Visit Napa Valley celebrates National Travel and Tourism Week (NTTW) May 5 – 11, 2019, by supporting local initiatives that benefit the community and help make the Napa Valley an ideal place to live, work and play. Travel and tourism professionals across the country will unite to celebrate the value travel holds for the economy, businesses and personal well-being.  

The tourism industry remains the second largest employer in Napa County, behind the wine industry, supporting more than 15,000 jobs. The majority of hospitality jobs are related to either restaurants or hotels.

In recognition of National Travel & Tourism Week, Visit Napa Valley has teamed up with the Napa County Bicycle Coalition (NCBC) to support the Napa Valley Vine Trail (NVVT) with local volunteerism through the organization’s “Tourism Gives Back” initiative, which focuses on the hospitality industry’s support of local community initiatives. Partnering with the NCBC and the NVVT, Visit Napa Valley is proud to promote bicycling and improve bicycle safety for visitors and residents alike. As a premier partner, Visit Napa Valley has pledged $2.5 million to support the NVVT on behalf of the tourism industry. To date, more than $1.7 million of the pledge has been contributed to build and promote the trail.

To support “Tourism Gives Back,” more than 150 volunteers, including Visit Napa Valley team members and area lodging and hospitality professionals, will work on Vine Trail clean up from 9 to 11 a.m. on Tuesday, May 7, 2019, and help staff the annual NCBC Bike to work/school event from 7:30 to 9:30 a.m. on Thursday, May 9, 2019. Industry volunteers will receive a Tourism Gives Back T-shirt.

“The Napa Valley tourism industry continues to support local initiatives important to the well being of our community, while remaining a significant positive force in Napa Valley’s economy,” said Linsey Gallagher, president of Visit Napa Valley. “Revenues from tourism allow local government to invest in services and programs that benefit all residents, including infrastructure improvements, civic amenities, and public safety. Additionally, tourism creates demand for a diverse range of goods, services, and cultural programs that are available for both residents and visitors to enjoy.”

In recognition of National Travel and Tourism Week, Visit Napa Valley will release the “2018 Napa Valley Visitor Industry Economic Impact and Visitor Profile” reports on May 3, 2019, which includes the results of a yearlong research study conducted by Destination Analysts. 

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About Visit Napa Valley

Visit Napa Valley is the official tourism marketing organization for the Napa Valley, with a mission to promote, protect and enhance the region’s position as one of the world’s premier wine, food, arts and wellness destinations.

The Napa Valley, conveniently located just an hour from the San Francisco Bay Area, consists of the following distinctive towns, including, from north to south, Calistoga, St. Helena, Rutherford/Oakville, Yountville, the city of Napa, American Canyon, and the outdoor recreation area of Lake Berryessa.   

The Napa Valley Welcome Center, located at 600 Main St. along the riverfront in downtown Napa, provides visitors with expert Concierge services from Napa Valley Ambassadors who offer complimentary Napa Valley Guidebooks, maps, brochures and winery tasting passes. The Welcome Center, open daily 9 a.m. to 5 p.m., also offers complimentary Wi-Fi and a mercantile shop featuring locally sourced gift items.

For additional information on the Napa Valley, or to plan your Napa Valley experience, please explore, and follow us on Facebook and Instagram @VisitNapaValley.


Media Contact:
Angela Jackson, Director of Media Relations
Visit Napa Valley