Napa Valley vineyard

Privacy Policy

Visit Napa Valley is dedicated to protecting your privacy as you use our websites. This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our website and the choices you have associated with that data.

Notice to California Residents. Your California Privacy Rights: California resident, you have the right to receive: a) information identifying any third party company(ies) to whom Visit Napa Valley may have disclosed, within the previous calendar year, personal information pertaining to you and your family for that company’s direct marketing purposes; and b) a description of the categories of personal information disclosed. To obtain such information, please email your request to: or mail Privacy, 1001 Second Street Ste. 330, Napa, CA 94559.


Information We Collect About You

Personally Identifiable Information

We provide forms and links in places throughout the websites for you to send comments, to ask for more information, and to report problems you may experience on our site. Even if you email us through one of our response forms on the site, we cannot determine your email address unless you include it in your response. Visit Napa Valley may collect information from you when you fill in an online form for any of the services available on our website, for example, e-newsletter sign up, visitor guide requests, contest and sweepstakes entries. We may also collect information you give us over the telephone in written or other communications, and in person at our visitor center. The type of information we will collect includes, for example, your name, mailing address, email address, telephone numbers, and other information specific to the requests that are being made by you regarding the service you are wanting us to provide.


Email Marketing Opt-in

You may decide to receive email promotions from Visit Napa Valley, including our monthly e-newsletters. When you voluntarily choose to receive this information, you are added to Visit Napa Valley's email marketing lists. Your information will remain on this list until you request to be removed - you may update your information or remove yourself from this list at any time. Please click the "Unsubscribe" button at the bottom of any e-newsletter you receive to be removed from the list.

Participation in any Visit Napa Valley sponsored contests and sweepstakes may also require the disclosure of contact and demographic information. This information is necessary to contact potential winners. It will not be used to send you promotional information unless you have indicated that you wish to receive such correspondence.


Cookie And Tracking Technologies

Visit Napa Valley may automatically collect information as you browse, such as Internet Service Provider, browser type and version, operating system and device type, average time spent on our site, pages viewed, information accessed, the Internet Protocol (IP) address used to connect your computer to the Internet and other relevant statistics. Such information is sometimes referred to as web analytics and/or clickstream data.

We may combine this automatically collected log information with other information we collect about you. We do this to improve services we offer you, to improve marketing, analytics, and provide site functionality.

Technologies such as cookies, tags and scripts are used by Visit Napa Valley and our affiliates, analytics services and service to provide site features and functionality. These technologies are used in analyzing trends, administering the site, tracking users' movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

A cookie is a small, unique text file that a website can send to your computer when you visit a site. We may use session cookies, which terminate when a user closes his or her browser, and/or persistent cookies, which remain on the user's computer until manually deleted. Most web browsers can either alert you to the use of cookies or refuse to accept cookies entirely. If you do not want us to deploy cookies to your browser, you can set your browser to reject cookies or to notify you when a website tries to put a cookie on your computer. Rejecting cookies may affect your ability to use the site.


Social Media Widgets

Our websites may include social media programs and features, such as UGC powered by CrowdRiff, Share this button and Pinterest Like buttons that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.


Data Integrity and Storage

Any information you provide, such as name, address, email and ZIP code will be stored in a secure location and will be used only for those purposes stated. When you choose to submit such information, you are transferring that information into the United States of America and are consenting to such transfer. All data transferred will be/is encrypted (Hypertext Transfer Protocol Secure, or HTTPS) transfer, through Secure Sockets Layer, or SSL. Visitors can always refuse to supply personal identification information, noting that choosing to do so may prevent the user from engaging in certain site-related activities. Users of our services, such as e-newsletter subscriptions, may also withdraw consent for the use of their personal information at any time.


How We Use Your Information

The information that we collect is used to enhance the usability and improve the content of our webpages. It may be used to personalize information and for statistical purposes. Personal information will not be shared with third parties unless indicated and when approved by the user (if you opt in to sharing information) or unless required to do so by law, such as to comply with a subpoena, court orders, legal process from law enforcement agencies, or similar legal proceedings. We provide information to investigate or prevent suspected illegal activities.

Where required by law (e.g., to comply with a subpoena, warrant, court order, or legal process served on Visit Napa Valley), and when we believe that disclosure is necessary to protect our rights, avoid litigation, protect your safety or the safety of others, investigate fraud, and/or respond to a government request. We may also disclose information about you if we determine that such disclosure should be made for reasons of national security, law enforcement, or other issues of public importance.

Visit Napa Valley will retain personal data we process until you notify us that you no longer wish to receive the services or information for which the data was collected. Visit Napa Valley will retain and use this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


Do not sell my personal information

Visit Napa Valley does not sell personal information to third parties, unless permission is expressly given. If you are a California resident, California Consumer Privacy Act (“CCPA”) permits you to request more information about the categories and specific pieces of personal information we collected and disclosed for a business purpose in the preceding 12 months, deletion of your personal information, and that we stop selling your personal information, if we engage in that activity in the future. To make such a request, please send an email to or mail Privacy, 1001 Second Street Ste. 330, Napa, CA 94559. We will verify your request by asking you to provide information related to your recent interactions with us, such as information regarding a sweepstakes entry. If you would like to use an authorized agent registered with the California Secretary of State to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests on your behalf. We will not discriminate against you if you choose to exercise your rights under the CCPA.


Links To Third Party Sites

Our website includes links to other websites whose privacy practices may differ from those of Visit Napa Valley. Your use of an external website or any informational content found on an external website is subject to and governed by the terms and conditions of such website. Visit Napa Valley does not endorse or make any representations or warranties concerning, and will not in any way be liable for any informational content, products, services, software, or other materials available on an external website, even if one or more pages of the external website are framed within a page of Visit Napa Valley's website. Visit Napa Valley is not responsible for the privacy practices of any external websites.



We do not knowingly collect, use, or disclose personally identifiable information from any child under the age of 18 in a manner that violates this law. If we discover that we have inadvertently collected such personally-identifiable information from a child under 18 years of age, we will promptly take reasonable measures to delete such information from our systems.


Protecting Your Information

Reviewing/Updating Your Information

You have the right to review your information at any time. If you would like to review your information within our contacts database, update it, or remove it, please contact or mail Privacy request, 1001 Second Street Ste. 330, Napa, CA 94559.

If you would like to be removed from or change your subscriptions to any of our e-newsletters, there is a link at the bottom of every e-newsletter that allows you to do so.


Changes to This Privacy Policy

We reserve the right to change and update our privacy policy. Any changes to our policy will be posted on this site. Last updated: 7/31/2020