Napa Valley vineyard

Bed & Breakfast Inns
Report

January – June 2020


The charming bed & breakfasts and small inns of Napa Valley make up an important segment of the Napa Valley lodging industry. Visit Napa Valley strives to promote each of these partners through carefully targeted paid advertising, VNV owned channels, and earned media placements.

 

 
 

VisitNapaValley.com

Web Traffic

Hotels Landing Page:
(Jan–Jul)

  • 33.8K

    Total Pageviews

  • 01:05

    Time on Page

  • 30.89%

    Bounce Rate

  • Overall traffic to the Hotels page was down Jan-Jul by 43% over the previous year due to Covid.

Bed & Breakfast Inns:
(Jan–Jul)

  • 6,457

    Total Referrals to
    Partner Websites

  • 1,664

    Clicks to
    "Search B&Bs"



    "Search B&Bs"

 

Featured Blog Articles

 

Social Media

Bed & Breakfast Inns:
(Jan–Jul)

  • 19

    Posts

  • 467.4K

    Impressions

  • 15.6K

    Engagements

  • General lodging post frequency was down for this period due to Covid response messaging strategy.

 

Top Performing Social Media Posts

 

Facebook:

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Instagram:

 

 

Earned Media

 

Partner Referrals

Bed & Breakfast Inns:
(Jan–Jul)

  • 134

    Welcome Center Concierge
    Referrals

  • 14

    Travel Trade Sales
    Referrals