Visitor Impact of Coronavirus
Updated: August 6, 2021
California and Napa County
On June 15, 2021 California’s tiered system of restrictions expired, allowing visitors to travel freely. More specifically:
Most capacity limits disappeared along with requirements for physical distancing.
Public health measures remain for mega events, which include 5,000+ people indoors or 10,000+ outdoors. Indoor mega event attendees are required to confirm proof of vaccination or negative COVID-19 status to attend. Outdoor mega event attendees are strongly encouraged to do so.
On August 6, 2021, Napa County joined the greater Bay Area in mandating that everyone, regardless of vaccination status, wear facial coverings indoors.
Find more details around the coronavirus situation in Napa County. More information and updated Napa Valley statistics can also be found below:
Health & Safety
- Cal OSHA - Covid-19 Guidance for Wineries and Tasting Rooms that Do Not Serve Meals, updated November 24, 2020
- Napa Valley Vintners - Best Practice Guidelines for Napa County Wineries
- Bars, Breweries, and Distilleries
- Cal OSHA - Covid-19 Guidance for Bars, Breweries and Distilleries that Do Not Serve Meals, updated November 24, 2020
- Social Events and Meetings
- The California Department of Public Health released new guidance (page 8 and 9) on live events and performances at indoor venues.
- Napa County also provided additional clarification on gathering guidance (page 18.)
- California Hotel and Lodging Association released its "Clean + Safe Guidance for Meetings + Events"
- COVID-19 Testing
The Monthly Travel Recovery Data Report by U.S. Travel is a forward looking monthly summary of the latest economic, consumer and travel indicators, trends and analysis. Key June highlights include:
- In June 2021, travel spending tallied $87.6 billion and reflected a drop of “only” 15% below June 2019 levels, a significant improvement from earlier months
- The delta variant has negatively impacted upcoming travel plans for one in four Americans
- Occupancy of short-term rentals rose to an all-time high of 70% in June 2021 –
- Comfort levels with taking vacations is starting to stagnate with just about two-thirds of Americans (62%) comfortable going on vacation throughout June and July
- More than three-quarters (77%) of Global Business Travel Association members and stakeholders now feel their employees are willing to travel for business in the current environment
- Overseas arrivals in June 2021 were 77% below June 2019 levels—driven mostly from inbound travel from Latin America, while visitations from other markets remain stagnant
Sales & Marketing
See VNV Monthly Reports for more detailed plans and data.
Suggested Talking Points for Guests and Employees
*updated for June 15 reopening.
It is important to manage expectations and be transparent about the modified guest experience, while continuing to provide warm hospitality.
June 15 Statewide Reopening
When the state fully reopens the economy on June 15:
There will be no capacity limitations
There will be no physical distancing restrictions
Vaccinated individuals can go without masks in most indoor and outdoor situations
The entire state will move into this new reopening phase as a whole.
While very limited measures will remain, we will finally see life getting back to normal.
California will not implement an official "vaccine passport" system to verify vaccination status, but businesses and event organizers may decide on their own to require customers to prove whether they’ve been vaccinated or recently tested.
Napa County announced on August 6 that they are reinstating a mask mandate for all indoor public settings. The new mandate applies to everyone, regardless of vaccination status.
People who are fully vaccinated can travel safely within the state and nation.
For travelers who are not fully vaccinated, it is recommended to 1) get tested before the trip, 2) wear a mask and 3) avoid crowds.
For large outdoor events, defined as more than 10,000 attendees, the state recommends operators screen for vaccinations or negative COVID-19 tests. These include pro sports venues, concerts and theme parks that have capacities of 10,000 or more.
For large indoor events, defined as more than 5,000 attendees, the state requires operators to screen for vaccinations or negative COVID-19 tests.
In both cases, attendees can “self-attest” to their vaccination or negative status, meaning operators do not demand physical proof. Also, unvaccinated people can be admitted to outdoor events if they wear a face covering.
Health & Safety
The health and safety of customers and travelers is, and will continue to be, the number one priority in Napa Valley.
Napa Valley’s rural, agricultural setting and spacious landscapes naturally allow for a safe experience while still enjoying all that Napa Valley has to offer.
Once you decide when to reopen your business and welcome guests, consider the following communication channels to share hours of operation; your reservation policy; as well as health and safety practices and sanitation protocols to mitigate guest concerns:
- On your website home and reservations pages
- On your main phone line
- Storefront signage (printed in an easy-to-read font, not handwritten)
- Signage in public areas
- Social Media Channels
Communicate health & safety protocols as part of the reservation process, including encouraging guests to bring and wear face coverings in public areas and respect the practice of social distancing.
- Clearly display health & safety requirements in multiple locations in all public areas
- Provide hand sanitizer stations in all public areas
- Utilize “contactless” payment methods if possible
- Disinfect areas after each guest experience (countertops; tables; chairs; etc.)
- Post CDC guidance on proper hand washing practices in all restrooms (consider posting this information in multiple languages to broaden guest communication)
Set expectations about the guest arrival and be transparent about updates or revisions to the guest experience. For example:
- Will you take the temperature of the guests when they arrive? Will you ask for a vaccine card?
- Will guests be asked to wear face protection while in public?
- Will valet parking be available or will guests need to self-park?
For hotels and resorts:
- Will spa and Fitness Centers be available and if so, what will be the new protocol? Will in-room dining be offered?
- Will reservations be necessary to swim or sit at the pool?
- Will restaurant reservations be necessary?
- Will housekeeping services be provided/adjusted?
- COVID-19 CARES Act relief resources
- Small Business Loans
- California Hotel and Lodging Association
- California Restaurant Association
- Restaurants Care
- California Travel Association
- California Rebuilding Fund
- California Small Business COVID-19 Relief Grant Program - Application deadline has been extended to 1/13.