Visit Napa Valley
Visit Napa Valley

2018 Visitor Profile Study

Tourism Matters in Napa Valley

The research surveys for the 2018 Napa Valley Visitor Profile consists of three parts: a Napa Valley lodging guest survey; a Napa Valley visitor intercept survey of day-trip visitors and those staying with friends and relatives in private homes; and a telephone survey of Napa County homeowners to quantify visitors staying in private homes. This research is conducted by Destination Analysts, a San Francisco based company specializing in tourism market research and intelligence.

Download the full Visitor Profile results:  2018  |  2016  |  2014  |  2012

 

NV Visitor Location infographic

 

Domestic Visitors:
80.8%

NV Visitors Domestic infographic

International Visitors:
19.2%

NV Visitors International infographic

 

The Lodging Guest

Visitors who stayed overnight in a Napa Valley hotel during their trip

NV Visitors Lodging Guest infographic

 

The Day Guest

Visitors who did not stay overnight in a Napa Valley hotel during their trip

NV Visitors Day Guest infographic