#NapaValleyDreaming

2021-22 Campaign

The Napa Valley Dreaming campaign will spotlight one town per month through newsletter and blog content, an integrated #NapaValleyDreaming social media campaign and live activations in the Napa Valley Welcome Center, including a kick-off celebration for each town. Tourism business partners throughout the valley will also have the opportunity to create pop-up activations at the Welcome Center during their designated month.

The objective is to encourage visitors - especially the Aspirational segment - to venture beyond familiar favorites to discover the best under-the-radar experiences in Napa Valley. - and hopefully extend their stay to explore Napa Valley's towns. Beyond the top-10 lists, breathtaking vistas, and esteemed eateries and wineries, what else sets our towns apart as world-class destinations? 

September 2021 - #CalistogaDreaming
October 2021 - #StHelenaDreaming
November 2021 - #YountvilleDreaming
December 2021 - #NapaDreaming
January 2022 - #AmCanDreaming