Job Opportunities

Director of Operations

Posted: December 2022

Summary: Visit Napa Valley® is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live and work. Our strength is in relationship building and we’re proud to set the standard for success in our industry.

To help us continue growing, we’re seeking an experienced Director of Operations to join a talented and lean team. The ideal candidate will have management experience in a trade organization, public office sector or in the scope of travel and tourism. You are a data-driven, experienced business leader who can sort through the ambiguity and abundance of information and data to find and effectively communicate key metrics and relevant statistics and facts.

The role requires outstanding organizational, communication, and leadership skills and an ability to develop effective relationships that foster success, creativity and structure. The Director of Operations will be a member of the executive team and will work closely with Marketing, Communications and the CEO to strategize and develop long-term plans that usher in new levels of productivity and success for our partners and the Napa Valley.

In this role, you will:

• Oversee the day to day operations of the business development, sales, partnership and Welcome Center teams for Visit Napa Valley.
• Be a hands-on tactical leader who is responsible for developing, deploying, and sustaining operational excellence.
• Lead, coach and inspire a team to successfully funnel business to VNV Partners via conference, group and luxury tourism travel channels, partnerships and the Welcome Center.
• Focus not only on work product and process, but also on successful and positive relationship development both inside and outside the organization.
• Collaborate with senior managers in the development of performance goals and long-term operational plans.
• Maximize efficiency and productivity through extensive process analysis and interdepartmental collaboration.
• Set strategic goals for operational efficiency and increased productivity.
• Work with the Controller in the development of financial and budgetary plans.
• Analyze current operational processes and performance, recommending solutions for improvement where necessary.
• Act as a conduit between the Executive team and other departments to filter strategies from leadership that apply to each realm as well as communicate department needs back up to the leadership team.

Responsibilities:

• Draw on relationships with department heads, external partners, and vendors to make decisions regarding operational activity and strategic goals.
• Plan, monitor, and analyze key metrics for day-to-day operations to ensure efficient and timely completion of tasks.
• Adhere to the company’s policies and standards, and ensure that laws and regulations are being followed.
• Work closely with Human Resources to lead the team with integrity and to establish and maintain a trusting, inclusive, and productive environment.
• Manage business development efforts with consumer, trade and group customers in a hand-on and thoughtful manner.
• In collaboration with the Visit Napa Valley marketing team ensure pull-through of brand messaging through all touch points.
• Oversee statistical database, reporting systems, performance measures and operating budget.
• Locate, compile and present relevant data reports.
• Manage and maintain Simpleview CRM with clean and accurate data.
  • Become proficient in consumer, partners, meeting sales, tour/travel and events modules to maintain consistency across all organization functions.
  • Track information for follow up and partner benefit data integrity.
• Provide monthly metrics outlining the lead generation, definite bookings and sales activity of market segments.
• Collaborate with the marketing and communications teams to synthesize key insights and trends, and then share messaging with partners, elected officials, community members, and visitors.
• Develop and monitor KPI’s to evaluate ROI; track and communicate results on a regular basis to stakeholders.
• Develop and maintain relationships with Visit Napa Valley partners to be familiar with product and services available to all customers.
• Develop and manage relationships with target International & Domestic trade organizations (Visit CA, SF Travel, Virtuoso, Signature Travel Network, etc.) to design and implement domestic & international tourism sales, strategies and budget for group and leisure travel.
  • Work with them to collect market research and keep departments informed of trends and opportunities.
• Identify existing markets and develop new markets in the conference and group industry and create sales opportunities for VNV partners.
• Collaborate with the Marketing and Communications Departments, stakeholders and partners to ensure cohesive messaging and that the Napa Valley is always presented and positioned in an appropriate manner.
• Develop and maintain knowledge of all Napa Valley hotel facilities and services providers within the Napa Valley.
• Oversee Welcome Center performance in guest services, staffing, operating budget, guest data collection, partner referral, retail operations, and the implementation of health and safety protocols in public areas.
• Be a passionate and enthusiastic champion for our Visit Napa Valley brand, our key messages and year-round campaigns, and our programs in the community. Encourage engagement of hospitality partners.

