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Job Opportunities

About Visit Napa Valley

Visit Napa Valley is the official destination marketing organization for Napa Valley. The mission of Visit Napa Valley is to promote, protect, and enhance the Napa Valley as a world-class destination and our vision is to elevate Napa Valley as the world’s premiere wine country experience. Visit Napa Valley promotes the region as an attractive travel destination and works to enhance the public image Napa Valley as a dynamic place to visit, live, and work. Visit Napa Valley develops and implements marketing programs aimed at targeted consumer segments and works to promote leisure travel, business travel, spending, and overnight stays in the Napa Valley.

 
Current Opportunities
 

Manager, Brand Communications

Posted: March 2024

About This Role:
Visit Napa Valley, the destination marketing organization for Napa Valley, is seeking a skilled, seasoned communications professional to support all stakeholder communications, including lifestyle public relations efforts. This multi-position player will support the Visit Napa Valley mission of promoting Napa Valley as an attractive travel destination and enhancing its public image as a dynamic place to visit, live, and work. The ideal candidate is a communications expert; a self-starter with a curious and service-oriented mind-set; is organized and detail-oriented; and has a demonstrated ability to manage multiple priorities and deadlines. The candidate has mature interpersonal skills and an affinity for working in team environments. This person is energetic and outgoing; a positive team player; a creative thinker; a problem solver; and has a flexible attitude with the capacity to expand responsibilities and grow with the organization. A self-starter mindset with a can-do attitude and mastery of storytelling and writing is critical for success in this role.

This position reports to the Director of Marketing and is a full-time, on-site role which will require occasional travel throughout Napa Valley.


Duties/Responsibilities:

  • Creating and maintaining a streamlined content calendar that serves as the basis of all brand communications.
  • Writing, editing, and publishing content pieces, in brand tone personality, including content for blog, website pages, emailed marketing campaigns, promotional/marketing materials, and all newsletters which include a combination of consumer and industry audiences.
  • Distilling complex concepts and industry-specific language into content that is relatable and understandable by audience.
  • Exercising creativity, ensuring that the volumes of existing content be parlayed across channels.
  • Identifying gaps in content and recommending new topics.
  • Proofreading and editing according to brand guidelines.
  • Working closely with internal stakeholders and counterparts to ensure alignment on strategy and consistency in messaging, branding, and style.
  • Managing and completing work on time for multiple content writing projects.
  • Curating content from stakeholders on a quarterly timeline.
  • Addressing media queries and submission requests from industry associations such as SF Travel, Visit California, Brand USA, Great Wine Capitals Network, etc.
  • Maintaining excellent working relationships with database of tourism/hospitality PR agencies, frequently serving the client accounts of Visit Napa Valley partners.
  • Maintaining a high awareness of organizational activity and new and emerging trends and topics to nimbly provide brand communications.
  • Assess and monitoring the reputational strength of the Napa Valley destination.
  • Managing a standardized evergreen Visit Napa Valley press kit, both digital and print, based on audience (b2b, consumer lifestyle, public affairs, etc.).
  • Maintaining open lines of communication and positive relationships with local and regional journalists/press.
  • Drafting and pitching press-relevant story angles to media.
  • Drafting and issuing medial bulletins.
  • Developing media/journalist itineraries and serving as the main contact for press.
  • Supporting the communications strategy for community relations, including messaging such emergency response protocols, FAQs, etc.


