Napa Valley vineyard


2021-22 Campaign

The Napa Valley Dreaming campaign will spotlight one town per month through newsletter and blog content, an integrated #NapaValleyDreaming social media campaign and live activations in the Napa Valley Welcome Center, including a kick-off celebration for each town. Tourism business partners throughout the valley will also have the opportunity to create pop-up activations at the Welcome Center during their designated month.

The objective is to encourage visitors - especially the Aspirational segment - to venture beyond familiar favorites to discover the best under-the-radar experiences in Napa Valley. - and hopefully extend their stay to explore Napa Valley's towns. Beyond the top-10 lists, breathtaking vistas, and esteemed eateries and wineries, what else sets our towns apart as world-class destinations? 

September 2021 - #CalistogaDreaming
October 2021 - #StHelenaDreaming
November 2021 - #YountvilleDreaming
December 2021 - #NapaDreaming
January 2022 - #AmCanDreaming



Town Reports

Calistoga Dreaming Month

#CalistogaDreaming - September 2021

St. Helena Dreaming Month

#StHelenaDreaming - October 2021

Yountville Dreaming Month

#YountvilleDreaming - November 2021

Napa Dreaming Month

#NapaDreaming - December 2021

American Canyon Dreaming Month

#AmCanDreaming - January 2022

Full Campaign Report

(click on the report to download a copy)

#NapaValleyDreaming Report 2021-22