Visit Napa Valley, the official destination marketing organization for the Napa Valley, is celebrating their second year as the title sponsor for Live in the Vineyard Goes Country. The private concert series kicked off Tuesday, April 25th and concluded Thursday, April 27th. The event brought together some of the hottest names in country music in some of Napa Valley’s most beautiful settings. 

Visit Napa Valley gave a preview on Sunday, April 23rd at the Napa Valley Welcome Center, where members of the public enjoyed a free concert by country music artist Ian Flanigan in Downtown Napa’s First Street Plaza, and browsed the Lucchese Lounge pop-up by legendary Lucchese Bootmaker, the ultimate in western boots and apparel. 

“This is the second year Visit Napa Valley has partnered as a title sponsor with Live in the Vineyard Goes Country, and this year is even better than the last,” said Linsey Gallagher, President and CEO of Visit Napa Valley. “Not only do we get the opportunity to attract incredible musical talent to Napa Valley, but we also are able to reach radio listeners nationwide to inspire them with messaging about the world-class food, wine, and music they can experience here in the Napa Valley.”

Napa Valley’s wineries rose to the occasion as unforgettable backdrops for today’s hottest country music acts. The private concerts were hosted by Nickel & Nickel, Robert Mondavi Winery and Regusci Winery. Featured artists included Hannah Ellis, Chase McDaniel, Megan Moroney, Warren Zeiders, Aaron Watson, Coffey Anderson, LANCO, Jackson Dean, William Beckham, Kat & Alex and Drake Milligan. Kimberly Perry, Jimmy Allen and Brandy Clark were among the artists who debuted new music here in Napa Valley.

The Uptown Theatre in downtown Napa was home to the main stage event on Wednesday, April 26th, where the theater’s stunning art deco marquee lit up the night sky. California State Senator Bill Dodd and City of Napa Mayor Scott Sedgley took the stage to welcome artists, visitors, and residents alike. 

“Live in the Vineyard Goes Country has national reach, but it also has major local appeal,” added Gallagher. “Visit Napa Valley sponsored a radio contest on 99.3 The Vine, which afforded 100 local residents winning spots at a private reception and tickets to the main event The Uptown Theatre, where Jay Allen, Jake Worthington, Griffen Palmer, Lauren Alaina, and Jake Owen brought the house down.” 

Visiting artists had the chance to perform in front of intimate groups at some of Napa Valley’s most iconic wineries and also got to take in the food, wine and experiences only found here in Napa Valley. Country music artists Ian Flanigan and Jay Allen both rose early to strum their guitars thousands of feet in the air, courtesy of Napa Valley Aloft Hot Air Balloons

Produced by Forefront Networks, Live in the Vineyard provides the opportunity for corporations to reward loyal customers, valued employees, and top executives. The series occurs twice a year, with Live in the Vineyard Goes Country in April and Live in the Vineyard, which features pop and contemporary artists, in November. 

“Forefront Networks has been an incredible partner in sharing our little slice of heaven here in Napa Valley. It’s been our greatest pleasure to share a taste of the good life with guests from across the country and, of course, with our local community,” concluded Gallagher.

Photo credit: Michael Cuffe. Live in the Vineyard Goes Country presented by Visit Napa Valley. 2023.