Qualifications:

  • Minimum of five (5) years of experience in a full-time communications role within a professional business setting.
  • Preferred bachelor’s degree in communications, Public Relations, Marketing, or a closely related field.
  • Excellent written and verbal communication and listening skills.
  • Strong knowledge of AP style.
  • Very strong proficiency with Microsoft Office, especially Word and PowerPoint, along with Canva, Adobe, or other such applications.
  • Preferred experience with destination marketing organizations or other industry association.
  • Preferred experience with Napa Valley as well as the wine, tourism, and hospitality industries, singularly or any combination thereof.
  • An excellent track record of building relationships with internal/external stakeholders and media/press, demonstrating the ability to earn trust across a range of stakeholders and teams.
  • Familiarity and on-going understanding of trends in travel, wine, hospitality, and Napa Valley.
  • Excellent analytical skills with the ability to process information from various inputs and synthesize implications in order to distill succinct messaging and deliver understandable and digestible information for audiences.
  • Meticulous attention to detail and meticulous attention to proper grammar with great care in writing in the approved house style.
  • Ability to adjust tone based on audiences.
  • Ease with phone and virtual meetings as well as presenting in front of small groups/audiences.
  • Polished presentation skills, both in a speaking role and in a production role, with the ability to create/assemble/convey linear thoughts into key messages delivered verbally and/or via PowerPoint, Word, etc.
  • Demonstrated ability in project planning, process management, time management.


Additional Qualities/Capabilities for Success in This Role:

  • Familiarity with and passion for Napa Valley as well as the wine, tourism, and hospitality industries, singularly or any combination thereof.
  • Familiarity with representing a luxury brand(s).
  • Being a proactive information-gatherer and a source of information as well as a connector – connecting information across all touchpoints as applicable.
  • Must thrive within industry-association environment – as in servicing an industry with multiple verticals versus a more traditional, singularly-focused CPG/brand environment.
  • Convey messages in a way that embodies passion for the destination so as to instill that same inspiration/motivation with audiences.
  • Ability to pivot within a fast-paced environment.
  • Excellent verbal, written, and interpersonal skills.
  • Excellent organizational skills.
  • A self-starter with an ability to anticipate and proactively accomplish tasks under minimal supervision.
  • Tech-savvy.
  • Flexible disposition with a “roll-up-your-sleeves”, positive demeanor.
  • A results-driven team player, able to work well collaboratively and independently.
  • Be a problem-solver.
  • Must be able to communicate with coworkers at various levels.
  • Must have a valid driver’s license and vehicle for local travel within Napa Valley.


Apply: Qualified candidates may send resume and cover letter to HR@VisitNapaValley.com.

 

 

 

Senior Manager, Executive Operations

Posted: February 2024

About This Role:
The Senior Manager of Executive Operations position is a critical and trusted leadership role acting as the executive assistant to the CEO on strategic and administrative matters. A multi-position player, the Senior Manager of Executive Operations will support and manage the administrative and operational activities for the CEO and act as project manager, overseeing collaboration with internal teams. This is a fast-paced, think-on-your-feet position as you interact with and build key relationships with business leaders across the organization. Success in this role requires strong leadership, communication, organizational savvy, and strong project management and decision-making skills.


What You’ll Be Doing:

Program & Project Management

  • Maintain company administrative documents such as the phone list, birthday and anniversaries, board roster and list of committees, their charters, and who serves on them, as well as general governance and admin.
  • IT Project Management – manage the process, timeline and execution of system integrations and implementations. New shared drive conversion; Ticket Tracker
  • Oversee new employee onboarding – develop timeline, process, context, introductions, etc.
  • Oversee strategic business initiatives from ideation through implementation.

Operations

  • Serve as backup for front office, finance, and operations when staff in those roles are on PTO or otherwise not present.
  • Board Governance:
    • Produce and maintain VNV & NVTC Board agendas, minutes, and postings; update and maintain bylaws, oversee Brown Act compliance; manage Board and Committee communications, rosters and calendar; provide Board & governance support.
    • Lead event logistics for VNV Lodging Luncheon committee program, including project management around presentation content & speakers, event logistics, etc.
    • Master calendar and venue sourcing for board events, committees, etc.
  • Finance and Audit Committee – preparing agendas, financial packets, and minutes for Finance and Audit Committee Meetings.

