Marketing Toolkit
As one of the culinary world’s premier destinations, Napa Valley shines with epicurean offerings all year round and, during Napa Valley Restaurant Month™, you can showcase your best to not only the visitors to our region but also to one of our largest, most immediate, and most frequent audiences – the more than 140,000 residents of Napa Valley.
Submit Your Offer
Please join us to participate in Napa Valley Restaurant Month, January 6–February 2, 2025, by providing a special offer. Napa Valley Restaurant Month will give visitors and locals the opportunity to experience five towns of culinary decadence, with American Canyon, City of Napa, Yountville, St. Helena, and Calistoga owning a dedicated “week” to promote special prix fixe meals and limited time offers.
All entered specials will be featured on the Visit Napa Valley website and will include direct links to your respective business website.
Visit Napa Valley encourages participating restaurants to offer curated specials that are exemplary and fitting of your venue. Patrons of Restaurant Month gravitate toward enticing and unique offerings. Specials that include prix-fixe menus – two-course lunches or three-course dinners with optional wine pairings – or standout brunch menus, for example, motivate and encourage patrons to make restaurant bookings.
For information about how to maximize your participation in Restaurant Month, please connect with us at Partnership@VisitNapaValley.com.
Sample Restaurant Month offerings which have seen success in past years:
4-Course Dinner $48
TO START (choice of):
- Winter Chicory & Delicata Squash Salad (Laura Chenel goat cheese, Candied Pecans, White Balsamic Vinaigrette)
- Local Mushroom Bisque (toasted Hazelnuts, chive oil)
SECOND:
- Duck Bolognese (Sonoma Duck, classic Mirepoix & Red Wine on a bed of housemade Fettuccine)
MAIN:
- Cabernet & Rosemary Braised Short Rib (Creamy Polenta, Broccolini, Red wine Reduction, Meyer Lemon gremolata)
SWEET ENDING:
- Butterscotch Panna Cotta (rum caramel sauce, creme fraiche, rosemary hazelnut cookie ashed sea salt)
2-Course Lunch $29
- Arugula Salad with Preserved Lemon Vinaigrette
- Smoked Rocky Jr. Chicken Sandwich with Mozzarella and Agrodolce
3-Course Dinner $39
- Choice of: Arugula Salad with Preserved Lemon Vinaigrette OR Split Pea Soup
- Winter Vegetable Étoufée with Jasmine Rice
- Chocolate Choux with Hazelnut Praline
**Wine pairings available (2 glasses $25)
$50 Brunch for Two
During Restaurant Month, treat yourself to the best of our popular dishes with the Brunch For Two special featuring:
- Fried Chicken
- Eggs Benedict
- Donuts
- Your choice of two Bacon Bloody Marys or a bottle of Bubbly
Brunch is served 7am – 3pm
Details
Napa Valley Restaurant Month
- Dates: January 2025
- American Canyon & Napa: January 6 - 12
- Yountville: January 13 - 19
- St. Helena: January 20 - 26
- Calistoga: January 27 - February 2
- Website: visitnapavalley.com/restaurant-month/
- Social media: tag @visitnapavalley in your posts
Visit Napa Valley Marketing promotions
- Valuable exposure on the Visit Napa Valley website.
- Visibility on Visit Napa Valley social channels.
- Local radio promotions airing on KVYN (“The Vine”) paid for by Visit Napa Valley.
- Print advertising, in partnership with Napa Valley Vintners, in local publications, Napa Valley Life (December 2024 issue) and Marketplace (January 2025 issue).
- Postcard mailer, in partnership with Napa Valley Vintners, reaching 50,000+ mailboxes countywide during the mid-part of December 2024.
Downloadable Graphics
Logo
Find a transparent PNG file below. Click the image to open in a new tab. Then right-click on the image to Save the file.
Menu Templates
To highlight and differentiate your Restaurant Month offers and specials, use any of these convenient and download-able menu templates. Download menu templates below in any of the 3 size/format options. The PDF files are interactive, so you may click into the document to add your logo along with menu titles and descriptions.
Check Presentation
Place this "Coming Soon" flyer in the check presenter in the days leading up Restaurant Month. Visit Napa Valley will send copies of this printed flyer to each restaurant.
Window Decal
Stick this window cling to the inside of the restaurant's front window before and during Restaurant Month. Visit Napa Valley will drop off a window decal to each restaurant.
Brochure
Put this brochure out for display in the days leading up to and during Restaurant Month. Visit Napa Valley will send copies of this printed brochure to each restaurant.
FAQs
Q: Can I have my offer run longer than my dedicated week?
A: Yes, you can have it run all month long. But please note that Visit Napa Valley will use its marketing channels to promote restaurants in their “dedicated week.”
Q: Can I have multiple offers?
A: Absolutely! For example, you can have a lunch special and a dinner special for your wonderful restaurant.
Q: What else should I do to promote Restaurant Month?
A: We suggest you share with all your patrons, friends, and family via email newsletters, social media, and any other of your marketing channels.
Q: How do I submit my offer?
A: See this useful guide below.
