A multi-day wine and culinary preview event designed for tastemakers, cultural curators, and luxury travelers celebrating timeless Napa Valley with a modern energy
WHAT:
This fall, Visit Napa Valley will debut The Napa Valley Standard, an exclusive four-day culinary preview produced by a21, the team behind some of the country’s top culinary festivals and art fairs. Taking place November 12–15, 2025, the high-touch preview is staged as a foretaste of the event’s formal 2026 inception, honoring Napa Valley’s timeless heritage while shaping the future of wine, collecting, and culinary journey.
Designed for the modern diner, discerning wine lover, cultural tastemaker, and conscious traveler, The Napa Valley Standard will spotlight Napa Valley’s craftsmanship and creativity through immersive hospitality experiences – from intimate multi-course dinners and progressive wine lunches to a curated walk-around tasting preview, and coveted vintage verticals.
Programming will unfold across five of Napa Valley’s most iconic properties – Auberge du Soleil, Carneros Resort and Spa, Four Seasons Napa Valley, Meadowood Napa Valley, and Silverado Resort – where guests may both dine and stay, extending the weekend into a complete Napa Valley journey. Anchoring the program, both in 2025 and its evolution in 2026, is a focus on the future of winemaking with unparalleled seminars, rare vintage sampling, and one-of-a-kind collaborations between Napa Valley’s world-class talent: winemakers, sommeliers, chefs, and hospitality leaders. 2025 Programming includes:
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Masters of the Table: Auro x Liebrandt at Four Seasons Resort and Residences Napa Valley
Wednesday, November 12
Michelin-starred Auro’s Chef Rogelio Garcia joins Paul Liebrandt for an unforgettable dinner, paired with a curated wine selection by acclaimed winemaker Thomas Rivers Brown.
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Walk-Around Tasting Preview at CIA at Greystone
Thursday, November 13
A signature highlight of the 2025 Preview, this immersive tasting brings together 10 acclaimed chefs and various Napa Valley wineries, offering a first look at the energy and excellence that will define the full festival launch in 2026.
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Prestige & Edge: Meadowood x Kostow at Meadowood Napa Valley
Thursday, November 13
Executive Chef Alejandro Ayala partners with three-Michelin-starred Christopher Kostow for a rare Napa Valley lunch, at Forum, the hotel’s elegantly relaxed restaurant set in the hillsides of St. Helena, blending Meadowood’s storied prestige with a modern culinary edge.
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Lunch in Provence: Auberge x Passot at Auberge du Soleil
Friday, November 14
Executive Chef Robert Curry of Auberge du Soleil collaborates with legendary Chef Roland Passot for a Provençal-inspired lunch that blends the property’s signature soul with Napa Valley’s modern culinary spirit.
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Next Generation Napa: Carneros x Tessier at Carneros Resort and Spa
Friday, November 14
Executive Chef Jeffrey Jake collaborates with James Beard Award winner Philip Tessier (PRESS) for an intimate dinner that showcases Napa Valley excellence, blending tradition, precision, and a forward-looking culinary lens.
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Garden Party: Prager x O’Toole at Silverado Resort
Saturday, November 15
Executive Chef Patrick Prager collaborates with Napa Valley favorite Sean O’Toole for an elegant garden lunch, set in the resort’s meticulously cared-for gardens. Seasonal California flavors and Napa Valley conviviality come together in a setting as vibrant as the cuisine.
WHY:
“We are excited to launch The Napa Valley Standard this year as a means to showcase the outstanding community of chefs, winemakers and hospitality leaders who represent the culture and progress of Napa Valley,” said Linsey Gallagher, President & CEO of Visit Napa Valley. “Our goal in crafting these one-of-a-kind experiences is to champion the Valley’s world-class talent, support the region and lay the framework towards the future of tourism in Napa Valley in the most exciting ways possible.”
Wine culture is evolving. Collectors are younger, more global, and value access, authenticity, and innovation as much as tradition. The Napa Valley Standard is built for this moment – a bold platform that both respects Napa Valley’s roots and ushers in a new era of wine and hospitality. By blending exceptional craftsmanship with modern cultural relevance, The Napa Valley Standard positions Napa Valley as not just the pinnacle of food and wine, but as a leader in shaping the future of global culinary and wine culture.
LOOKING AHEAD:
In 2026, The Napa Valley Standard will expand into a flagship, large-scale festival that positions Napa Valley as the most prestigious yet modern food and wine destination in the country. Beyond world-class dinners, walk-around tastings, and celebratory brunches, the program will introduce the Trade & Industry Summit, a robust seminar series featuring winemakers, chefs, thought leaders, and cultural innovators exploring the future of food, beverage, sustainability, and hospitality.
Spanning four days in November, the 2026 event will balance exceptional wine and culinary experiences with spirits, mixology, and curated lifestyle programming. Guests will immerse themselves in Napa Valley’s finest food, wine, and cocktail culture through seated events, interactive tastings, and one-of-a-kind collaborations between lauded chefs, vintners, and mixologists.
For More Information Visit:
thenapavalleystandard.com & @thenapavalleystandard
Media Contacts:
CARVINGBLOCK || NapaValley@CARVINGBLOCK.com
ABOUT THE NAPA VALLEY STANDARD
Debuting in 2025, The Napa Valley Standard is an exclusive culinary and wine festival and event presented by Visit Napa Valley and produced by a21, designed to showcase the region’s world-class talent and set a new benchmark for Napa Valley’s future. Designed for the modern diner, discerning wine lover, cultural tastemaker, and conscious traveler, the program celebrates Napa Valley’s timeless heritage while shaping the future of global food, wine, and hospitality. Through intimate dinners, curated tastings, rare vintage experiences, and thought-leading seminars, The Napa Valley Standard creates a platform where Napa’s icons stand alongside rising voices. Following its 2025 preview, the event will expand in 2026 into a flagship four-day festival featuring world-class programming, positioning Napa Valley as the most prestigious yet modern food and wine destination in the country.
ABOUT VISIT NAPA VALLEY
Visit Napa Valley is the official destination marketing organization for Napa County. The organization promotes the region as an attractive travel destination and works to continually enhance its public image as a dynamic place to visit, live, and work. Conveniently located within an hour's drive from the San Francisco Bay Area and the Greater Sacramento Area, Napa County comprises five distinct towns, including, from north to south, Calistoga, St. Helena, Yountville, the City of Napa, and American Canyon. In addition to these five towns, the areas of Rutherford, Oakville, and Angwin, along with the outdoor recreation area of Lake Berryessa, are also part of Napa County and add to its diverse and rich history. For additional information about Napa Valley or to plan your Napa Valley experience, please explore VisitNapaValley.com and follow social feeds @VisitNapaValley.
ABOUT a21
a21 is a full-service live experience agency, specializing in event operations, production, marketing, corporate sales, and brand activations for live experiences. Founded in 2006, a21’s portfolio includes internationally recognized events and festivals in South Florida and throughout the US: Food Network South Beach & New York City Wine & Food Festivals, Palm Beach Wine & Food Festival, Pebble Beach Food & Wine Festival, Los Angeles Wine & Food Festival, Atlanta Food & Wine Festival presented by Invesco QQQ, Heritage Fire, and Whiskies of the World National Tours, AMP's suite of Art Fairs, International Wine & Spirits Competition and more. Learn more at https://www.teama21.com/.
