Visit Napa Valley
Visit Napa Valley

2016 Visitor Profile Study

Tourism Matters in Napa Valley

The research surveys for the 2016 Napa Valley Visitor Profile consists of three parts: a Napa Valley lodging guest survey; a Napa Valley visitor intercept survey of day-trip visitors and those staying with friends and relatives in private homes; and a telephone survey of Napa County homeowners to quantify visitors staying in private homes. This research is conducted by Destination Analysts, a San Francisco based company specializing in tourism market research and intelligence.

Download the full Visitor Profile results:  2016  |  2014  |  2012


The Lodging Guest

Visitors who stayed overnight in a Napa Valley hotel during their trip

Lodging Guest infographic


The Day Guest

Visitors who did not stay overnight in the Napa Valley during their trip

Day Guest infographic