Required Skills and Experience:

• 10 or more years in a leadership role in a field related to our industry, preferably within the Napa Valley.
• Bachelor’s Degree.
• Masterful organizational, communication, and leadership skills, backed by previous professional success.
• Superior knowledge of multiple operational functions and principles, including finance, customer service, and employee management.
• Proven ability to plan and manage operational processes for maximum efficiency and productivity.
• Ability to streamline or implement structures and roles that boost speed and efficiency while supporting rapidly shifting business demands.
• Strong working knowledge of industry regulations and legal guidelines.
• Expertise in data analysis, translating robust data into summaries to be reported out at regular intervals to stakeholders at all levels
• Demonstrated history of building relationships with internal stakeholders and external partner organizations.
• Proven track record of developing and managing successful B2B relationships.
• Proven success in developing teams and championing a positive and inclusive culture.
• Earn trust across a range of levels and disciplines to establish yourself and the team as a trusted partner.
• Connect and inspire people to drive effective teamwork, communication, collaboration and commitment across multiple groups with competing priorities.
• Proven ability to manage projects and process in a positive and time sensitive way.
• Demonstrated strong written and oral communications and presentation skills.
• Superb judgment and emotional intelligence.
• Excellent prioritization and time management skills.
• Technically savvy.
• Meticulous attention to detail.

Preferred Skills and Experience:

• Thorough knowledge of the travel industry to effectively target key markets with measurable results. Experience with the hotel industry is a plus.
• Destination Marketing Organization or Association experience preferred.

Apply: Qualified candidates may send resume and cover letter to HR@VisitNapaValley.com.

Communications Manager

Posted: December 2022

Summary: Visit Napa Valley is seeking a skilled communications professional to support partner, community, industry, and press communications. This multi-position player will support the Visit Napa Valley mission of promoting Napa Valley as an attractive travel destination and enhancing its public image as a dynamic place to visit, live, and work. This position will support the following areas of activity with increasing responsibility as is warranted.

This position is full-time, on-site, and will require occasional travel across the valley. You MUST live within comfortably commutable distance to the Napa Valley to be considered.

This position will support the following areas of activity with increasing responsibility as is warranted.

• Partner Communications: Manage partner newsletter communications, draft PPT presentations for leadership team, manage Napa Valley News Facebook page and Visit Napa Valley LinkedIn content calendar, support partnership team by attending partner visits.
• Media Relations: Support Director of Communications; manage agency relationships, maintain press contact database, engage with partners to coordinate press itineraries, host press, write press communications, maintain open lines of communication with local press, pitch press relevant story angles based on organization goals, manage messaging updates, update and maintain Visit Napa Valley evergreen press kit.
• Crisis Communications: Maintain and update crisis communication toolkits with input from Visit Napa Valley leadership team.
• Community and Industry Relations: Support management of programs that engage local community, hospitality industry, and elected officials; Assist director and president & CEO in keeping stakeholders informed and educated about Visit Napa Valley’s mission.
• Actively participate in team brainstorms and cross-departmental meetings.
• Participate in visits to partners for the purposes of informing the larger Visit Napa Valley team of unique offers available in the Napa Valley.

Requirements:

• 4+ years experience in a full-time communications role in a professional setting. Preferred experience in the wine, hospitality industry and/or a destination management organization.
• Familiarity with trends in travel, wine, hospitality, and Napa Valley.
• Excellent written and verbal communication, and listening skills: excellent grammar, strong knowledge of AP style, ability to adjust tone and writing style based on audience; at ease on phone, virtual meetings, and presenting in front of small groups.
• Excellent analytical skills: ability to absorb information and synthesize implications for stakeholders with input from Visit Napa Valley leadership team.
• Polished presentation skills with the ability to create/assemble them using Powerpoint.

Attributes:

• 4+ years experience in a full-time communications role in a professional setting. Preferred experience in the wine, hospitality industry and/or a destination management organization.
• Familiarity with trends in travel, wine, hospitality, and Napa Valley.
• Excellent written and verbal communication, and listening skills: excellent grammar, strong knowledge of AP style, ability to adjust tone and writing style based on audience; at ease on phone, virtual meetings, and presenting in front of small groups.
• Excellent analytical skills: ability to absorb information and synthesize implications for stakeholders with input from Visit Napa Valley leadership team.
• Polished presentation skills with the ability to create/assemble them using Powerpoint.

Apply: Qualified candidates may apply for this job online or send resume and cover letter to HR@VisitNapaValley.com.

Content and Social Media Manager

Posted: December 2022

Summary: Visit Napa Valley, the destination marketing organization for Napa Valley, is seeking a talented Content and Social Media Manager to join our growing team. This role will ideally be filled by a very social-savvy individual who is adept at brand storytelling; excellent at creating compelling and authentic content; highly skilled with all social platforms, including Instagram, Facebook, TikTok, Pinterest, and Twitter; and nimble with community management.

