Job Opportunities

The Napa Valley.  A legendary place, full of legendary people.

Would you like to be legendary? 

About Us

Our mission is to promote, protect, and enhance the Napa Valley’s position as America’s premier wine, food, arts, and wellness destination.  Through destination marketing, our work brings visitors, improves the economy, and creates jobs throughout the valley.  With a staff of 22 directed by an 18-member board, our team excels at what we do. 
 

In short, we’re a small group of nice people, working in a nice place, with high standards for quality.
 

Current Opportunities

Job Title: Digital Marketing Manager
Division: Marketing
Reports To: Vice President Marketing & Communications
Salary: $60,000 - $75,000
Posted: September 2016

Summary:

Working with the marketing team and key stakeholders, the Digital Marketing Manger executes against the annual marketing plan to develop and manage the Website, SEM, Email and Analytics, including design, content and traffic strategy to maximize performance of marketing channels and campaigns. The position contributes to Visit Napa Valley’s (VNV) goals to drive brand preference, grow customer engagement and loyalty, and advance a culture of excellence, ultimately leading to additional visitors during need periods.  

VNV is the official tourism marketing organization for the Napa Valley, with a mission to promote, protect and enhance the region’s position as one of the world's premier wine, food, arts and wellness destinations. VNV develops and implements marketing programs aimed at targeted consumers to build overnight stays during non-peak time periods including November – April (Cabernet Season) and mid-week. Napa Valley is conveniently located just an hour from the San Francisco Bay Area, and consists of distinctive towns; Calistoga, St. Helena, Rutherford/Oakville, Yountville, the city of Napa, American Canyon, and the outdoor recreation area of Lake Berryessa.  

Responsibilities:

Website  

• Successfully manage VNV, Blog.VNV and FlavorNV websites. Ensure all front and back ends of digital properties run smoothly and effectively, implement quality assurance processes
• Oversee website architecture, development, maintenance and on-going site support
• Lead RFP process for outside resources and vendors and direct outside agencies and developers in development of web enhancements
• Develop and drive strategic roadmap for web content based on our audiences: visitor, meeting planner, travel trade, media and partners
• Hands-on skills and experience in online marketing, specifically SEO strategy and tactics
• Set and maintain SEO standards, and provide web/blog strategy to increase traffic and engagement metrics
• Support day-to-day management and deliverables from marketing agencies of record
• Manage external vendors to implement and deliver against SEM strategies
• Manage CMS/CRM vendor. Master software and provide design recommendations and proactively implement solutions
• Collaborate with Partner Relations, take ownership of accurate updates and maintain web pages to include sourcing, layout, photography, and editing in a timely manner. Contribute to partner referral strategy
• Lead and develop ongoing Quality Assurance processes to ensure quality and accuracy for all content being posted to the site
• Identify needs and seek input from team members and stakeholders. Provide proactive solutions to pull-through marketing strategy onto website and implement
• Maintain urls, domain names, redirects, etc. Coordinate with appropriate agencies and key stakeholders

Email

• Work with Director of Marketing and sales team to produce, program and distribute monthly emails for B2C, B2B and Flavor programs
• Oversee design and email vendors, providing feedback and direction
• Track performance and provide tactics for improvement. Offer ideas for ongoing enhancements
• Maintain and grow database

Campaigns

• Manage SEA campaign with advertising agency. Provide input and recommendations
• Track site performance from paid and owned efforts – Display, Social, Blog, etc. Provide feedback for continual improvement
• Optimize content based on web analytics and analysis and social media feedback
• Support lead generation programs designed to increase CRM database

Analytics & Expertise

• Monitor, research and benchmark industry trends, technologies, and standards; recommend appropriate new technologies as they emerge; and oversee the implementation of those technologies to meet existing needs and advance organizational objectives
• Oversee upgrade of website analytics and reporting. Monitor and analyze traffic statistics; interpret and share results, make recommendations for improvements. Own monthly digital metric workbook
• Analyze data to provide actionable insights and strategies that reflect organizational goals
• Manage digital vendors and provide feedback for ongoing progress
• Seek to improve knowledge and learn best practices
• Work with agencies on conversion tracking, page performance and optimization

Other duties as assigned.

Qualifications:

Minimum 3-5 years online marketing experience in a technical website environment. Strong analytics background.  Bachelor’s Degree from accredited university in a related field.

• Desire to learn about the Napa Valley and VNV partners
• Ability to think strategically, set short, mid and long range goals, implement plans, project manage and perform analysis and make recommendations to key staff
• Adept at data analysis and conveying actionable insights
• Ability to manage vendors/agencies and speak to technical requirements
• Proactive, solution driven, organized, team player
• Ability to communicate clearly and effectively
• Strong skills in copy editing and graphic design
• Ability to master web systems (CMS) – Simpleview, Doubleclick and Google Analytics. Expertise with these types of systems required.
• Superior computer skills. Specifically (on MAC and/or PC): CMS, web analytic tools, Photoshop, HTML, Word, Excel, Internet, and PowerPoint

Preferred

• Simpleview CMS platform
• Travel / Hospitality Industry – leisure, group, DMO
• Social Media Platforms
• Analytic Dashboards

Apply: Qualified candidates may send resume and cover letter to lisa@visitnapavalley.com.