Our mission is to promote, protect, and enhance the Napa Valley’s position as America’s premier wine, food, arts, and wellness destination. Through destination marketing, our work brings visitors, improves the economy, and creates jobs throughout the valley. With a staff of 22 directed by an 18-member board, our team excels at what we do.
In short, we’re a small group of nice people, working in a nice place, with high standards for quality.
Job Title: Digital Marketing Manager
Reports To: Vice President Marketing & Communications
Salary: $60,000 - $75,000
Posted: September 2016
Working with the marketing team and key stakeholders, the Digital Marketing Manger executes against the annual marketing plan to develop and manage the Website, SEM, Email and Analytics, including design, content and traffic strategy to maximize performance of marketing channels and campaigns. The position contributes to Visit Napa Valley’s (VNV) goals to drive brand preference, grow customer engagement and loyalty, and advance a culture of excellence, ultimately leading to additional visitors during need periods.
VNV is the official tourism marketing organization for the Napa Valley, with a mission to promote, protect and enhance the region’s position as one of the world's premier wine, food, arts and wellness destinations. VNV develops and implements marketing programs aimed at targeted consumers to build overnight stays during non-peak time periods including November – April (Cabernet Season) and mid-week. Napa Valley is conveniently located just an hour from the San Francisco Bay Area, and consists of distinctive towns; Calistoga, St. Helena, Rutherford/Oakville, Yountville, the city of Napa, American Canyon, and the outdoor recreation area of Lake Berryessa.
Analytics & Expertise
Other duties as assigned.
Minimum 3-5 years online marketing experience in a technical website environment. Strong analytics background. Bachelor’s Degree from accredited university in a related field.
Apply: Qualified candidates may send resume and cover letter to email@example.com.