We are looking for an innovator to help grow our brand presence and expand our organic reach and engagement across priority social media networks, including Instagram, Facebook, TikTok, Pinterest, and Twitter, and the ideal candidate will excel at producing assets that can live across multiple digital platforms, including the blog, newsletter, and website.

The Content and Social Media Manager will help in developing and implementing the organization’s social media strategy, including leveraging of social media channels to amplify marketing objectives. The ideal candidate will develop and maintain online content that attracts attention, generates interest, and is easily shared across social platforms and networks. Further, this role will require a working knowledge for establishing and maximizing relationships with bloggers, influencers, or others in social media networks.

Reporting to the Director of Marketing, the Content and Social Media Manager will be responsible for collaborating with internal teams to conceptualize and create original content that distinctly represents the Visit Napa Valley brand and the Napa Valley region at large.

This position is a full-time, on-site role and requires travel (by car) throughout Napa Valley. Inside office at approximately 60% and outside of the office on assignment at approximately 40% of the week.

Duties and Responsibilities:

• Write and edit creative and organic content using rich storytelling techniques to convey the story of Napa Valley, and all its assets and resources, for use on all channels, including but not limited to, website, newsletter, blog, and social media
• Curate and produce rich, relevant, and targeted images and videos to support content on all social channels
• Active community management on all social channels
• Build, develop, and maintain positive professional relationships with industry partners through proactive, professional communication
• Analyze and utilize metrics to inform best practices and tactics for engagement and audience growth with a sharp understanding of what works on each platform
• Possess a strong understanding of the evolving social media landscape and have the ability to use trends and insights to pivot accordingly
• Have strong organization skills to maintain systematic record of copy and image and video resource library
• Have a general passion for all things social and a keen ability to stay up-to-date with online cultural moments and behaviors
• Engage in, develop an understanding for, and assist with department-wide marketing campaigns and initiatives

Qualifications:

• 2+ years of experience working in social media or digital marketing
• Excellent understanding of social trends; audiences; engagement tactics
• Ability to synthesize metrics and insights to inform practices and actionable tactics
• Ability to represent the organization and build/maintain relationships with industry stakeholders
• Firm understanding and high-functioning skill level with current tools and apps related to capturing, formatting, and editing image and video assets

Extra Points For:

• Strong familiarity with and passion for Napa Valley
• Strong familiarity with the wine, hospitality, and/or restaurant industries
• Excellent communication skills – written, oral, and listening
• Understanding of writing for search engine optimization
• Mature interpersonal skills and affinity for working in team environment
• Superior attention to detail
• Good organization and time management abilities
• Flexible, roll-up-your-sleeves attitude
• Positive team player
• Valid driver’s license and vehicle for local travel

Apply: Qualified candidates may apply for this job online or send resume and cover letter to HR@VisitNapaValley.com.

Executive Office Manager

Posted: December 2022

Summary: We are looking for an Office Manager to provide administrative and organizational support to the office and our CEO at Visit Napa Valley. Responsibilities will include diverse administrative tasks, Board meeting administration, assisting the CEO with calendaring, expense reports management and submissions, coordinating travel when permitted, team purchasing, and organizing team events.

Duties and Responsibilities:
Office Management:

• Manage office space including day-to-day operations, decor, and aesthetics.
  • Coordinate ordering and inventory of office supplies, printing & stationery.
  • Handle front office operations (e.g., answer phones, greet visitors, sort and distribute mail, filing management, logging & scanning checks).
  • Maintain company administrative documents such as the phone list, birthday and anniversaries, board roster and list of committees, their charters, and who serves on them.
• Manage logistics of janitorial staff & security system.
• Manage technology and the IT agency.
• Conduct aspects of onboarding for new employees and facilitate other aspects of the onboarding process.
• Ensure a high level of cleanliness within the office, and arrange any necessary repairs.
• Take ownership of organizing creative (and well-attended) monthly/quarterly company wide events to reinforce our culture and build connections among employees.
  • Take Staff Meeting minutes and follow-through on associated action items.
  • Own company and employee celebrations such as anniversaries and birthdays.
  • Manage logistics for special events such as team all-hands, off-sites, etc.
• Board Meeting Management including meeting site booking and set-up, meeting prep, document preparation, meeting minutes, etc.
• Take, prepare and finalize Board, Finance Committee & Audit Committee minutes, and manage associated action items.
• Assist with onboarding new board members & compliance.

Executive Support:

• Anticipate the needs of the CEO and plan accordingly, which includes being proactive with her meetings and travel plans.
• Effectively manage the CEO’s calendar.
• Coordinate domestic and international travel when permitted.
• Assist the CEO with meeting preparation including room coordination, document preparation and content development.
• Prepare content such as presentation material for meetings and compose correspondence for executive or board review in support of the CEO.
• Assist with general administrative tasks as our CEO needs.

