Tourism in St. Helena
From luxurious accommodations and a downtown shopping district to Michelin Star meals and heralded wineries, travel experiences help fuel St. Helena’s economy.
Despite losses due to COVID-19 business closures and community lockdowns, St. Helena is well-positioned for recovery. In 2020, visitors spent $846 million across Napa Valley supporting St. Helena’s hospitality businesses and injecting over $1.3 million in hotel tax revenue for St. Helena’s general fund.
That revenue helps fund essential municipal services throughout St. Helena – which include public safety, infrastructure, development, local libraries, and more – that benefit all St. Helena residents.
Prior to the pandemic, tourism supported a quarter of St. Helena’s general fund. When the threat from coronavirus ends, travel will rebound and the economic impact of tourism in St. Helena will continue to trend upwards.
Between the locals who grew up in the area and visitors who fell in love with St. Helena and wanted to stay, it takes all types to keep St. Helena's tourism industry running and thriving.
Learn more about the individuals at the heart of Napa Valley's tourism industry. Also, take a deep dive into Clif Family, Pizzeria Tra Vigne, and Brasswood on KVON's Wine Country Live.