CEO Support

  • Anticipate the needs of the CEO and plan accordingly, which includes being proactive with her meetings and travel plans.
    • Respond to inquiries on behalf of the CEO when required
    • Coordinate travel
    • Effectively manage the CEO’s calendar:
      • Assist the CEO with meeting preparation including room coordination, document preparation and content development.
      • Plan, coordinate and keep contents of a meeting focused.
    • Prepare content such as presentation material for meetings and compose correspondence for executive or board review in support of the CEO.
  • Provide tactical support to implement ideas.
  • Assist with general administrative tasks in support of the CEO.
  • Work with leadership to deliver, monitor and communicate progress towards goals.
  • Provide the CEO and other senior leaders with insight and analysis on the company’s operations.
  • Provide support and oversight for special projects and initiatives.
  • Build connections across all leaders of the organization.
  • Board Meeting Management including:
    • Book and set-up meeting site, meeting prep, document preparation, meeting minutes, etc.
    • Take, prepare and finalize Board, Finance Committee & Audit Committee minutes, and manage associated action items.
  • Assist with onboarding new board members & compliance.


What We’re Looking For (Skills and Qualifications):

  • 5+ years of experience in hands on operational project management required.
  • Bachelor’s degree
  • Strong detail orientation and organizational skills. We know everyone says they’re detailed, but being able to articulate the way you keep track of details will be key. You follow up and follow through to make sure no detail gets missed.
  • Ability to develop and update reports and communicate achievements and challenges to key stakeholders.
  • Demonstrated exceptional organizational, prioritization, and time management skills.
  • Ability to think and act creatively, championing and promoting new ideas that contribute to the goals of the organization.
  • Superior experience and competency with Microsoft Office, including Outlook, Excel, Word, and PowerPoint; strong comfort level to learn to use various other internal software tools.
  • Strong analytical skills and data-driven thinking.
  • Desire and ability to work in a very fast paced environment.
  • A willingness to apply personal strengths to projects beyond finite areas of responsibility.
  • Proven track record of building successful relationships with internal stakeholders and external partner organizations.
  • A self-starter with the ability to multitask.
  • Political astuteness. Act as brand ambassador with all touch points throughout the community and beyond.
  • Superb judgment and emotional intelligence.
  • Meticulous attention to detail.
  • A high amount of discretion;
  • Attitude. Positive, can-do, level-headed professional who’s not a stress-case. This is a service and support function and you must be of the type who not only understands what that means but enjoys working in that type of a role.
  • Positive mindset. Someone that sees opportunity within every challenge.
  • Excellent, accurate and professional written & verbal communication and presentation skills.


Apply: Qualified candidates may send resume and cover letter to HR@VisitNapaValley.com.

 

 

 

Senior Manager, Corporate Communications and Community & Industry Relations

Posted: November 2023

About This Role:
Visit Napa Valley (VNV) is seeking an experienced leader in community and industry relations to continue to elevate and curate the public image of Visit Napa Valley and serve as our public information officer. In partnership with the CEO, you will serve as a relationship manager to foster a positive view of Visit Napa Valley and the hospitality community by the industry, community, partners, elected officials, and other stakeholders. You will act as VNV’s regional community liaison in Napa Valley and work closely with our community partners to support the communities we serve. You will be responsible for developing, deploying, and sustaining community engagement strategies in local markets. You will communicate strategic priorities with leaders within the community and represent VNV by attending events, limited public speaking engagements, and participating on local boards and committees.

This position reports to the CEO and is a full-time, on-site role which will require occasional travel throughout Napa Valley.


Who You Are:
You are an experienced, self-motivated, results driven, sharp verbal and written communicator, with existing institutional relationships who will skillfully represent our external brand and reputation. You act as brand ambassador and evangelist and are able to develop and conduct strategic plans that highlight value and preserve reputation. You have spent years working with communities and government leaders on policy planning. You are a mission-driven, experienced liaison who can sort through the ambiguity and uncertainty of local politics to find solutions. You are a people person who empathizes easily with and inspires others.


