Job Opportunities

Manager, Partnership & Guest Experience

Posted: September 2020

Summary:
The Manager, Partner & Guest Experience is responsible for the strategy, leadership and operational management of Visit Napa Valley's Industry Partnership Program and the Napa Valley Welcome Center.

The ideal candidate will be a strategic thinker with operations and retail experience, a knack for building positive relationships with all stakeholders, partnership management skills in a member association format, passion for guest engagement and an extensive knowledge of the Napa Valley.

Responsibilities:

Napa Valley Welcome Center

• Act as a brand ambassador for on-premise brand experience at the Napa Valley Welcome Center.
  • Closely collaborate with the VNV marketing team to project brand messaging throughout the Napa Valley Welcome Center platform.
  • Lead the positioning and branding of Napa Valley within the Welcome Center platform.
  • Create Napa Valley Welcome Center programming to enhance stakeholder engagement of visitors, partners and residents.
• Lead Welcome Center performance in guest services, staffing, operating budget, guest data collection, partner referral, retail operations, and the implementation of health and safety protocols in public areas.
  • Act as concierge to provide information to visitors regarding Napa Valley hotels, wineries, local activities & attractions, the Napa Valley region and any other pertinent guest inquiries - with an emphasis on strategic recommendations based on guest needs and stakeholder interests, utilizing a variety of platforms.
  • Hire, train, schedule, supervise, and evaluate Napa Valley Welcome Center staff. General office and CRM database responsibilities, including reporting. Maintain facility operations.
  • Nurture relationships with “Guest Information Network” partners in Napa Valley town Welcome Centers and Chambers of Commerce.

Partnership Programs

• Develop a partnership model and strategy that emphasizes and highlights the value-add of partnering with VNV.
  • Develop rapport with local businesses to enhance and encourage partnership with VNV.
  • Expand partnership retention strategy.
• Be the face of VNV with partners, elevate our service offering, inspire collaboration.
• Champion positioning and branding of Napa Valley within industry partner communications.
• Lead partnership retention and recruitment strategies, with a focus on ROI and added value .
  • Membership categories include lodging partners, as well as winery, restaurant, and services/attractions.
  • Prioritize and define ROI for elevated partnership tier (Founders Circle) members.
  • Develop annual partner awards strategy and program to facilitate engagement and connection with VNV.
• Generate revenue through new and renewing partnerships.
  • Manage monthly Partner Account invoicing and Accounts Receivables.
  • Manage and maintain organization contact databases with partner updates.
  • Coordinate partner-related meetings including partnership sales pitches, Sales/Marketing Conferences and Partner Education Classes.
  • Compile monthly Partnership reports; conduct annual Partners Satisfaction Survey.
• Support VNV content platforms, programs and initiatives by developing material to inform, engage and educate community partners.
  • Support VNV training academy and annual events.
• Nurture relationships with town Welcome Centers and Chambers of Commerce.

Qualifications:

Skills and Abilities

• Knowledge of member association or wine club management.
• Polished communication skills in all channels, including in-person, email, phone, social media, hand-written notes, etc.
• Technological savvy is a must! Ability to work with various operating systems and programs such as Mac, Microsoft Office, Google Suite, Drop Box and Social Channels.
• Organized, strategic thinker and problem-solver with excellent follow-through skills; must thrive on multitasking.
• Demonstrated passion for providing a high level of customer service.
• Ability to exercise initiative, sound judgment and diplomacy in all Visit Napa Valley related matters.
• Demonstrated ability to effectively engage with culturally diverse audiences of varying ages.
• Ability to communicate clearly and effectively with all types of individuals in writing and verbally in English.
• Project an image of friendliness and professionalism.
• Ability to establish and maintain an effective working relationship with employees, management, partners and the general public.
• A team player, flexible, fun, energetic and enthusiastic.
• Willingness and ability to maintain a professional appearance and demeanor.
• Must have a passion for food and wine.
• Confident public speaker.
• Excellent listening skills.
• Multilingual fluency is always a benefit.
• Must be available to work weekends, and have flexible hours throughout the week.
• Ability to sit/stand at workstation for extended periods of time.
• Ability to lift 40 pounds.

Experience and Education

• Bachelor’s Degree, preferably with coursework in marketing, communications, hospitality, tourism or related field.
• 3-5 years of experience in a management role; preferably in a tasting room.
• Experience in the Napa Valley hospitality industry; knowledge of the Napa Valley wine and/or tourism industry preferred.
• Experience representing a luxury brand through customer service preferred.

Apply: Qualified candidates may Apply for this job online.

Associate, Communications

Reports To: Vice President, Marketing & Communications
Posted: September 2020

Summary:
This multi-position player is responsible for supporting the overall Visit Napa Valley team, including marketing, sales, partnership and Welcome Center, in many aspects of communications, marketing, PR, branding and database activities.

Responsibilities:

• Maintain Simpleview CRM database, ensuring data is clean and accurate. Input leads and results for the monthly dashboard and metric reports.
• Execute queries for leads and events, working with partners to confirm offers, itineraries and requests from press, influencers, meeting planners, travel agents, partner relations, etc.
• Maintain events and special offers in the database for website promotion and proactively seek content.
• Support social media community management and content development.
• Responsible for daily social media engagement, Google Posts, TripAdvisor social feed, Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
• Update evergreen press materials and presentations as needed. Coordinate press visits, including occasional hosting, with varying business hours.
• Maintain image asset library and usage rights. Organize presentations, content, collateral, media materials, and partner MOUs in company files and databases.
• Assist the sales and marketing teams in coordinating familiarization trips and site visits as needed.
• Manage logistics for tradeshows, including registration management, site selection, systems, booth and show logistics, partner coordination.

Requirements:

• Minimum of 2-4 years experience in a full-time communications role. Preferred experience in hospitality industry and/or a destination management organization.
• Familiarity with trends in travel, wine, hospitality, and preferably Napa Valley.
• Ability to create inspired and personable stories that suit the Napa Valley brand.
• Excellent oral and written communication skills, including the ability to express a warm, witty, sophisticated voice across all of our platforms.
• Strong copywriting skills, and ability to craft professional communications to stakeholders.
• Self starter. Curious outlook. Ability to manage multiple priorities and deadlines.
• Positive, energetic, enthusiastic, organized, detail-oriented team player.
• Proficiency in MAC platform, Google Mail & Calendar, Microsoft Office, Adobe Creative suite.
• Familiarity of Social Media management and reporting tools, SEO and graphic design basics is preferred.
• Experience with Simpleview or similar CRM/CMS platforms is preferred.
• Excellent grammar, expert attention to detail.
• Bachelor’s degree in marketing, communications or public relations preferred.

Apply: Qualified candidates may Apply for this job online.