Visit Napa Valley
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Tourism Matters in Napa Valley

Visit Napa Valley strategically manages tourism. Our goal is to maintain and increase leisure travel and spending in the Napa Valley during non‐peak time periods, including November to April (Cabernet Season) and midweek, Sunday through Thursday nights.

On an ongoing basis we track visitor demographics, spending, length of stay and economic contributions to the community to show the true value of travel and why tourism matters in the Napa Valley.

Napa Valley Tourism Overview

Tourism Overview infographic

 

In the News

Napa Valley Register

Clay Gregory  |  Nov 9, 2017

Tourism Matters: Managing tourism in times of normalcy and crisis

Clay Gregory  |  Aug 31, 2017

Tourism Matters: the economic benefits of tourism in Napa
 

Why Visitors Love the Napa Valley

This word cloud, created from visitor survey responses, shows that guests of the Napa Valley most enjoyed the region's world-class wine, scenic beauty and culinary experiences during their visit.

Visitor Activities word cloud