Visit Napa Valley
Visit Napa Valley

Travel Tourism Week Toolkit

May 3 - 9, 2020


National Travel and Tourism Week 2020 is May 3-9. It's a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, business, and personal well-being.

Visit Napa Valley will continue our campaign on Tourism Matters to drive awareness of the economic impact and benefits tourism brings the Napa Valley. You can see our 2018 Visitor Profile Study and Economic Impact Report, which can both be found here.

View these additional resources:
Visit California Tourism Month
U.S. Travel Tourism Week

The following materials will help you share our region's tourism story:

Tourism Matters Messaging

"Tourism isn't just welcoming visitors to the Napa Valley. It brings in $2.2 billion to the economy and supports 15,000+ local jobs. For people like Shanti, tourism is more than a job, it's a family business. It's how she met her husband, and now together they act as role models to their two children, teaching them gratitude, thoughtfulness, and being a good neighbor—what the Napa Valley is all about. When Shanti goes to work, she’s more than thankful for tourists."

Share the Tourism Matters Video

Social Media

Post images with these Hashtags:


Sample messages:

  • We're celebrating National Travel & Tourism Week by XXXX (share your NTTW program and how you're showing employee appreciation). Thank you to all our employees!
  • Tourism today helps local employees and their families tomorrow in @TheNapaValley.
  • Tourism helps the Napa Valley thrive. More than 15,000 jobs and $85M in direct tax revenue comes from our strong tourism industry.

View our LinkedIn, Facebook and Instagram for more examples.

Media Relations

Visit Napa Valley maintains an ongoing media relations campaign around the importance of tourism. All Media Relations questions can be sent to

FAQs About VNV

Learn more about Visit Napa Valley and what we do.