2018 Visitor Profile Study
Tourism Industry's Contributions in Napa Valley
The research surveys for the 2018 Napa Valley Visitor Profile consists of three parts: a Napa Valley lodging guest survey; a Napa Valley visitor intercept survey of day-trip visitors and those staying with friends and relatives in private homes; and a telephone survey of Napa County homeowners to quantify visitors staying in private homes. This research is conducted by Destination Analysts, a San Francisco based company specializing in tourism market research and intelligence.
The Lodging Guest
Visitors who stayed overnight in a Napa Valley hotel during their trip
The Day Guest
Visitors who did not stay overnight in a Napa Valley hotel during their trip