general activity as it pertains to all VNV departments in order to nimbly provide communication support as well as to communicate relevant information to stakeholders.

What We’re Looking For (Skills and Qualifications):

• Bachelor’s degree, Master’s degree or MBA preferred.
• 15+ years of relevant communications experience leading communication strategy in hospitality, non-profits, community affairs, political or grassroots organizing, or policy advocacy.
• Business acumen and fluency in the fundamentals of community communications.
• Proven track record of building relationships with internal stakeholders and external partner organizations.
• Self-starter, a doer, creative, problem-solver, critical thinker
• Proven success cultivating and maintaining positive relationships with external constituencies, including community partners, government officials and other government and quasi-governmental organizations.
• Excellent writing and oral communication skills in the corporate communications realm.
• Superb judgment and emotional intelligence with ability to diffuse situations and forge consensus among divergent views.
• Technically savvy.
• Meticulous attention to detail and demonstrated history in project planning and process management.
• Demonstrated ability to earn trust across a range of levels and disciplines to establish yourself and the team as a trusted partner.
• Ability to connect with and inspire people to drive effective teamwork, communication, collaboration and commitment across multiple groups with competing priorities.

What We Will Provide:

• Health Benefits: 100% of the premium covered for you and 50% for eligible family members, including medical, dental, vision and life insurance
• Paid Time Off (PTO) and 11 paid holidays
• 401(k) Retirement Savings Plan, with company matching up to 4% of salary.
• The expected base salary range for this role is $125,000 - $140,000 - actual pay will be determined by experience, education and qualifications.

Manager, Digital Marketing

As the Digital Marketing Manager, you will manage the strategy, execution, and optimization of Visit Napa Valley’s digital presence. This includes overseeing website performance and content strategy, managing content management systems (CMS), SEO, CRO, and digital asset organization. You’ll also support email marketing efforts, maintain clean data across analytics and CRM systems, and ensure public-facing online calendars are current and accurate. This role requires staying ahead of digital trends while driving performance across all digital touchpoints.

Please note this role is 100% onsite in Downtown Napa with a presence in office 5 days/week. You MUST live within a comfortable commuting distance to be considered.

What You’ll Do:

• Manage CMS and oversee website development and performance, including the design and execution of landing pages, navigation, content, and graphics for VisitNapaValley.com.
• Devise and manage backend management systems for storage, organization, and categorization of all digital assets: imagery, videos, and digital collateral.
• Manage SEO strategy and enhanced web features, including recommendations for improved performance metrics.
• Oversee CRO approach and best practices, delivering actionable plans and execution to improve conversion on all Visit Napa Valley webpages and channels.
• Collaborate with the Brand and Content Manager to maintain and grow the email database, enhance segmentation, and drive overall campaign performance. Ensure that all incoming email contacts are properly inputted and stored into Visit Napa Valley’s email database.
• Stay abreast of digital trends and programs. Maintain Google Analytics and CRM database, ensuring data is clean and accurate. 
• Seek out events to update public facing online calendars. Share website best practices.
• Manage digital signage, programming, and content rotation for True Omni kiosks and the large-screen platform at the Napa Valley Welcome Center. Train staff on the software and maintain best practices.
• Stay up to date on the latest applications of artificial intelligence and manage the integration of these features into the website user experience.

What We’re Looking For (Skills and Qualifications):

• Bachelor’s degree in marketing or a related field.
• 5-10 years of experience in digital marketing.
• Proven working experience managing CMS and overseeing website development and performance.
• Demonstrable experience leading and managing SEO/CRO, marketing database, and email marketing programs.
• Highly creative with experience in identifying digital optimization opportunities and executing strategies and tactics.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, CMS tools).
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Foster proactive communication of ideas and strategies.
• A willingness to apply personal strengths to projects beyond finite areas of responsibility. 
• Proven track record of building successful relationships with internal stakeholders and external partner organizations.
• Creative, organized, and detail oriented. 
• A self-starter with the ability to multitask.
• Demonstrated excellent prioritization, time management and project management skills.
• Demonstrated strong written and oral communications and presentation skills.
• Political astuteness. Act as brand ambassador with all touch points throughout the community and beyond.
• Meticulous attention to detail. 

