Job Opportunities

Director of Marketing

Posted: April 2021

Summary:
The Director of Marketing will lead the overall content strategy and develop plans for paid advertising, public relations, website, social media, promotions, and communications for the leisure, group, and travel industry in the Napa Valley. You will create effective and innovative strategies for paid, owned, earned, and direct channels to build and enhance brand awareness and reputation. You will be a hands-on working member of the marketing team with a collaborative multifunctional approach, characterized by an eager willingness to identify, accept, and exceed challenges. You will lead and grow a talented team of marketing professionals in a way that builds consensus, highlights and develops expertise and inspires greatness all-around. Success in this role hinges not only on work product and process, but also successful and positive relationship development both inside and outside the organization.

Duties and Responsibilities:

• Maintain and continuously improve brand positioning and identity.
• Serve as effective and appropriate spokesperson and ambassador for Napa Valley and the organization.
• Lead consumer, visitor, and economic impact research.
• Review, measure and assess existing marketing initiatives and activities.
• Keep abreast of consumer, marketing, and Destination Management Organization trends and best practices.
• Support internal departments with campaigns, materials.
• Oversee execution of brand advertising media plan and production to ensure consistency and adherence to brand vision.
• Manage day-to-day agency relationships, project priorities, media execution, and drive paid performance metrics and reporting.
• Analyze and review current tourism trends and statistical data of all market segments.
• Lead brand initiatives and extensions, and pull brand identity standards through all touchpoints.
• Ensure strategies and voice carry through all department messaging and materials.
• Form and leverage strategic alliances and key partnerships for market intelligence and organizational strength.
• Coordinate brand asset production, oversee advertising video and photo shoots, print and digital collateral, annual plans, and other executions for internal departments and partners.
• Develop and monitor KPI’s to evaluate ROI; track and communicate results on a regular basis to stakeholders.
• Act as liaison and primary marketing contact for jurisdiction Tourism Improvement Districts (TIDs), VNV Board, and marketing committee; to ensure alignment in priorities. Present marketing activities to promote collaboration and support local initiatives. Develop agendas and content to compel engagement.
• Create and foster relationships with other marketing professionals and stakeholders throughout the valley; get buy-in and cohesiveness in approach and messaging.
• Develop an astute awareness of VNV and the tourism industry’s larger role in the Napa Valley, including community and stakeholder viewpoints.
• Exhibit leadership by creating internal consensus, external buy in, and rapport.
• Create and manage the overall marketing budget, including billing and compliance.
• Inspire, develop and mentor department staff, providing performance feedback, and employee engagement.
• Assist CEO in managing crisis communications.

About You:

You take a strategic and solutions-oriented approach to any situation. You have business savvy and know how to walk a fine line between being self-directed and collaborative. You have an unwavering commitment to quality and a can-do attitude! You inspire confidence and achieve buy-in and understanding in stakeholders both inside and outside the organization. You are a people person who empathizes easily with and motivates and energizes others to achieve superb results.

Requirements:

• Bachelor’s degree.
• 10+ years of experience in marketing leadership with a proven track record of success in tourism marketing.
• Thorough knowledge of the travel industry, online channels of distribution, and digital tools/strategies to effectively target key markets with measurable results.
• Experience working on behalf of the collective.
• DMO or Association experience preferred.
• Flexibility to break previous habits and work processes and pivot constantly.
• Foster proactive communication of ideas and plans.
• A willingness to apply personal strengths to projects beyond finite areas of responsibility.
• Proven track record of building successful relationships with internal stakeholders and external partner organizations.
• Demonstrated history in developing and managing successful B2B relationships.
• Proven success in developing teams.
• Creative, organized and detail oriented.
• A self-starter with the ability to multitask.
• Demonstrated excellent prioritization, time management and project management skills.
• Earn trust across a range of levels and disciplines to establish yourself and the team as a trusted partner.
• Connect and inspire people to drive effective teamwork, communication, collaboration and commitment across multiple groups with competing priorities.
• Demonstrated strong written and oral communications and presentation skills.
• Political astuteness. Act as brand ambassador with all touch points throughout the community and beyond.
• Superb judgment and emotional intelligence.
• Technically savvy.
• Meticulous attention to detail.

Apply: Qualified candidates may Apply for this job online.

Director of Business Development

Posted: April 2021

Summary: The Director of Business Development will oversee business development and sales for Visit Napa Valley by developing and managing relationships with travel trade and group customers worldwide. You will be responsible for developing, deploying, and sustaining business development strategies in global markets. Success in this role will hinge on growing and inspiring a team to successfully funnel business to VNV Partners via conference, group and luxury tourism travel channels. You will focus not only on work product and process, but also successful and positive relationship development both inside and outside the organization.

