In This Section
Introduction
Visit Napa Valley
The Visit Napa Valley Brand
Logos
Colors
Typography
Design Elements
Colors
Color Palette
The Napa Valley brand color palette is inspired by the scenic beauty of the valley — the break of day, rose gold sunsets, sapphire night skies, rolling white fog, vibrant green fields of off season, and friendly pours of our world-class cabernets.
Primary Colors
These are the core colors of the Napa Valley brand, helping consumers to quickly identify it.
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Cab Season
PMS505C
PMS7421UHEX#68323e
CMYK43, 81, 58, 41
RGB104, 50, 62 -
Day Break Blue
PMS2717C
PMS2717UHEX#a8c4eb
CMYK32, 15, 0, 0
RGB168, 196, 235 -
Sapphire Sky
PMS3597C
PMS3597UHEX#062651
CMYK100, 89, 38, 38
RGB6, 38, 81
Secondary Colors
Our brand’s secondary colors highlight and complement the primary colors.
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White
HEX#ffffff
CMYK0, 0, 0, 0
RGB255, 255, 255 -
Winter Green
PMS7495C
PMS383UHEX#92984c
CMYK45, 28, 86, 5
RGB146, 152, 76
Metallic Colors
Use of the metallic Rose Gold Sunset color is meant only for the production of print materials as determined by the internal Visit Napa Valley organization.
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Rose Gold Sunset
Metallic
PMS
10419CHEX#eab7c0
CMYK6, 32, 13, 0
Web
Visit Napa Valley’s website colors were developed based on brand design direction. Specific colors for website use have been designated to ensure web-safe colors and visibility on screens.
Primary Colors
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Cab Season
Links, Buttons, Illustrations
HEX#63242d
RGB99, 36, 45
-
Day Break Blue
Highlights & Illustrations
HEX#d1ecff
RGB209, 236, 255
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White
Background
HEX#ffffff
RGB255, 255, 255
-
Ash
Text
HEX#202320
RGB32, 35, 32
Secondary Colors
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Olive
Section Headers
HEX#4b4c2c
RGB75, 76, 44
-
Winter Green
Highlights & Illustrations
HEX#949856
RGB148, 152, 86
-
Sapphire Sky
Text Labels
HEX#152e6a
RGB21, 46, 106
-
Neutral Stone
Background
HEX#eaede7
RGB234, 237, 231
-
Neutral Mountain
Illustrations
HEX#e0dccf
RGB224, 220, 207
-
Neutral Rose
Highlights
HEX#faf1ff
RGB250, 241, 255