What We Will Provide:

• Health Benefits: 100% of the premium covered for you and 50% for eligible family members, including medical, dental, vision and life insurance
• Paid Time Off (PTO) and 11 paid holidays
• 401(k) Retirement Savings Plan, with company matching up to 4% of salary.
• The expected base salary range for this role is $80,000 - $100,000 - actual pay will be determined by experience, education and qualifications.

Manager, Brand and Content

The Brand and Content Manager serves as Visit Napa Valley’s in-house brand steward, ensuring consistency, quality, and alignment across all brand touchpoints, including digital and physical collateral. This role supports a range of brand marketing efforts to promote Napa Valley as a premier destination through compelling blog content, email marketing, printed materials, and brand-aligned digital asset management.

You will lead the development and execution of brand messaging and content strategy across all channels—producing engaging blog content and email campaigns—and collaborate across departments to ensure consistency and accuracy in brand marketing, voice, and visual identity.

This role also manages the production of print collateral, including magazines, brochures, postcards, signage, and maps, while supporting internal teams with marketing services and graphic needs. It contributes to broader marketing initiatives with a strong focus on storytelling, organization, and attention to detail.

Please note this role is 100% onsite in Downtown Napa with a presence in office 5 days/week. You MUST live within a comfortable commuting distance to be considered.

What You’ll Do:

• Ideate, create, and update engaging blog posts using rich storytelling techniques to convey the story of Napa Valley, and its unique offerings, positioning Napa Valley as a premier wine country destination, while maintaining a consistent and authentic brand voice. Work with the Digital Marketing Manager to ensure SEO strategy and best practices are followed.
• Provide digital expertise for B2C and B2B email campaigns, proactively utilizing the email platform and always effectively incorporating Visit Napa Valley’s branding. Provide quality assurance in building email campaigns in line with the internal communications calendar and stay abreast of email best practices and cross-platform digital opportunities.
• Maintain and grow the email database, manage email list segmentation, and drive overall email performance.
• Provide in-house brand marketing services across departments, creating digital and print collateral, event materials, email images and templates, all through the lens of a brand steward.
• Assist the Digital Marketing Manager with backend storage and management of digital assets, ensuring content is current, brand-aligned, and visually consistent.
• Collaborate with Social Media Manager to ensure all partner features are reported and logged in our database system.
• Work with local radio to curate content, review final production pieces, and ensure that all featured partners are reported and logged in our database system.
• Engage in, develop an understanding for, and assist with department-wide marketing campaigns and initiatives.
• Collaborate and work cross functionally with staff to ensure content aligns with visual identity and campaign themes as the brand leader.
• Closely follow, contribute to, and help manage the internal content calendar.
• Place a heavy focus on project management, cross-department communication, and a proactive approach toward project completion. 

What We’re Looking For (Skills and Qualifications):

• Bachelor’s degree in marketing or a related field.
• 5-10 years of experience working in marketing or as a brand steward.
• Design experience using Adobe Creative Suite
• Strong writing skills, creating engaging and optimized content using rich storytelling techniques
• Demonstrable experience in brand marketing, establishing an elevated consistency in look, feel and voice across all channels.
• Highly creative with experience in identifying digital optimization opportunities and executing on strategies and tactics.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Foster proactive communication of ideas and plans.
• A willingness to apply personal strengths to projects beyond finite areas of responsibility.
• Proven track record of building successful relationships with internal stakeholders and external partner organizations.
• Creative, organized, and detail oriented. 
• A self-starter with the ability to multitask.
• Demonstrated excellent prioritization, time management and project management skills.
• Demonstrated strong written and oral communications and presentation skills.
• Political astuteness. Act as brand ambassador with all touch points throughout the community and beyond.
• Meticulous attention to detail. 

What We Will Provide:

• Health Benefits: 100% of the premium covered for you and 50% for eligible family members, including medical, dental, vision and life insurance
• Paid Time Off (PTO) and 11 paid holidays
• 401(k) Retirement Savings Plan, with company matching up to 4% of salary.
• The expected base salary range for this role is $80,000 - $100,000 - actual pay will be determined by experience, education and qualifications.