November 2019 – April 2020
From mid-November through April, Visit Napa Valley accelerates paid advertising and promotional programs to support our goal to increase occupancy during need periods. We call this time "Cabernet Season."
Cabernet Season Special Offers
To help achieve these goals, we ask that you create a Cabernet Season package or special offer we can promote our site. Take advantage of the traffic generated through paid, earned, and owned media, and help us give consumers a variety of experiences to chose from.
To better communicate the value to consumers, this year, Visit Napa Valley would like to promote Cabernet Season by guaranteeing guests will receive a certain amount of "perks" when booking a special offer. These are standard special offer benefits that most businesses should be able to accommodate.
Cabernet Season Wine Pouring Opportunity
The Napa Valley Welcome Center, located at 600 Main Street in Napa, hosts featured wineries every Friday during Cabernet Season, November through April. This opportunity is exclusive to VNV partners and allows wineries to engage with visitors looking for things to do during their visit. If you are interested, please email Kelly@VisitNapaValley.com for more information. A sign-up form will be coming soon.
Napa Valley Restaurant Week
Participating Napa Valley restaurants can offer a fixed price menu for lunch and/or dinner during Restaurant Week, January 26 - February 1, 2020.