What You’ll Be Doing:

Community / Resident Relations

  • Be a champion for authentically communicating tourism’s benefits to the community and residents. Inspire and enlist other stakeholders to be ambassadors for tourism in the Napa Valley.
  • Collaborate with VNV leadership to track community engagement efforts and develop action plans.
  • Serve as an interface with local community officials and business leaders regarding community engagement and outreach opportunities in the areas we serve.
  • Identify and build partnerships with local stakeholders who support local initiatives and tourism.
  • Handle public policy matters and local advocacy including industry mobilization efforts.
  • Manage public affairs efforts and agency:
    • Proactively liaise with VNV communications and marketing team, as well as sales and other departments, to infuse the “Tourism Impact” messaging
    • Produce and support “Napa Valley 101” - an engaging education program for Napa Valley hospitality front-line employees, highlighting what makes Napa Valley a world class destination and winegrowing region, as well as a dynamic place to visit, live and work.
    • Partner with best-in-class organizations like Napa Valley Vintners on programming and community engagement
    • Develop and promote “Tourism Impact” resources and programs that position lodging and tourism as a vital economic sector and good community partner, including outreach via meeting and event attendance with multiple community organizations
  • Oversee, manage and take an active participation role in community and industry initiatives including:
    • Tourism Improvement District (TID) Renewal and community messaging
    • “Why Tourism Matters” – Economic impact and quality of life benefits for residents
    • Great Wine Capitals
    • Napa Valley Vine Trail
    • Napa Green / Destination Stewardship / Sustainability
    • Community Organizations Active in Disasters (COAD)
    • Napa Valley Transportation Authority (NVTA)
    • Hospitality Industry Partnership (HIP)
  • Develop and execute annual community engagement and outreach strategy engaging with local Chambers of Commerce and Tourism Improvement Districts.
  • In partnership with VNV CEO, identify community issues, help shape policy positions and meet with leaders to engage support and initiate traction. Assist with outreach and communication efforts to ensure the correct messaging and materials about these issues are disseminated.
  • In partnership with VNV CEO, conduct proactive and frequent outreach to community leaders, decision makers, and other organizations with appropriate and accurate information about issues affecting lodging/hospitality. Provide periodic updates on Visit Napa Valley programs and tourism benefits to constituencies.

Industry Relations

  • Engage, connect and collaborate with visitor-serving businesses throughout Napa Valley.
  • Identify big and small opportunities to strengthen connections between key stakeholders and our work.
  • Be a passionate and enthusiastic champion for our Visit Napa Valley brand, our key messages and year-round campaigns, and our programs in the community. Encourage engagement of hospitality partners.
  • Work with Visit Napa Valley’s Marketing & Sales teams, as well as vendor agencies, to develop and distribute VNV’s Visitor Profile and Economic Impact studies, as well as additional insight reports. Be a conduit for disseminating key insights to relevant audiences / constituents.
  • Stay informed about lodging project development and industry data and communicate key learnings.
  • Lead involvement, engagement and programming in the Great Wine Capitals Network for the San Francisco / Napa Valley region.
  • In partnership with VNV CEO, lead involvement, engagement and programming with community issues related to workforce housing, transportation and destination stewardship and sustainability.
  • Lead involvement, engagement and programming with community organizations such as Napa Valley Vine Trail Coalition, Napa Green, Community Organizations Active in Disaster (COAD), Hospitality Industry Partnership (HIP), Napa Valley Transportation Authority (NVTA) Citizens Advisory Committee, etc.
    • Represent VNV at committee meetings, community meetings, forums, events, and other venues within the tourism community in Napa Valley.

