Job Opportunities

Manager, Communications and Public Relations

Posted: September 2023

About This Role:
Visit Napa Valley, the destination marketing organization for Napa Valley, is seeking a skilled, seasoned communications and public relations professional to support all stakeholder communications and lifestyle public relations efforts. This multi-position player will support the Visit Napa Valley mission of promoting Napa Valley as an attractive travel destination and enhancing its public image as a dynamic place to visit, live, and work. The ideal candidate is a communications expert; a self-starter with a curious and service-oriented mind-set; is organized and detail-oriented; and has a demonstrated ability to manage multiple priorities and deadlines. The candidate has mature interpersonal skills and an affinity for working in team environments. This person is energetic and outgoing; a positive team player; a creative thinker; a problem solver; and has a flexible attitude with the capacity to expand responsibilities and grow with the organization. A self-starter mindset with a can-do attitude and mastery of storytelling and writing is critical for success in this role.

This position reports to the Director of Marketing and is a full-time, on-site role which will require occasional travel throughout the Napa Valley.

Duties and Responsibilities:

• Manage the drafting and publishing of various Visit Napa Valley newsletters, including the Consumer, Partner, Sales, Trade, and Public Affairs newsletters
• Manage the quarterly, partner-wide “call for entries” to solicit news, information, and content from stakeholders in order to drive messaging and communications on deliverables such as newsletters (Partner, Consumer, Group Trade, Travel Trade, etc.) as well as “What’s New in Napa Valley” missives, “What’s Good, Napa Valley” radio interstitials, and other owned content channels such as blog and site pages
• Design and produce presentations and talking points in PowerPoint and Word for leadership team – a key element in success with creating presentations is the ability to distill information and drive the messaging, story arc, and narrative
• Manage the Visit Napa Valley News profile on Facebook and the Visit Napa Valley LinkedIn page providing relevant and timely audience-specific posts
• Confer regularly with manager regarding incoming media requests – by way of example, inform on submission requests from other DMOs such as SF Travel, Visit California, etc., in order to gain alignment on priority messaging; partner objectives; and other relevant content on strategic initiatives such as travel trends, sustainability, policy, international objectives, etc.
• Respond to media queries and submission requests from industry associations such as SF Travel, Visit California, Brand USA, Great Wine Capitals Network, etc.
• Cultivate excellent working relationships with tourism/hospitality PR agencies which serve the client accounts of Visit Napa Valley partners – such as Glodow Nead Communications, Murphy O’Brien, and others
• Proactively maintain a high awareness of general organizational activity as it pertains to all departments in order to nimbly provide communication support as well as to communicate relevant information to stakeholders
• Seek proactive opportunities for regular communications with manager and/or leadership team to inform on and gather critical points, new developments, new media relationships, etc.
• Actively participate in team brainstorming and cross-departmental meetings to provide communication messaging and guidance – by way of example via content writing on informational materials such as welcome letters, mass communication sends, CEO communications, and other such similar deliverables
• Collaborate with Director of Marketing and public relations agency to monitor and regularly assess the reputational strength of the Napa Valley destination and provide thought/insights for optimization on PR tactics, pitches, and story angles
• Develop and maintain a brand standardized evergreen Visit Napa Valley press kit – to include messaging, images, and b-roll video – to be supplemented with refreshed materials based on audience (b2b, consumer lifestyle, public affairs, etc.)
• Maintain open lines of communication and positive relationships with local and regional journalists/press
• Pitch press-relevant story angles based on organizational goals
• Maintain an accurate and current press contact database
• Engage with partners to coordinate press itineraries
• Host press/journalists on location
• Write media bulletins/press releases
• Participate in visits with partners for the purposes of information-gathering and sharing to inform the Visit Napa Valley team, at large
• In conjunction with leadership team, support the business and corporate messaging with local and regional media outlets and other community stakeholders
• Assist with the organization’s “Speaker’s Bureau” by preparing remarks, presentations, support letters, etc. for CEO, senior leadership staff, and other such organizational communications needs
• Support crisis communication plan development and deployment and manage messaging and updates to existing communications assets such emergency response protocols, FAQs, etc.

