Visit Napa Valley sponsors an in-market survey every other year to gather visitor information and assess tourism's economic impact on Napa Valley. This research is conducted by Destination Analysts, a San Francisco based company specializing in tourism market research and intelligence.
Here is a snapshot of what we've learned with our most recent survey of 2014:
Results from the studies and research can be accessed by downloading the full reports or summaries from each year using the links below:
Studies conducted by our partner Destination Analysts.
To view PDF files, you must have Adobe Reader. To download a free copy, please visit Adobe's Web Site. If you use the plug-in version, simply close the browser window after you have finished reading the PDF to go back to our site.