Government Relations

  • In partnership with VNV CEO, provide strategic leadership to relationships with political leaders and government staff (at the county level, within each Napa Valley jurisdiction / town, as well as with Napa Valley’s state and national representatives) to proactively communicate about issues affecting lodging/hospitality and tourism overall. Provide periodic updates on Visit Napa Valley programs and tourism benefits to residents and the community, as well as economic impact.
  • In partnership with VNV CEO, identify community issues, help shape policy positions and meet with leaders to engage support and initiate traction. Assist with outreach and communication efforts to ensure the correct messaging and materials about these issues are disseminated.
  • Participate in VNV’s legislative activities including: monitoring of new legislation, inquiries from elected officials, constituent management, letters of position, and more.
  • Serve as VNV’s liaison with federal and state advocacy groups (US Travel, CalTravel, Destinations International, etc.).

Communications

  • Assist with content development for Public Affairs newsletter.
  • Assist with the organization’s “Speaker’s Bureau” by preparing remarks, presentations, support letters, etc. for CEO, senior leadership staff, and other such organizational communications needs.
  • Design and produce presentations and talking points in PowerPoint and Word for leadership team, distilling information, lead story arcs, and narratives.
  • Proactively maintain a high awareness of general activity as it pertains to all departments in order to nimbly provide communication support as well as to communicate relevant information to stakeholders.
  • Seek proactive opportunities for regular communications with manager and/or leadership team to inform on critical points, new developments, new media relationships, etc.
  • Actively participate in team brainstorming and cross-departmental meetings to provide communication messaging and guidance – by way of example via content writing on informational materials such as welcome letters, mass communication sends, CEO communications, and other such similar deliverables.
  • Collaborate with Director of Marketing and house PR agencies to monitor and regularly assess the reputational strength of the Napa Valley destination and provide thoughts/insights for optimization.
  • Maintain open lines of communication and positive relationships with local and regional journalists/press.
  • Cultivate excellent working relationships with tourism/hospitality PR agencies which serve the client accounts of Visit Napa Valley partners – such as Glodow Nead Communications, Murphy O’Brien, and others.
  • Pitch press-relevant story angles based on organizational goals.
  • Maintain an evergreen Visit Napa Valley press kit for both consumer and trade/business media audiences.
  • Respond to media queries and submission requests from industry associations such as SF Travel, Visit California, Brand USA, Great Wine Capitals Network, etc.
  • Possess a keen ability to manage relationships with varying stakeholder audiences, both internal and external.
  • Convey messages in a way that embodies passion for the destination so as to instill that same inspiration with any given audience.
  • Participate in visits with partners for the purposes of information-sharing and informing the larger Visit Napa Valley team on any unique and specific partner information in Napa Valley.
  • In conjunction with leadership team, support the business and corporate messaging with local and regional media outlets and other community stakeholders.
  • Support crisis communication plan development and deployment, and manage messaging and updates to existing communications assets such as emergency response protocols, FAQs, etc…


What We’re Looking For (Skills and Qualifications):

  • 10+ years of relevant experience leading communication strategy in community affairs, political or grassroots organizing, or policy advocacy.
  • Bachelor’s degree in Marketing, Public Relations, Communications, or a closely related field.
  • Preferred experience with a destination marketing organization/association.
  • Familiarity of and passion for Napa Valley as well as the wine, tourism, and hospitality industries, singularly or any combination thereof.
  • Familiarity with representing a luxury brand(s).
  • Business acumen and fluency in the fundamentals of community communications.
  • Knowledge of legislative and government processes. Experience working for state or local government and/or an elected official is a plus.
  • Proven track record of building relationships with internal stakeholders and external partner organizations.
  • Self-starter, a doer, creative, problem-solver, critical thinker.
  • Proven success cultivating and maintaining positive relationships with external constituencies, including community partners, government officials and other government and quasi-governmental organizations.
  • Superb judgment and emotional intelligence with ability to diffuse situations and forge consensus among divergent views.
  • Meticulous attention to detail and demonstrated history in project planning and process management.
  • Demonstrated ability to earn trust across a range of levels and disciplines to establish yourself and the team as a trusted partner.
  • Excellent analytical skills with the ability to absorb information and synthesize implications with support and input from Visit Napa Valley leadership team in order to distill synthesized messaging from various, sometimes unwieldy inputs, making the final deliverables understandable and digestible for any given audience.
  • Excellent written and verbal communication and listening skills.
  • Ability to adjust tone and writing style based on audiences.
  • Ease with phone and virtual meetings as well as presenting in front of small groups/audiences.
  • Polished presentation skills with the ability to create/assemble/convey linear thoughts into key messages for PowerPoint, Word, speaker’s bureau documents, etc.
  • Demonstrated ability in project planning, process management, time management.
  • Ability to pivot within a fast-paced environment.
  • A self-starter with an ability to anticipate and pro-actively accomplish tasks under minimal supervision.
  • Excellent prioritization and time management skills.
  • Tech-savvy.
  • Flexible disposition with a “roll-up-your-sleeves”, positive attitude.
  • MUST live within easily commutable distance to downtown Napa to be considered.


