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Raymond Vineyard and Cellar
Michael Mondavi Family Estate
Auberge du Soleil
About Visit Napa Valley : Research & Statistics

Destination Management Through Research

 

Brand New Research Available

We're pleased to announce the results of our 2012 Economic Impact and Visitor Profile studies conducted by our partner Destination Analysts. Here's the quick facts version for download.

Here is a quick view of what we've learned.

  • 92.9% of visitors said they are "likely or very likely" to return
  • 2.94 million total visitors in 2012
  • Visitors generated $1.4 billion in direct county spending
  • Average visitor spends $205.26 per day.
  • Overnight guests spend, per couple, $254.15 per day on lodging

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