Visit Napa Valley
Visit Napa Valley

2016 Economic Impact Report

Tourism Matters in Napa Valley

Visit Napa Valley sponsors an in-market survey every other year to assess tourism's economic impact on the Napa Valley. This research is conducted by Destination Analysts, a San Francisco based company specializing in tourism market research and intelligence. Below is a snapshot of the most recent 2016 results.

Download the full Economic Impact report:  2016  |  2014  |  2012

Download the 2016 Quick Facts


Visitor Spending

Visitor Spending infographic