Qualifications:

• Minimum of five (5) years of experience in a full-time communications role within a professional business setting
• Preferred bachelor’s degree in communications, Public Relations, Marketing, or a closely related field
• Strong knowledge of AP style
• Very strong proficiency with Microsoft Office, especially Word and PowerPoint, along with Canva, Adobe, or other such applications
• Preferred experience with destination marketing organizations or other industry association
• Preferred experience with Napa Valley as well as the wine, tourism, and hospitality industries, singularly or any combination thereof
• An excellent track record of building relationships with internal/external stakeholders and media/press, demonstrating the ability to earn trust across a range of stakeholders and teams
• Familiarity and on-going understanding of trends in travel, wine, hospitality, and Napa Valley
• Excellent analytical skills with the ability to process information from various inputs and synthesize implications in order to distill succinct messaging and deliver understandable and digestible information for audiences
• Excellent written and verbal communication and listening skills
• Meticulous attention to detail and meticulous attention to proper grammar with great care in writing in the approved house style
• Ability to adjust tone based on audiences
• Ease with phone and virtual meetings as well as presenting in front of small groups/audiences
• Polished presentation skills, both in a speaking role and in a production role, with the ability to create/assemble/convey linear thoughts into key messages delivered verbally and/or via PowerPoint, Word, speaker’s bureau documents, etc.
• Demonstrated ability in project planning, process management, time management

Additional Qualities/Capabilities for Success in This Role:

• Familiarity with and passion for Napa Valley as well as the wine, tourism, and hospitality industries, singularly or any combination thereof
• Familiarity with representing a luxury brand(s)
• Being a proactive information-gatherer and a source of information as well as a connector – connecting information across all touchpoints as applicable
• Must thrive within industry-association environment – as in servicing an industry with multiple verticals versus a more traditional, singularly-focused CPG/brand environment
• Convey messages in a way that embodies passion for the destination so as to instill that same inspiration/motivation with audiences
• Ability to pivot within a fast-paced environment
• Excellent verbal, written, and interpersonal skills
• Excellent organizational skills
• A self-starter with an ability to anticipate and proactively accomplish tasks under minimal supervision
• Tech-savvy
• Flexible disposition with a “roll-up-your-sleeves”, positive demeanor
• A results-driven team player, able to work well collaboratively and independently
• Be a problem-solver
• Must be able to communicate with coworkers at various levels
• Must have a valid driver’s license and vehicle for local travel within Napa Valley

Apply: Qualified candidates may send resume and cover letter to HR@VisitNapaValley.com.

Manager, Marketing

Posted: September 2023

About This Role:
Visit Napa Valley, the destination marketing organization for Napa Valley, is seeking a skilled, seasoned Marketing Manager to be responsible for managing of brand equities, standards, guidelines, and assets in all applications including but not limited to logos, photos, and videos; branded collateral and materials; tone of voice in content and communications; and engagement strategies for event activations, sponsorships, and stakeholders. The Marketing Manager will actively collaborate with members of the Marketing Team and all cross-functional departments within the organization to ensure that brand equities are carried through on all touchpoints. The Marketing Manager will collaborate the Marketing Team to drive and create rich content that reflects brand voice for use across all Visit Napa Valley channels. The successful candidate will be adept at ensuring continuity and communication of brand platforms, marketing initiatives, campaigns, and messaging through all relevant touchpoints and opportunities. Further, the Marketing Manager will play an instrumental role in compiling and reporting metrics and results for regular presentations including monthly, quarterly, and annual recaps and reports.

This position reports to the Director of Marketing and is a full-time, on-site role which will require occasional travel throughout the Napa Valley.

Duties and Responsibilities:

• Manage strategy for brand content, in particular, on owned media, including but not limited to direction on website optimizations; blogs; newsletter; and Welcome Center messaging
• Manage usage of assets and adherence to brand standards, namely but not limited to, the use of brand marks and logo, content, and brand messaging
• Collaborate on development of promotional materials that are in line with brand strategy, including but not limited to, “swag” items; branded display materials/fixtures; and printed materials such as brochures, booklets, handouts, maps, etc.
• Execute and deploy timely marketing initiatives/campaigns/content to internal and external stakeholders – for example, seasonal programming such as Visit Napa Valley Restaurant Week, Visit Napa Valley Mustard Season – and identify gaps in programming and implementing strategies and tactics to address need
• Collaborate with Digital Marketing Manager and Content and Social Media Manager to audit and ensure that branded content and messaging is current and accurately reflected on website, blogs, social channels, and Welcome Center
• Oversee the department’s editorial content calendar and contribute to creative and organic content using rich storytelling and brand voice to convey the story of Napa Valley – content to be deployed on all channels, including but not limited to, website, newsletter, blog, social media, radio
• Work in close concert with Associate Director of Partnership Marketing to manage brand events, activations, and sponsorships, including support with planning and execution onsite
• Work in close concert with Director of Marketing and media agency on annual paid media plan
• Assist in planning, concepting, and development of annually published visitor guide, to include oversight on production timelines, editorial content, photo shoots, etc.
• Serve as a polished and professional ambassador of the Visit Napa Valley brand and maintain positive interactions with stakeholders including but not limited to, internal team/staff, members of the Visit Napa Valley Boards, industry counterparts, hospitality and tourism partners (such as lodging and accommodations personnel, winery personnel, and restaurant personnel), and community/government officials