Apply: Qualified candidates may send resume and cover letter to HR@VisitNapaValley.com.

 

 

 

Guest Experience Associate

About This Role:
The Guest Experience Associate is responsible for providing exemplary guest service to visitors at the Napa Valley Welcome Center while facilitating guest experience and engagement through innovative digital encounters. In addition, Guest Experience Associates offer guest service support in a variety of operational roles including retail operations, and concierge services.


What You'll Be Doing:

  • Welcome guests with an emphasis of providing pleasant, timely and accurate visitor information.
  • Provide unbiased information to the public regarding hotels, wineries, local activities and attractions, the Napa Valley region and any other pertinent guest inquiries.
  • Actively listen and discern what the guest wants from their experience in Napa.
  • Stay up to date on Visit Napa Valley partnerships, offerings, existing and new retail, hotel and winery operations, and promotions to inform and assist guests.
  • Help to ensure the smooth operation and safety of public areas by monitoring guest traffic flow and assisting guests as needed.
  • Monitor and respond to on-line reviews, inquiries, forums, etc.
  • Maintain the cleanliness and supplies of all shared spaces including bathrooms and breakroom throughout your shift.
  • Attend scheduled meetings and provide constructive feedback and ideas regarding the Welcome Center.
  • Liaise with the Marketing Department to project and extend the message, vision, and branding of Visit Napa Valley to the Welcome Center.


What We’re Looking For (Skills and Qualifications):

  • 2-5 years of continuous experience in a customer service role.
  • Experience in the Napa Valley hospitality industry.
  • Knowledge of the Napa Valley wine industry preferred.
  • Experience representing a luxury brand through customer service.
  • Bachelor’s Degree preferred, with coursework in marketing, communications, hospitality, tourism or related field.
  • Multi-lingual fluency is always a huge plus!
  • Technological savvy is a must! Ability to work with various operating systems and programs such as Mac, Microsoft Office, Google Suite, and Social Channels.
  • Project an image of friendliness and professionalism.
  • Demonstrated passion for providing a high level of customer service.
  • Polished communication skills in all channels, including in-person, email, phone, social media, hand-written notes, etc.
  • Excellent organization, critical thinking skills, problem-solving, sequencing, and follow-through skills; must thrive on multi-tasking.
  • Must be a confident public speaker.
  • Demonstrated ability to effectively engage with culturally diverse audiences of varying ages.
  • Ability to exercise initiative, sound judgment and diplomacy in all Visit Napa Valley related matters.
  • Ability to communicate clearly and effectively with all types of individuals in writing and verbally in English.
  • Excellent listening skills.
  • Ability to establish and maintain an effective working relationship with employees, management, partners and the general public.
  • A team player, flexible, fun, energetic and enthusiastic.
  • Willingness and ability to maintain a professional appearance and demeanor.
  • Demonstrate enthusiasm and excitement for all Napa Valley has to offer.
  • Must be available to work weekends, and have flexible hours throughout the week.
  • Ability to sit/stand at workstation for extended periods of time.
  • Ability to lift 40 pounds.


Apply: Qualified candidates may send resume and cover letter to HR@VisitNapaValley.com.