Visit Napa Valley celebrates National Travel and Tourism Week (NTTW) May 6 – 12, 2018, which marks the 35th anniversary of the 1983 congressional resolution that established NTTW. Travel and tourism professionals across the country will unite to celebrate the value travel holds for our economy, businesses and personal well-being.
Tourism is the second largest industry in Napa County, supporting an estimated 13,437 jobs, with a combined payroll of $387 million. The majority of hospitality jobs occur in restaurants (5,331), hotels (3,752), and retail (2,388) industries.
The Napa Valley tourism industry is celebrating NTTW in a variety of ways, including Proclamations for National Travel and Tourism Week presented for Napa County and each town in Napa Valley; hotel staff appreciation events; and a marketing campaign highlighting members of Napa Valley’s hospitality industry to educate and remind residents of the importance of tourism.
The first Proclamation was presented on April 17, 2018 at 6 p.m. for the town of Yountville; followed May 1, 2018 by the City of Napa at 3:30 p.m., Calistoga at 6 p.m., American Canyon at 6:30 p.m.; and St. Helena on May 8, 2018 at 6 p.m. A Proclamation will also be read into the California State and U.S. Congressional records by Senator Bill Dodd and Congressman Mike Thompson, respectively.
“The tourism industry continues to provide a significant positive impact to Napa Valley’s economy,” states Clay Gregory, president and CEO for Visit Napa Valley. “Strategically managed efforts have seen visitor spending increase 17.5 percent from 2014 to 2016, with only a 6.3 percent increase in visitors over the same two-year period.”
In 2016, the Napa Valley visitor industry generated $1.92 billion in total visitor spending within the county, which represents a 17.5 percent increase since 2014, with visitor spending at $1.63 billion. Most of this spending was generated from local hotel guests who were responsible for $1.34 billion, or 69.9 percent of the total. In 2016, the Napa Valley welcomed a total of 3.5 million visitors, which represents an increase of 6.3 percent from 2014 (with 3.3 million visitors), when the previous Napa Valley visitor profile was conducted. The 2018 Visitor Profile Study will be released in Spring 2019.
In 2016, Napa Valley’s visitor industry generated $80.3 million in tax revenues for government entities in Napa County. Tourism revenues allow local government to invest in services and programs that benefit all residents, including infrastructure improvements, civic amenities, and public safety. Additionally, tourism creates demand for a diverse range of goods, services, and cultural programs that are available for both residents and visitors to enjoy.
For additional information, please visit www.visitnapavalley.com/tourism-matters
Data Source: 2016 Visitor Profile and Economic Impact studies by Destination Analysts
