Visit Napa Valley
Visit Napa Valley

Tourism Matters in Napa Valley

Visit Napa Valley strategically manages tourism. Our goal is to maintain and increase leisure travel and spending in the Napa Valley during non‐peak time periods, including November to April (Cabernet Season) and midweek, Sunday through Thursday nights.

On an ongoing basis we track visitor demographics, spending, length of stay and economic contributions to the community to show the true value of travel and why tourism matters in the Napa Valley.

Napa Valley Tourism Overview

Tourism Overview infographic


In the News


Why Visitors Love the Napa Valley

This word cloud, created from visitor survey responses, shows that guests of the Napa Valley most enjoyed the region's world-class wine, scenic beauty and culinary experiences during their visit.

Visitor Activities word cloud