Napa Valley vineyard

Coronavirus Toolkit

Visitor Impact of Coronavirus

Updated: January 11, 2020 - 11:33am


Visit Napa Valley “Market Call” - 12/16 presentation

California and Napa County

Due to the rising number of coronavirus cases across the state, Gov. Newsom issued an additional regional stay-at-home order on December 3, 2020 for areas where capacity of intensive care units fall below 15%. As of December 18, 2020, Napa County, part of the Bay Area region, falls under the new restrictions. The regional stay-at-home system was extended on January 9 and will remain in place until the region’s ICU capacity projected out four weeks is equal or greater than 15%.

As of Friday, December 18:

  • Hotels can remain open to serve only travelers on essential business.
  • Restaurants are limited to takeout and delivery only.
  • Wineries, bars and breweries must close to visitors, but can offer curbside pick-up and delivery.
  • Retail operations will be limited to 20 percent of capacity.
  • Gathering outside immediate households and non-essential travel is restricted.

Find more details around the coronavirus situation in Napa County. More information and updated Napa Valley statistics can be found below:

Alongside this, California, along with Oregon and Washington, also issued travel advisories recommending against out-of-state travel and encouraging a 14 day quarantine for those that do. Gov. Newsom also announced the statewide launch of CA Notify, a new digital tool that will help reduce the transmission of COVID-19. Starting December 10, Californians can opt in to receive COVID-19 notifications informing them if they have been exposed to someone who has tested positive for the virus.

It is important that Napa County continue to practice safe and responsible behaviors like wearing a mask, social distancing, and quarantining when necessary. We ask that all Napa Valley businesses work together and remind your staff can beat this pandemic and keep Napa Valley safe. Remember, it's important to:

  • Wash Your Hands
  • Wear a Mask
  • Keep Your Distance
  • Limit Gathering
  • Stay Home if Sick

Health & Safety


Additional Resources

Research &

Smith Travel Research US Hotel Overview - 10/29

Weekly Analysis

Analysis by Tourism Economics shows a week-by-week outlook on travel spending in the U.S. The analysis also looks at regional and state-by-state breakdowns. Findings from the December 17 report show:

  • Travel spending continued its slide last week, and shrank by an additional 1%
    • In the week ending December 12, travel spending tallied just $10.8 billion—marking a new low since the week ending June 20—and reflected a 48% drop below last year's levels (a $10.2 billion loss)
    • The number of states and territories recording losses greater than 50% year-over-year (y/y) rose from 12 to 14, as travel spending contracted in both California and Connecticut
      • California’s travel economy deteriorated from -39% y/y at the end of November to -54% y/y last week due to rising COVID-19 cases and the re-implementation of lockdown measures
    • Since the beginning of March, the COVID-19 pandemic has resulted in over $500 billion in cumulative losses for the U.S. travel economy, equating to a daily loss of approximately $1.75 billion for the past nine-and-a-half months
    • The continual depressed level of travel spending has caused a loss of $64.4 billion in federal, state, and local tax revenue since March 1

Airplane COVID-19 Risk Very Low with Precautionary Safety Measures, October 27, 2020

  • A study released by researchers with the Aviation Public Health Initiative, a project of the Harvard T.H. Chan School of Public Health finds that through a layered approach to risk mitigation, the scientific evidence shows a low risk of SARS-COV-2 transmission on aircraft.


Consumer Sentiment

Sales & Marketing

VNV COVID-19 Marketing Recovery Plan


See VNV Monthly Reports for more detailed plans and data.




Suggested Talking Points for Guests and Employees

It is important to manage expectations and be transparent about the modified guest experience, while continuing to provide warm hospitality.

  • Napa Valley’s tourism businesses are proud to be responsibly open, adhering to and exceeding industry best practices for safety, cleanliness and hygiene to protect visitors, employees and community members.
  • Social distancing, indoor and outdoor mask use, limited occupancies, advanced reservations, and other health protocols are required by the Napa County Public Health Officer.
  • If you are planning a visit to Napa Valley, we kindly ask that you help protect yourself, your family, and our community from the threat of COVID-19 by minding the safety protocols, only visiting with members of your household, keeping your distance and wearing masks unless seated.
  • We ask residents and visitors to do their part:
    • Wear a mask in public.
    • Wash your hands regularly.
    • Keep at least six feet of physical distance when in public.
    • Limit mixing with people you don’t live with.
  • Due to Coronavirus health and safety restrictions wineries are open for outdoor service only, restaurants have indoor occupancy restrictions, and varying weather conditions may temporarily impact operations.
  • With limited capacity, advanced reservations are required for wine tasting and strongly suggested for dining. Please confirm reservations directly. Bars and breweries are currently closed.
  • Napa Valley’s rural, agricultural setting and spacious landscapes naturally allow for a socially distanced experience while still enjoying all that Napa Valley has to offer.
  • Napa Valley is committed to the highest safety standards by going above and beyond mandated requirements in order to protect the health and welfare of employees, guests, and our community while providing world-class hospitality.
    • *When asked, be prepared to provide examples of newly established health & safety standards to protect the health & safety of both guests and employees. For example:
      • Sanitizer stations are located in all public spaces; and guest areas are fully sanitized with UV light sterilizers prior to each guest arrival and after each guest departure.
      • All guest contact points - including restrooms; countertops; chairs; tables; and door handles are sanitized on an on-going basis using CDS/OSHA approved cleaning supplies.
      • Employees will receive temperature checks before each shift and wear face coverings/protection at all times.
      • All guest seating will be outdoors and include appropriate social distancing practices.

Best Practices


Once you decide when to reopen your business and welcome guests, consider the following communication channels to share hours of operation; your reservation policy; as well as health and safety practices and sanitation protocols to mitigate guest concerns:

  • On your website home and reservations pages
  • On your main phone line
  • Storefront signage (printed in an easy-to-read font, not handwritten)
  • Signage in public areas
  • Social Media Channels

Guest Reservations

Communicate health & safety protocols as part of the reservation process, including encouraging guests to bring and wear face coverings in public areas and respect the practice of social distancing.

Guest Safety

  • Clearly display health & safety requirements in multiple locations in all public areas
  • Provide hand sanitizer stations in all public areas
  • Utilize “contactless” payment methods if possible
  • Disinfect areas after each guest experience (countertops; tables; chairs; etc.)
  • Post CDC guidance on proper hand washing practices in all restrooms (consider posting this information in multiple languages to broaden guest communication)

Guest Experience

Set expectations about the guest arrival and be transparent about updates or revisions to the guest experience. For example:

  • Will you take the temperature of the guests when they arrive?
  • Will guests be asked to wear face protection while in public?
  • Will valet parking be available or will guests need to self-park?

For hotels and resorts:

  • Will spa and Fitness Centers be available and if so, what will be the new protocol? Will in-room dining be offered?
  • Will reservations be necessary to swim or sit at the pool?
  • Will restaurant reservations be necessary?
  • Will housekeeping services be provided/adjusted?


We also encourage you to refer to our tourism industry partners:


View Frequently Asked Questions from the CDC, which includes:

  • Coronavirus Disease Basics
  • How it Spreads
  • How to Protect Yourself
  • Symptoms and Testing

View FAQ


View Five Facts from the CDC about Coronavirus, which includes:

  • For most people, the immediate risk of becoming seriously ill is currently low
  • Simple things to do to keep yourself and others healthy

View Facts