Visit Napa Valley
Visit Napa Valley

Napa Valley Spirit Toolkit


Napa Valley is no stranger to challenges. Whatever nature throws at us, our spirit of collaboration brings us together and ensures we get to the other side together.

With shelter-in-place restrictions loosening over the next weeks and months, Visit Napa Valley and the Napa Valley Vintners have joined forces to promote what our community does best, celebrate together, and support our neighbors in our common goal to restore a thriving Napa Valley economy.


May 8 — announcement to businesses and stakeholders
May 15 — first round of offers due
May launches to the public
June–July — paid, owned, earned promotions

Napa Valley Spirit banner

Submit Your Offer

We are asking tourism businesses to create an “Explore Your Backyard” offer for our neighbors and colleagues.


This can be an offer you have in place or similar, but ideally, it provides at least a 20% value (discount or value add) over something available to the general public.


Submit Your Offer


An owned, earned and small paid marketing campaign will promote the #NVSpirit within Napa County. We also encourage each town and business to join in the promotion, details and assets provided below.

Suggested Valid Dates:
June 1 - July 31, 2020

Suggested Terms and Conditions (edit as needed):
Offer exclusive of taxes, gratuities, fees and other charges; does not apply to groups; cannot be combined with any other offer. Offer is subject to availability; advanced reservations are required and proof of residence or work within Napa County is subject to X (individual business requirements). Additional restrictions may apply. Void where prohibited.



Advertising Plan
Channel Dates
Billboard - Hwy 29 May 18 – June
Napa Life June issue
Napa Valley Register starting June 8
Paid Social starting June 8
Fly the Flag

Let the community know you’re open and ready for business with pennants, window graphics, and more.

#NVSpirit pennants and window clings to display at your business will be made available during the campaign launch.

  • spirit pennant graphics
  • spirit window decals

Use #NVSpirit on social media to help inspire local fans to get out and explore beyond their backyards.

Here’s a sneak peek at the #NVSpirit visuals.
Use these downloadable assets (starting on May 26) to help show your Napa Valley Spirit through your website, social media channels, and more.

spirit sample social posts


Resources & Inspiration


  • Explore your own backyard. Beyond your own backyard.
  • Your neighborhood isn’t simply the street you live on.
  • We’re still in this together. Just with more togetherness.
  • 6ft. apart has never felt closer together.
  • You are the people we’ve been waiting for.
  • Who’s ready for a home-cooked meal, cooked outside of your home?!
  • Who’s ready to shelter-in-some other places?
  • You can stay at home without staying in your house.
  • Supporting your neighbors through the red, white, and brew.
  • Put the “U” back into business as usual.


  • The Spirit of the Napa Valley is defined by you, the local community. We are passionate about who we are, what we do, and where we live.
  • And while this quarantine has kept us from fully celebrating this spirit, when you feel the time is right, we invite you to gather once again and show that spirit.
  • As businesses slowly reopen their doors, it is the perfect time to rediscover this magical place we call home. Dine, Shop, Sip, and Stay to support our community and help our neighbors get back to business.