Visit The Napa Valley Welcome Center on 1st Street Napa

Explore your backyard beyond your backyard

Stop by the new Napa Valley Welcome Center^® for all the insider tips to fill your days (and wine glasses) with moments of rediscovery.

Dine, Shop, Sip, and Stay to support our community and help our neighbors get back to business.

1300 1st St #313
Napa, CA 94559

Open Daily:

9:30am – 6:00pm

* subject to change

Plan your authentic adventure

The Napa Valley Welcome Center is located in the heart of downtown Napa in the First Street Napa plaza. Incorporating interactive and tech-forward amenities combined with expert knowledge and a passion for sharing the best Napa Valley has to offer, the Welcome Center is your first stop to plan a totally customized Napa Valley adventure. The friendly staff is armed with insider tips on everything from where to find the best happy hours to locating hidden hiking spots, and they can’t wait to be your inside guide to a taste of the good life.

Find your inspiration

Visitors and locals alike will delight in being immersed by a large digital video wall showcasing the best things to see and do in Napa Valley, and discovering off-the-beaten path hidden gems that even those born and raised in the valley might not know about. You’ll also find complimentary maps, guides, and personalized trip planning tips available at the Welcome Center.

Recharge and refresh

Find free parking and electric charging stations at the Clay Street Garage, located just around the corner from the Napa Valley Welcome Center. The Welcome Center provides sparkling clean restrooms, complete with fresh flowers, so you can freshen up before heading out on your adventures. It’s also pet friendly, so bring your furry friend in for some water and pats from the friendly staff.

Grab some gifts

Don’t waste your precious vacation time stressing about shopping for souvenirs to take home. The Welcome Center Mercantile is stocked with an impressive array of locally crafted gift items, Napa Valley souvenirs, t-shirts, unique home décor items, and more. Stock up on day one, then sit back and savor your getaway.