Sunset at Napa Valley vineyard

In 2010, the lodging industry voted to self-fund tourism management and marketing through the formation of the Napa Valley Tourism Improvement District (NVTID).

The Transient Occupancy Tax (TOT) (hotel, motel or "bed" tax) is authorized under State Revenue and Taxation Code section 7280, as an additional source of non-property tax revenue to local government.

Napa Valley TID vs TOT infographic