Weddings Weddings Venues Wedding Planning Assistance Proposals Bachelor & Bachelorette Parties Honeymoons Gift Ideas Marriage Licenses FAQs Meetings Meetings Request for Proposal Meetings & Event Venues Meeting Planning & Resources Group Experiences Sales Contacts Meeting Planner Tools Group Offers Travel Trade Travel Trade Planning Toolkit What's New in Napa Valley Contact Us Press Press Room Press Releases Blogger Assistance Form Media Assistance Form Image Gallery Filming in Napa Valley Research What's New in Napa Valley About Us About Visit Napa Valley Our Board Our Staff Careers Research & Statistics In Our Community The Napa Valley TID Contact Us Partners Partners Benefits Join FAQs Calendar Partner Portal Industry Associate Partners

Where To Stay All Lodging Luxury Boutique Inns Hotels Resorts 5-Star Hotels Find Your Lodging Personality Special Offers Wineries Wineries Wine Tasting Rooms Winery Map Wine Tours & Transportation Find Your Winery Personality Wine Tasting Tips Wine Shipping Appellations Grape Varieties Restaurants All Restaurants Michelin-Rated Restaurants Coffee Shops, Bakeries & Takeaway Breweries & Cocktail Bars Al Fresco Dining Find Your Dining Personality Things To Do Explore by Towns & Regions Calistoga St. Helena Yountville Napa American Canyon Angwin Lake Berryessa Rutherford Oakville All Things to Do Arts & Culture Bike Tours Golf Hiking Hot Air Balloons Kid Friendly Live Music & Entertainment Outdoors Shopping Spas & Wellness Unique Tours & Tastings Wine & Culinary Classes Things to Do Besides Wine Tasting Trip Ideas & Itineraries Pet Friendly LGBTQ+ Art Lovers Itinerary First Timer's Guide Girls' Getaway Guide Group Itinerary Guys' Getaway Guide Kid-Friendly Itinerary Romance Itinerary Solo Traveler Itinerary Splurge or Save Itinerary Perfectly Packaged Itinerary Special Offers Events Event Calendar Annual Events Festival Napa Valley (Jul. 6–21, 2024) Music in the Vineyards (Aug. 2–25, 2024) Harvest Season (Aug.–Oct.) PGA Tour Procore Championship (Sep.) Holidays in Napa Valley Napa Truffle Festival (Jan.) Restaurant Month (Jan. - Feb.) Napa Lighted Art Festival (Jan.–Feb.) Mustard Season (Jan.–Mar.) Napa Valley Marathon (Mar.) BottleRock Music Festival (May) La Onda Music Festival (May) Auction Napa Valley (Jun.) Local Events Submit an Event Maps & Travel Info Getting to Napa Valley Nearby Airports Transportation Where is Napa Valley? Weather Seasons Events & Things to Do this Spring Events & Things to Do this Summer Events & Things to Do this Fall Events & Things to Do this Winter Sustainable Travel Welcome Center Winery Map Zoom Backgrounds Visitor Magazine E-Newsletter Sign Up

Where To Stay

Wineries

Restaurants

Things To Do

Events

Maps & Travel Info

Sunset at Napa Valley vineyard

2018 Visitor Profile Study

The research surveys for the 2018 Napa Valley Visitor Profile consists of three parts: a Napa Valley lodging guest survey; a Napa Valley visitor intercept survey of day-trip visitors and those staying with friends and relatives in private homes; and a telephone survey of Napa County homeowners to quantify visitors staying in private homes. This research is conducted by Destination Analysts, a San Francisco based company specializing in tourism market research and intelligence.

Download the full Visitor Profile results: 2018 | 2016 | 2014 | 2012

NV Visitor Location infographic

Domestic Visitors

NV Visitors Domestic infographic

International Visitors

NV Visitors International infographic

The Lodging Guest

Visitors who stayed overnight in a Napa Valley hotel during their trip

NV Visitors Lodging Guest infographic

The Day Guest

Visitors who did not stay overnight in a Napa Valley hotel during their trip

NV Visitors Day Guest infographic