Hot Air Balloon and Napa Valley vineyard

Brand Guidelines

Visit Napa Valley

Who We Are

Visit Napa Valley is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live and work. Primary funding for our activities and programs comes from a Tourism Improvement District (TID) special assessment on lodging. Additional funding is provided through partnerships with visitor-serving businesses throughout Napa County.

We develop and implement marketing programs aimed at targeted consumers to build overnight stays during non-peak time periods.