Qualifications:

• Minimum of five (5) years of experience in a full-time marketing role within a professional business setting
• Preferred bachelor’s degree in marketing, Public Relations, Communications, or a closely related field
• Working knowledge and experience with social media platforms
• Very strong proficiency with Microsoft Office, especially Word and PowerPoint, along with Canva, Adobe, or other such applications
• Preferred experience with destination marketing organizations or other industry association
• Preferred experience with Napa Valley as well as the wine, tourism, and hospitality industries, singularly or any combination thereof
• An excellent track record of building relationships with internal/external stakeholders and media/press, demonstrating the ability to earn trust across a range of stakeholders and teams
• Familiarity and on-going understanding of trends in travel, wine, hospitality, and Napa Valley
• Excellent analytical skills with the ability to process information from various inputs and synthesize implications in order to distill succinct messaging and deliver understandable and digestible information for audiences
• Excellent written and verbal communication and listening skills
• Meticulous attention to detail and meticulous attention to proper grammar with great care in writing in the approved house style
• Ability to adjust tone based on audiences
• Ease with phone and virtual meetings as well as presenting in front of small groups/audiences
• Polished presentation skills, both in a speaking role and in a production role, with the ability to create/assemble/convey linear thoughts into key messages delivered verbally and/or via PowerPoint, Word, speaker’s bureau documents, etc.
• Demonstrated ability in project planning, process management, time management

Additional Qualities/Capabilities for Success in This Role:

• Familiarity with and passion for Napa Valley as well as the wine, tourism, and hospitality industries, singularly or any combination thereof
• Familiarity with representing a luxury brand(s)
• Being a proactive information-gatherer and a source of information as well as a connector – connecting information across all touchpoints as applicable
• Must thrive within industry-association environment – as in servicing an industry with multiple verticals versus a more traditional, singularly-focused CPG/brand environment
• Convey messages in a way that embodies passion for the destination so as to instill that same inspiration/motivation with audiences
• Ability to pivot within a fast-paced environment
• Excellent verbal, written, and interpersonal skills
• Excellent organizational skills
• A self-starter with an ability to anticipate and proactively accomplish tasks under minimal supervision
• Tech-savvy
• Flexible disposition with a “roll-up-your-sleeves”, positive demeanor
• A results-driven team player, able to work well collaboratively and independently
• Be a problem-solver
• Must be able to communicate with coworkers at various levels
• Must have a valid driver’s license and vehicle for local travel within Napa Valley

Apply: Qualified candidates may send resume and cover letter to HR@VisitNapaValley.com.

Marketing Coordinator

Posted: September 2023

About This Role:
The Marketing Coordinator will facilitate all administrative functions related to marketing initiatives, including cataloging, tracking, and reporting metrics on advertising campaigns, email marketing campaigns, and social media campaigns. Further, the Marketing Coordinator will work closely and avidly with the Partnership Marketing team to be the resident expert on all transactional functions within the CRM/CMS system for the organization, including entry and tracking of all department details into the system.

Who You Are:
The successful candidate will build and maintain collaborative working relationships with internal team members, with a focus on serving as the department’s intra-organization advocate and the expert in the tracking, communicating, and cataloging marketing initiatives as well as managing the client relations database. It is essential that the candidate embraces administrative responsibilities, as this person will be responsible for gathering accurate detail and information for entry and capture in CRM/CMS system, ensuring efficiency at all stages.

What You'll Be Doing:

• Pertaining to General Marketing:
  • Systematically gather and catalog metrics on all marketing initiatives – paid, earned, and owned – including but not limited to stats on advertising campaigns, blog and newsletter metrics, social media stats and measures, and media impressions.
  • Communicate regularly with partners to inform of featured content and highlights from Visit Napa Valley.
  • Under the guidance of Content and Social Media Manager, upload strategic content on some social channels.
  • Manage and gather wine, materials, and goods for gifting/giveaway opportunities.
  • Assist with pick-ups and drop-offs of materials as needed.
     
