In This Section
Introduction
Visit Napa Valley
The Visit Napa Valley Brand
Logos
Colors
Typography
Design Elements
Typography
Brand Typefaces
The following fonts work together to reflect the laid-back luxury of the Napa Valley brand. These typefaces should be used by graphic designers and marketing professionals for brand and advertising communications.
Primary Fonts
Labor Union Small
Used for “VISIT” and Program descriptors (ie. WELCOME CENTER)
Playfair Bold
Primary typeface for headlines
Open Sans Bold
Subheadings or paragraph headers
Open Sans Regular
Body copy
Lovely Valley Custom Script
This custom script requires additional design work to build words and sentences. Its use is limited to the brand logo and the brand campaign. Any requests for additional use should be sent to visit@visitnapavalley.com for consideration.
Typographic Hierarchy
This example demonstrates the basic hierarchy of standard sizes to use when setting type to ensure clear presentation of your information.
Please see below for basic hierarchy of type, including sizes, weights, and typical usage.