Visit Napa Valley, the official tourism marketing organization for the Napa Valley, is pleased to announce that Flavor! Napa Valley returns March 22 – 26, 2017. Tickets for the five-day food and wine festival, which supports programs and scholarships at The Culinary Institute of America’s Greystone Campus in St. Helena, CA, will be available for purchase online beginning Jan. 10, 2017 at 

Flavor! Napa Valley, which takes place during Napa Valley’s “Cabernet Season,” November through April, celebrates local and celebrity chefs and winemakers and includes cooking demonstrations; intimate winemaker workshops, a “Grand Tasting,” and exclusive experiences that bring out the best flavors of the legendary Napa Valley.  

The complete Flavor! Napa Valley schedule, as well as Flavor!Napa Valley hotel packages at Silverado Resort and Spa, and other hotels and resorts in the Napa Valley, will be posted on in early November 2016. The hotel packages will be designed to combine overnight accommodations with Flavor!Napa Valley experiences at reduced rates  to encourage guests to fully enjoy and explore all that Flavor! has to offer.

A highlight of Flavor! Napa Valley 2017 events include:

Wednesday, March 22, 2017 – “First Taste, Napa Valley – A Downtown Social,” presented by the Downtown Napa Association
Celebrate under the stars at the Culinary Institute of America’s new downtown campus at Copia in Napa with more than 15 of downtown Napa’s best restaurants and more than 40 Napa Valley wineries. The event is 6 – 8:30 p.m. and the price is $95 per person.

Thursday, March 23, 2017 – “Chef and Winemaker Golf Tournament and Reception”
Join local chefs and winemakers for a day on Silverado Resort and Spa’s championship golf course. The event includes a continental breakfast, 18 holes of golf, and lunch. Registration and breakfast starts at 8:30 a.m.; tee-off is at 10 a.m. and the reception is 2:30 – 4 p.m. The price is $175 per person.

Thursday, March 23, 2017 –Napa Valley Icons Dinner
Guests will celebrate the food and wine icons of the Napa Valley at the Silverado Resort and Spa while honoring legendary winemaker Heidi Barrett. The dinner is 6 – 10 p.m. and is $295 per person.

Friday, March 24 – “New Stars of the Napa Valley,” presented by Robert Mondavi Winery.
While the Napa Valley is home to some of the world’s most legendary culinary and winemaking talent, this dinner at Robert Mondavi Winery will showcase and honor the next generation of rising talent. The dinner is 6 – 10 p.m. and the price is $195 per person.

Saturday, March 25 – “Legendary Napa Valley, The Grand Tasting”
The sixth annual Grand Tasting at the Culinary Institute of America at Greystone in St. Helena allows guests to taste their way through the Napa Valley with a selection of sweet and savory bites from more than 25 Napa Valley restaurants, paired with wine from more than 80 Napa Valley wineries. VIP admission is 6 – 7 p.m. and general admission is at 7 p.m. Price for VIP tickets are $225 per person and $175 per person for general admission.

Sunday, March 26“Sunday Brunch
Flavor! Napa Valley concludes with an elaborate brunch at one of Napa Valley’s most renowned sparkling wine houses, Domaine Chandon. Guests will enjoy dishes from some of Napa Valley’s top brunch destinations accompanied by a selection of Domaine Chandon’s still and sparkling wines.Brunch is 11 a.m. – 2 p.m. and the price is $125 per person.

Flavor! Napa Valley also includes Napa Valley Wine Tours; Terroir to Table events, Chef Demonstrations, and wine classes. Wine class highlights include “Sparkling Wines, Still Wines and the Rosé Revolution,” “Cult Wines and Food Pairings,” “Ghost Wineries of the Napa Valley,” and “Collectible Wines from the To Kalon Vineyard.”

Visit Napa Valley, the official tourism marketing organization for the Napa Valley, is the event presenter and founder of Flavor! Napa Valley.  Andrew Freeman & Co. is responsible for event sponsorships and programming, and Dominic Phillips Event Marketing (DPEM) is responsible for concept design and production. Net proceeds from the event support programs and scholarships at The Culinary Institute of America’s Greystone Campus in St. Helena, CA.



About The Culinary Institute of America

Founded in 1946, The Culinary Institute of America is the world’s premier culinary college. Dedicated to developing leaders in foodservice and hospitality, the independent, not-for-profit CIA offers bachelor’s degree majors in management, culinary science, and applied food studies; associate degrees in associate degrees in culinary arts and baking and pastry arts; and executive education through its Food Business School.


About Visit Napa Valley

Visit Napa Valley is the official tourism marketing organization for the Napa Valley, with a mission to promote, protect and enhance the region’s position as one of the world's premier wine, food, arts and wellness destinations. The area, known for its legendary hospitality, is also internationally recognized as one of only nine "Great Wine Capitals" and has more Michelin Stars per capita than any other wine region in the world.


The Napa Valley, conveniently located just an hour from the San Francisco Bay Area, consists of the following distinctive towns, including, from north to south, Calistoga, St. Helena, Rutherford/Oakville, Yountville, the city of Napa, American Canyon, and the outdoor recreation area of Lake Berryessa.   


The Napa Valley Welcome Center, located at 600 Main St. along the riverfront in downtown Napa, provides visitors with expert Concierge services from Napa Valley Ambassadors who offer complimentary Napa Valley Guidebooks, maps, brochures and winery tasting passes. The Welcome Center, open daily 9 a.m. – 5 p.m., also offers complimentary Wi-Fi and a mercantile shop featuring locally sourced gift items.


For additional information on the Napa Valley, or to plan your Napa Valley experience, please explore, join "The Napa Valley" on Facebook, and follow @VisitNapaValley on Twitter. 


Media Contacts:

Angela Jackson, Director of Media Relations

Visit Napa Valley



Jennifer Singer, Social Media and Communications Manager

Visit Napa Valley