• Pertaining to Partnership Marketing:
  • Work within the CRM/CMS system (SimpleView) to manage and maintain listings ensuring for accurate and accountable detail capture such as:
    • Tracking client touchpoints into the CRM/CMS system, including meetings, event activity, and responses.
    • Entering, updating, and maintaining accurate account listings and contacts including client information, client tags, and bulletins.
    • Managing day-to-day system updates and periodic audits.
    • Conducting password resets for system users and initiating user access communications
    • Running searches and creating custom mailing lists.
    • Generating client reports on a regular basis – monthly, quarterly, yearly, as needed.
  • Assist in delivering metrics and reporting to clients on a scheduled basis.
  • Assist in scheduling of client training sessions.
  • Forward and route client inquiries and information to appropriate team members.
  • Collate, assemble, and deploy materials in twice yearly mass mailing projects
  • Coordinate special communications projects to stakeholders as needed
  • Facilitate processing of registrations at client engagement opportunities.
  • Support account invoicing and accounts receivables.
     
• Catalog in-kind donations/contributions.

What We’re Looking For (Skills and Qualifications):

• Minimum three (3) years project management experience or related experience in a support role; or an equivalent combination of education and experience.
• Experience with CRM/CMS apps (Customer Relationship Management/Content Management Systems).
• Proficient in the use Microsoft Office Suite, including Word, Excel, and PowerPoint.
• Ability to manage multiple projects simultaneously.
• Ability and willingness to assist with ad hoc projects, which may include offsite activity, as needed.
• Familiarity with and passion for Napa Valley as well as the wine, tourism, and hospitality industries, singularly or any combination thereof.
• Familiarity with representing a luxury brand(s).
• Ability to pivot within a fast-paced environment.
• Strong organizational skills with keen attention to detail are a must.
• Excellent verbal, written, and interpersonal communication skills.
• A self-starter with an ability to anticipate and pro-actively accomplish tasks under minimal supervision.
• Tech-savvy
• Flexible disposition with a “roll-up-your-sleeves”, positive attitude
• A detail-oriented, results-driven team player.
• Must be a strong collaborator who is also able to work well independently and recommend viable solutions to problems and issues.
• Must be able to communicate with coworkers at various levels.
• MUST live within easily commutable distance to downtown Napa to be considered.

Apply: Qualified candidates may send resume and cover letter to HR@VisitNapaValley.com.

Associate, Business Development

Posted: September 2023

About This Role:
The Business Development Associate is responsible for managing and distributing inbound sales leads, coordinating “client familiarization trips” and site visits. You will need to be adept at our Simpleview CRM ensuring data is kept up to date. You will work with the sales team to handle logistics for a variety of trade shows and sales missions throughout the year. It’s essential that you enjoy working with people as you will be interacting with local partners as well as with meeting planners and travel advisors that are interested in booking their clients to the Napa Valley for both group meetings and leisure travel.

Who You Are:
Our ideal candidate has hospitality experience in a customer-facing role, preferably in sales. S/he is self-motivated and requires minimal supervision, is results driven, is a sharp verbal and written communicator, has solid problem-solving skills and a background in event logistic management. A background in the hotel industry is a huge plus. You understand the hospitality industry and in particular, the Napa Valley. You must be a passionate and enthusiastic champion for our Visit Napa Valley brand and local community.

What You'll Be Doing:

• Business Development (40%)
  • Manage incoming sales leads, including response and distribution of Request For Proposal (RFP’s), within 48 hours of receipt.
  • Manage and follow up on requests for service leads for definite bookings to maximize partner revenue opportunity.
  • Schedule and provide support for “client familiarization trips” and site visits on behalf of sales managers and attending / hosting when needed.
  • Engage, connect and collaborate with visitor-serving businesses throughout the Napa Valley.
  • Maintain Simpleview CRM with clean and accurate data, continually updating it with current contact information.
  • Ensure that leads, partner referrals and other activities are logged into Simpleview CRM.
  • Respond to emails and phone calls on behalf of the sales team.
     