Duties and Responsibilities:

• Design, implement and evaluate business development plan and efforts.
• Evaluate past sales team processes and use your experience in successful business development and project management to suggest, develop and implement new ones.
• Train, mentor and evaluate the Business Development team.
  • Develop and propose incentives, inspire results and analyze performance.
  • Effectively manage projects and initiatives.
• Manage business development efforts with consumer, trade and group customers in a hand-on and thoughtful manner.
• In collaboration with the Visit Napa Valley marketing team ensure pull-through of brand messaging through all touch points.
• Oversee statistical database, reporting systems, performance measures and operating budget.
• Locate, compile and present relevant data reports.
• Manage and maintain Simpleview CRM with clean and accurate data.
  • Become proficient in consumer, partners, meeting sales, tour/travel and events modules to maintain consistency across all organization functions.
  • Track information for follow up and partner benefit data integrity.
• Provide monthly metrics outlining the lead generation, definite bookings and sales activity of market segments.
• Develop and monitor KPI’s to evaluate ROI; track and communicate results on a regular basis to stakeholders.
• Develop and maintain relationships with Visit Napa Valley partners to be familiar with product and services available to all customers.
• Develop and manage relationships with target International & Domestic trade organizations (Visit CA, SF Travel, Virtuoso, Signature Travel Network, etc.) to design and implement domestic & international tourism sales, strategies and budget for group and leisure travel.
  • Work with them to collect market research and keep departments informed of trends and opportunities.
• Identify existing markets and develop new markets in the conference and group industry and create sales opportunities for VNV partners.
• Develop and coordinate live and/or virtual events for luxury leisure, tour operators, product manager, travel agents and meeting planners; to include familiarization trips, webinars and other events.
• Effectively communication with Partners, Staff and Board of Directors.
• Collaborate with the Marketing Department, stakeholders and partners to ensure cohesive messaging and that the Napa Valley is always presented and positioned in an appropriate manner.
• Develop and maintain knowledge of all Napa Valley hotel facilities and services providers within the Napa Valley.

About You:

You love developing relationships and are able to build connections with people at all levels. You have extensive experience selling a destination or a brand, not a product. You are a data-driven, experienced business leader who can sort through the ambiguity and abundance of information and data to find and effectively communicate key metrics and relevant statistics and facts. You are a people person who empathizes easily with and inspires others.

Requirements:

• Bachelor’s degree.
• 10+ years of experience in sales and partnerships and/or business development within the Napa Valley.
• Thorough knowledge of the travel industry to effectively target key markets with measurable results. Experience with the hotel industry is a must.
• Destination Marketing Organization or Association experience preferred.
• Expertise in data analysis, translating robust data into summaries to be reported out at regular intervals to stakeholders at all levels
• Demonstrated history of building relationships with internal stakeholders and external partner organizations.
• Proven track record of developing and managing successful B2B relationships.
• Proven success in developing teams and championing a positive and inclusive culture.
• Earn trust across a range of levels and disciplines to establish yourself and the team as a trusted partner.
• Connect and inspire people to drive effective teamwork, communication, collaboration and commitment across multiple groups with competing priorities.
• Proven ability to manage projects and process in a positive and time sensitive way.
• Demonstrated strong written and oral communications and presentation skills.
• Superb judgment and emotional intelligence.
• Excellent prioritization and time management skills.
• Technically savvy.
• Meticulous attention to detail.

Apply: Qualified candidates may Apply for this job online.

Executive Office Manager

Posted: April 2021

Summary: We are looking for an Office Manager to provide administrative and organizational support to the office and our CEO at Visit Napa Valley. Responsibilities will include diverse administrative tasks, Board meeting administration, assisting the CEO with calendaring, expense reports management and submissions, coordinating travel when permitted, team purchasing, and organizing team events.

Duties and Responsibilities:
Office Management:

• Manage office space including day-to-day operations, decor, and aesthetics.
  • Coordinate ordering and inventory of office supplies, printing & stationery.
  • Handle front office operations (e.g., answer phones, greet visitors, sort and distribute mail, filing management, logging & scanning checks).
  • Maintain company administrative documents such as the phone list, birthday and anniversaries, board roster and list of committees, their charters, and who serves on them.
• Manage logistics of janitorial staff & security system.
• Manage technology and the IT agency.
• Conduct aspects of onboarding for new employees and facilitate other aspects of the onboarding process.
• Ensure a high level of cleanliness within the office, and arrange any necessary repairs.
• Take ownership of organizing creative (and well-attended) monthly/quarterly company wide events to reinforce our culture and build connections among employees.
  • Take Staff Meeting minutes and follow-through on associated action items.
  • Own company and employee celebrations such as anniversaries and birthdays.
  • Manage logistics for special events such as team all-hands, off-sites, etc.
• Board Meeting Management including meeting site booking and set-up, meeting prep, document preparation, meeting minutes, etc.
• Take, prepare and finalize Board, Finance Committee & Audit Committee minutes, and manage associated action items.
• Assist with onboarding new board members & compliance.

