Napa Valley, CA – February 1, 2022 – Each year from February to March, Napa Valley springs to life with an explosion of wild mustard blooms, carpeting rows of vineyards in electric yellow flowers, and ushering in a new growing season. In honor of the “season between the seasons,” Visit Napa Valley, the official destination management organization for Napa County, created the ultimate Napa Valley Wild Mustard Days online field guide, helping visitors and residents alike get offline this season to experience Napa Valley’s good life.
“It’s a great time to get outside and enjoy one of the best kept secrets in wine country,” said Linsey Gallagher, President & CEO of Visit Napa Valley. “Our hotels, restaurants, and attractions are open for business, and Mother Nature is putting on quite a show in our vineyards and open spaces – a perfect combination.”
The Napa Valley Wild Mustard Days field guide can be found at www.visitnapavalley.com/mustard and includes a host of valuable information, including:
- A Downloadable Wild Mustard Map: Get the insider’s guide to the most photogenic wild mustard fields throughout Napa Valley. Grab your selfie stick!
- Contest to Win a Napa Valley Getaway: Locals and visitors are encouraged to enter their best wild mustard photo (tag #WildMustardDaysContest) by the first day of spring, March 20, for a chance to win a Napa Valley dream getaway, including a two-night stay at Carneros Resort & Spa, a Laces & Limos Vineyard Safari tour, and a $200 gift certificate for Mustards Grill. Learn more about the contest here.
- Events: A calendar of events are highlighted including a two-day Mustard Celebration at Jessel Gallery February 19 and 20 (1019 Atlas Peak Rd., Napa, CA).
- Special Offers: Those looking to take their Mustard Season experience to the next level can find special offers from hotels, transportation partners, shops, wineries, and tasting salons.
- Mustard Season FAQ: Get to know the role that wild mustard plays in Napa Valley, the duration of the bloom, and insider advice on how to build out your Napa Valley winter itinerary.
Keep updated on Napa Valley Wild Mustard Days on social media by following the hashtag #WildMustardDays.
About Visit Napa Valley
Visit Napa Valley is the official destination management organization for the Napa Valley, with a mission to promote, protect, and enhance the region’s position as the world’s premier wine country experience and to enhance its public image as a dynamic place to visit, live, and work. Napa Valley’s rural 35-mile scenic landscape, conveniently located just an hour from the San Francisco Bay Area, consists of five distinctive towns from north to south – Calistoga, St. Helena, Yountville, Napa, and American Canyon. Additional designated areas include Rutherford, Oakville, Angwin, and the outdoor recreation area of Lake Berryessa.
Editor Note: Napa Valley Wild Mustard Days photo selects available.