• Event Management (Sales Missions and Trade Shows) (50%)
  • Manage key deadlines for each event and communicate details with sales and marketing teams.
  • Manage partner sign up process, communications and billing.
  • Coordinate show logistics, including online exhibitor portal, ordering equipment, furniture, wine pourings, collateral shipping, labor, etc. Post show organization including shipping inventory items back to the office.
  • Manage on-line registration for staff and partners in a timely manner
  • Communicate to partners/clients pre and post event information and recaps via Simpleview CRM.
  • Distribute post-event leads to partners in a timely manner.
  • Sales Committee Meetings (2 - 4x / year); secure location and refreshments, distribute invite, manage follow-up and keep Simpleview up to date with committee members
  • Assist with research for venues and hotels in destination city for sales missions when needed.
  • Upload contact lists received from sales managers, into Simpleview.
  • Manage overall expense budget for events.
     
• General (10%)
  • Assist and backfill for Partnership Associate and Office Manager as needed.
  • Other duties as assigned.

What We’re Looking For (Skills and Qualifications):

• 3+ years of progressive experience in promotional marketing, sales support, tourism, or hospitality, is required.
• Must be familiar with representing a luxury brand and protecting/developing brand awareness.
• Proven track record of developing and managing successful B2B relationships.
• Experience with a CRM (Customer Relationship Management Software).
• MS Office experience required; intermediate PowerPoint user.
• Demonstrated strong written and oral communications and presentation skills.
• Demonstrated ability to communicate, present and influence credibly at all levels of the organization.
• Must have excellent customer service skills with the ability to work with and present to both internal and external customers.
• Superb judgment and emotional intelligence.
• Excellent prioritization and time management skills.
• Technically savvy.
• Must take the initiative to learn and acquire new skills and abilities and provide recommendations to improve upon existing systems and programs.
• Must be both a strong collaborator and also be able to work well independently.
• Must be able to travel up to 10–15%
• MUST live within easily commutable distance to downtown Napa to be considered.

Apply: Qualified candidates may send resume and cover letter to HR@VisitNapaValley.com.

Guest Experience Specialist

Summary: The Guest Experience Specialist oversees and supports the day-to-day operations of the Napa Valley Welcome Center. The Guest Experience Specialist is an ambassador responsible for providing exemplary guest concierge service to visitors at the Napa Valley Welcome Center while facilitating guest experience and engagement through innovative digital encounters.

The ideal candidate will be friendly and professional and have a passion for guest engagement and the Napa Valley.

Duties and Responsibilities:

• Act as a brand ambassador for on-premise brand experience at the Napa Valley Welcome Center.
• Support Welcome Center performance in guest services, staffing, guest data collection, and the implementation of health and safety protocols in public areas.
  • Oversight of opening and closing procedures, coordinate breaks and lunches, providing coverage personally as necessary.
  • Help maintain facility operations.
  • Take appropriate action where necessary regarding access or safety issues in the Welcome Center including notifying the Controller.
  • Attend monthly meetings with Welcome Center Staff.
• Support events held at the Welcome Center; including scheduling, set-up, clean up, etc.
• Act as concierge to provide information to visitors regarding Napa Valley hotels, wineries, local activities & attractions, the Napa Valley region and any other pertinent guest inquiries - with an emphasis on strategic recommendations based on guest needs and stakeholder interests, utilizing a variety of platforms

Requirements - Skills and Abilities:

• Excellent communication skills delivered in a friendly and professional manner.
• Demonstrated passion for providing a high level of customer service.
• Ability to exercise initiative, sound judgment and diplomacy in all Visit Napa Valley related matters.
• Experience and comfort level with technology
• Demonstrated ability to effectively engage with culturally diverse audiences of varying ages.
• Ability to establish and maintain an effective working relationship with employees, management, partners and the general public.
• A team player, flexible, fun, energetic and enthusiastic.
• Willingness and ability to maintain a professional appearance and demeanor.
• Must have a passion for food and wine.
• Confident public speaker.
• Excellent listening skills.
• Multilingual fluency is always a benefit
• Must have flexible hours throughout the week.
• This is a hands-on, floor based position requiring the ability to comfortably stand and talk for prolonged periods of time.
• Ability to lift up to 40 lbs.

Requirements - Experience and Education:

• 3+ years of experience in a customer facing role; preferably in a tasting room.
• Experience in the Napa Valley hospitality industry; knowledge of the Napa Valley wine and/or tourism industry.
• Experience representing a luxury brand through customer service is preferred.
• Bachelor's degree preferred; with area of study in the realm of hospitality or marketing.

Apply: Qualified candidates may send resume and cover letter to HR@VisitNapaValley.com.