Executive Support:

• Anticipate the needs of the CEO and plan accordingly, which includes being proactive with her meetings and travel plans.
• Effectively manage the CEO’s calendar.
• Coordinate domestic and international travel when permitted.
• Assist the CEO with meeting preparation including room coordination, document preparation and content development.
• Prepare content such as presentation material for meetings and compose correspondence for executive or board review in support of the CEO.
• Assist with general administrative tasks as our CEO needs.

Requirements:

• 5-10 years of experience in office and executive assisting showing tenure and commitment.
• Bachelor’s Degree in a related field. We’re open to various backgrounds, degrees, and experiences, but this is a preference.
• Strong detail orientation and organizational skills. We know everyone says they’re detailed, but being able to articulate the way you keep track of details will be key. You follow up and follow through to make sure no detail gets missed.
• Attitude. Strong comfort and experience liaising with internal and external contacts at a variety of levels.
• Resourceful problem solver. You get asked to do a task you haven’t done? No problem. You’ll do research, find someone that has, and bring ideas on how to do things better and faster. You’re not afraid to ask for help when you want to learn but feel confident in what you can do independently. Solid decision making and strong judgment.
• Project Master - Multi-tasking Guru. You’ll be shifting gears constantly from re-arranging our CEO’s schedule to make room for a priority to brainstorming about culture initiatives to planning an event at a conference. Someone with great project management skills will excel in this role and be able to effectively manage time, prioritize tasks, and work within deadlines, even in ambiguous environments.
• Attitude. Positive, can-do, level-headed professional who’s not a stress-case. This is a service and support function and you must be of the type who not only understands what that means but enjoys working in that type of a role.
• Mum’s the word. You will handle details of a highly confidential and critical nature and maintain confidentiality.
• Positive mindset. Someone that sees opportunity within every challenge.
• Ability to Think Bold. Looks at a process or situation and thinks, “How can we do this better or faster? How can I uplevel this process?”
• Techy. Superior experience and competency with Microsoft Office, including Outlook, Excel, Word, and PowerPoint; strong comfort level to learn to use various other internal software tools.
• Excellent, accurate and professional written & verbal communication.

Apply: Qualified candidates may send resume and cover letter to HR@VisitNapaValley.com.

Guest Experience Associate

Posted: May 2021

Summary: This position is responsible for providing exemplary guest service to visitors at the Napa Valley Welcome Center while facilitating guest experience and engagement through innovative digital encounters.

MUST BE ABLE TO WORK ~24 HOURS/WEEK ON TUESDAY, WEDNESDAY AND ONE VARIABLE WEEKEND DAY (FRIDAY, SATURDAY OR SUNDAY).

Duties and Responsibilities:

• Welcome guests with an emphasis of providing pleasant, timely and accurate visitor information.
• Provide unbiased information to the public regarding hotels, wineries, local activities and attractions, the Napa Valley region and any other pertinent guest inquiries.
• Actively listen and discern what the guest wants from their experience in Napa Valley.
• Stay up to date on Visit Napa Valley partnerships, offerings, existing and new retail, hotel and winery operations, and promotions in order to inform and assist guests.
• Help to ensure the smooth operation and safety of public areas by monitoring guest traffic flow and assisting guests as needed.
• Monitor and respond to online reviews, inquiries, forums, etc.
• Liaise with the Marketing Department to project and extend the message, vision and branding of Visit Napa Valley to the Welcome Center.

Requirements - Skills:

• Technological savvy is a must! Ability to work with various operating systems and programs such as Mac, Microsoft Office, Google Suite, Drop Box and Social Channels.
• Project an image of friendliness and professionalism.
• Demonstrated passion for providing a high level of customer service.
• Polished communication skills in all channels, including in-person, email, phone, social media, hand-written notes, etc.
• Excellent organization, critical thinking skills, problem-solving, sequencing, and follow-through skills; must thrive on multi-tasking.
• Must be a confident public speaker.
• Demonstrated ability to effectively engage with culturally diverse audiences of varying ages.
• Ability to exercise initiative, sound judgment and diplomacy in all VNV-related matters.
• Ability to communicate clearly and effectively with all types of individuals in writing and verbally in English.
• Excellent listening skills.
• Ability to establish and maintain an effective working relationship with employees, management, partners and the general public.
• A team player, flexible, fun, energetic and enthusiastic.
• Willingness and ability to maintain a professional appearance and demeanor.
• Demonstrate enthusiasm and excitement for all Napa Valley has to offer.
• Must be available to work weekends, and have flexible hours throughout the week.
• Ability to sit/stand at workstation for extended periods of time.
• Ability to lift 40 pounds.

Requirements - Experience and Education:

• 2-5 years of experience in a customer service role.
• Experience in the Napa Valley hospitality industry; knowledge of the Napa Valley wine industry.
• Experience representing a luxury brand through customer service preferred.
• Multi-lingual fluency is always a huge plus!
• Bachelor’s Degree preferred, with coursework in marketing, communications, hospitality, tourism or related field.

Apply: Qualified candidates may Apply for this job online.