Requirements:

• 5-10 years of experience in office and executive assisting showing tenure and commitment.
• Bachelor’s Degree in a related field. We’re open to various backgrounds, degrees, and experiences, but this is a preference.
• Strong detail orientation and organizational skills. We know everyone says they’re detailed, but being able to articulate the way you keep track of details will be key. You follow up and follow through to make sure no detail gets missed.
• Attitude. Strong comfort and experience liaising with internal and external contacts at a variety of levels.
• Resourceful problem solver. You get asked to do a task you haven’t done? No problem. You’ll do research, find someone that has, and bring ideas on how to do things better and faster. You’re not afraid to ask for help when you want to learn but feel confident in what you can do independently. Solid decision making and strong judgment.
• Project Master - Multi-tasking Guru. You’ll be shifting gears constantly from re-arranging our CEO’s schedule to make room for a priority to brainstorming about culture initiatives to planning an event at a conference. Someone with great project management skills will excel in this role and be able to effectively manage time, prioritize tasks, and work within deadlines, even in ambiguous environments.
• Attitude. Positive, can-do, level-headed professional who’s not a stress-case. This is a service and support function and you must be of the type who not only understands what that means but enjoys working in that type of a role.
• Mum’s the word. You will handle details of a highly confidential and critical nature and maintain confidentiality.
• Positive mindset. Someone that sees opportunity within every challenge.
• Ability to Think Bold. Looks at a process or situation and thinks, “How can we do this better or faster? How can I uplevel this process?”
• Techy. Superior experience and competency with Microsoft Office, including Outlook, Excel, Word, and PowerPoint; strong comfort level to learn to use various other internal software tools.
• Excellent, accurate and professional written & verbal communication.

Apply: Qualified candidates may send resume and cover letter to HR@VisitNapaValley.com.

Guest Experience Specialist

Summary: The Guest Experience Specialist oversees and supports the day-to-day operations of the Napa Valley Welcome Center. The Guest Experience Specialist is an ambassador responsible for providing exemplary guest concierge service to visitors at the Napa Valley Welcome Center while facilitating guest experience and engagement through innovative digital encounters.

The ideal candidate will be friendly and professional and have a passion for guest engagement and the Napa Valley.

Duties and Responsibilities:

• Act as a brand ambassador for on-premise brand experience at the Napa Valley Welcome Center.
• Support Welcome Center performance in guest services, staffing, guest data collection, and the implementation of health and safety protocols in public areas.
  • Oversight of opening and closing procedures, coordinate breaks and lunches, providing coverage personally as necessary.
  • Help maintain facility operations.
  • Take appropriate action where necessary regarding access or safety issues in the Welcome Center including notifying the Controller.
  • Attend monthly meetings with Welcome Center Staff.
• Support events held at the Welcome Center; including scheduling, set-up, clean up, etc.
• Act as concierge to provide information to visitors regarding Napa Valley hotels, wineries, local activities & attractions, the Napa Valley region and any other pertinent guest inquiries - with an emphasis on strategic recommendations based on guest needs and stakeholder interests, utilizing a variety of platforms

Requirements - Skills and Abilities:

• Excellent communication skills delivered in a friendly and professional manner.
• Demonstrated passion for providing a high level of customer service.
• Ability to exercise initiative, sound judgment and diplomacy in all Visit Napa Valley related matters.
• Experience and comfort level with technology
• Demonstrated ability to effectively engage with culturally diverse audiences of varying ages.
• Ability to establish and maintain an effective working relationship with employees, management, partners and the general public.
• A team player, flexible, fun, energetic and enthusiastic.
• Willingness and ability to maintain a professional appearance and demeanor.
• Must have a passion for food and wine.
• Confident public speaker.
• Excellent listening skills.
• Multilingual fluency is always a benefit
• Must have flexible hours throughout the week.
• This is a hands-on, floor based position requiring the ability to comfortably stand and talk for prolonged periods of time.
• Ability to lift up to 40 lbs.

Requirements - Experience and Education:

• 3+ years of experience in a customer facing role; preferably in a tasting room.
• Experience in the Napa Valley hospitality industry; knowledge of the Napa Valley wine and/or tourism industry.
• Experience representing a luxury brand through customer service is preferred.
• Bachelor's degree preferred; with area of study in the realm of hospitality or marketing.

Apply: Qualified candidates may send resume and cover letter to HR@VisitNapaValley.com.